Semrush review: our take
Semrush sells breadth. Keyword and backlink research, daily position tracking, site audits and competitor traffic estimates sit in one account, with further toolkits for local listings, content, social, advertising and PR, and an MCP connection that brings its data into AI assistants.
The SEO plan is $139 a month, or $117.33 billed yearly, for 5 websites and 500 keywords tracked daily, and each extra user is an add-on from $45 a month. Tracking prompts in AI answers costs more again, since the SEO + AI Search plans begin at $199. Serpstat covers much of the same research ground for $69, and its $129 Team plan includes 3 users and the API. The free plan, at 10 reports a day, is for looking around.
What Semrush does
Semrush combines keyword research, backlink analysis, position tracking and site audits with competitor traffic and market data. Its 'SEO + AI Search' plans (Semrush One) add tracking of custom prompts and brand sentiment in AI answers. Other toolkits cover local listings, content, social media, advertising and PR, and its data can be used inside AI assistants through an MCP connection.
Who Semrush is for
Best for
- SEO agencies
- in-house marketing teams
- freelancers who need keyword, competitor and audit data in one tool
Not for
- tight budgets: paid plans start at $139/month on monthly billing
- teams: additional users are a paid add-on from $45/month
Semrush features
- F1Keyword research
- F2Backlink analysis
- F3Position Tracking
- F4Site Audit
- F5AI Visibility (prompt tracking, sentiment)
- F6Traffic & Market competitor data
- F7Semrush MCP
- F8Reporting with GA/GSC integrations
Semrush pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Free | $0 | — | 1 demo project, 10 reports per day |
| SEO | $139 | $117.33 | 5 websites, 500 tracked keywords (daily), basic keyword research, Position Tracking, Site Audit |
| Starter (SEO + AI Search) | $199 | $165.17 | 5 websites, 500 keywords, 50 AI prompts tracked daily, 1 domain for AI brand performance, MCP access |
| Pro+ (SEO + AI Search) | $299 | $248.17 | 15 websites, 1,500 keywords, 100 AI prompts, historical data, content optimization |
| Advanced (SEO + AI Search) | $549 | $455.67 | 40 websites, 5,000 keywords, 200 AI prompts, share of voice, API data integration |
| Enterprise | — | — | custom pricing and limits |
Free plan: yes. Free trial: 7 days. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Semrush interface
Semrush FAQ
- How much does Semrush cost?
- Paid plans start at $139/mo, with a discount for yearly billing. Prices checked on 1 Oct 2026.
- Does Semrush have a free plan?
- Yes, Semrush has a free plan.
- What are the alternatives to Semrush?
- Tools that cover the same jobs include Ahrefs, SE Ranking, Moz Pro, SpyFu.