Keyword research tools

1. 7AhBL
   Ahrefs

   SEO and marketing platform built on its own web crawler index: backlinks, keywords, rank tracking, site audits and AI visibility.

   Backlinks & outreachCompetitor researchfrom $29/mo
   Score

   4.5

   Searches / mo368K−15.1%

   Organic (US)

   1.40M59.8K kw

   ReviewsTP —G2 4.5 (534)
   Compare AhrefsSave Ahrefs
2. 10GkKW
   Google Keyword Planner

   Free keyword research tool inside Google Ads: keyword ideas, monthly search estimates and bid estimates.

   Keyword researchFree
   Score

   4.4

   Searches / mo246K+6.0%

   Organic (US)

   3.77M17.1K kw

   ReviewsTP —G2 —
   Compare Google Keyword PlannerSave Google Keyword Planner
3. 56MnKW
   Mangools

   SEO toolset of five apps: KWFinder keyword research, SERPChecker, SERPWatcher rank tracking, LinkMiner backlinks and SiteProfiler.

   Keyword researchRank tracking
   Score

   4.3

   Searches / mo14.8K−23.9%

   Organic (US)

   91.4K8.9K kw

   ReviewsTP 4.9 (120)G2 4.6 (74)
   Compare MangoolsSave Mangools
4. 5SmKW
   Semrush

   SEO and marketing suite: keyword and backlink research, rank tracking, site audit, competitor traffic data and AI visibility tracking.

   Keyword researchCompetitor researchfrom $139/mo
   Score

   4.2

   Searches / mo673K−12.9%

   Organic (US)

   3.05M119K kw

   ReviewsTP 4.0 (728)G2 —
   Compare SemrushSave Semrush
5. 12AnKW
   AnswerThePublic

   Keyword and question research tool that maps what people search around a topic, with AI article drafting via Content Studio.

   Keyword researchContent optimization
   Score

   4.2

   Searches / mo165K−18.1%

   Organic (US)

   19.3K2.1K kw

   ReviewsTP 4.1 (16)G2 4.5 (36)
   Compare AnswerThePublicSave AnswerThePublic
6. 17KtKW
   Keyword Tool

   Keyword research from autocomplete suggestions on Google, YouTube, Amazon, TikTok and 12 other platforms; volume data in the Pro plans.

   Keyword researchfrom $88/mo
   Score

   4.1

   Searches / mo110K−55.2%

   Organic (US)

   309K9.6K kw

   ReviewsTP 2.8 (3)G2 4.5 (19)
   Compare Keyword ToolSave Keyword Tool
7. 115MpKW
   Moz Pro

   SEO suite with keyword research, link data, rank tracking, site crawls and AI search visibility tracking; maker of Domain Authority.

   Keyword researchBacklinks & outreachfrom $49/mo
   Score

   4.1

   Searches / mo2.9K−13.0%

   Organic (US)

   397K20.9K kw

   ReviewsTP 4.0 (167)G2 4.3 (497)
   Compare Moz ProSave Moz Pro
8. 2GtKW
   Google Trends

   Free Google tool showing relative search interest in topics and terms over time and by location.

   Keyword researchFree
   Score

   4.0

   Searches / mo2.24M−24.0%

   Organic (US)

   650K5.1K kw

   ReviewsTP —G2 —
   Compare Google TrendsSave Google Trends
9. 48EtKW
   Exploding Topics

   Trend research database that flags fast-growing topics, products and startups from search and social signals, plus free SEO tools.

   Keyword researchContent optimizationfrom $39/mo
   Score

   4.0

   Searches / mo18.1K0.0%

   Organic (US)

   192K41.3K kw

   ReviewsTP 3.7 (1)G2 —
   Compare Exploding TopicsSave Exploding Topics
10. 72SgKW
    Serpstat

    All-in-one SEO platform: keyword research, competitor and backlink analysis, rank tracking, site audit, clustering and an SEO API.

    Keyword researchCompetitor researchfrom $69/mo
    Score

    4.0

    Searches / mo8.1K−34.1%

    Organic (US)

    22.5K7.6K kw

    ReviewsTP 3.1 (12)G2 4.6 (461)
    Compare SerpstatSave Serpstat
11. 114MrCO
    MarketMuse

    Content planning and optimization software that models topics, scores content and generates briefs from a site's inventory.

    Content optimizationKeyword research
    Score

    4.0

    Searches / mo2.9K−56.0%

    Organic (US)

    98.4K3.1K kw

    ReviewsTP —G2 4.6 (214)
    Compare MarketMuseSave MarketMuse
12. 11UbKW
    Ubersuggest

    Budget SEO tool from Neil Patel: keyword research, rank tracking, site audit, competitor and backlink data, and AI answer visibility.

    Keyword researchRank tracking
    Score

    3.9

    Searches / mo201K−23.4%

    Organic (US)

    —

    ReviewsTP 4.6 (367)G2 4.2 (141)
    Compare UbersuggestSave Ubersuggest
13. 13HlAM
    Helium 10

    Seller software for Amazon, Walmart and TikTok Shop: product and keyword research, listing building, ads automation, profit and inventory tools.

    Amazon SEOKeyword researchfrom $129/mo
    Score

    3.9

    Searches / mo135K−18.5%

    Organic (US)

    80.9K7.9K kw

    ReviewsTP —G2 —
    Compare Helium 10Save Helium 10
14. 36SyCA
    SpyFu

    Competitor research for SEO and Google Ads: the keywords rivals rank for and buy, their ad history, backlinks and rank tracking.

    Competitor researchKeyword researchfrom $39/mo
    Score

    3.9

    Searches / mo27.1K−13.2%

    Organic (US)

    111K5.8K kw

    ReviewsTP 1.6 (147)G2 4.6 (510)
    Compare SpyFuSave SpyFu
15. 59WoKW
    WordStream (by LocaliQ)

    Online advertising resource from LocaliQ with a free keyword tool, free Google Ads and Facebook Ads graders, and PPC benchmarks.

    Keyword researchFree
    Score

    3.9

    Searches / mo12.1K−41.7%

    Organic (US)

    424K67.1K kw

    ReviewsTP 1.9 (569)G2 4.5 (926)
    Compare WordStream (by LocaliQ)Save WordStream (by LocaliQ)
16. 70RaRT
    Ranktracker

    SEO suite built around a rank tracker, with keyword finder, SERP checker, site audit, backlink tools and an AI article writer.

    Rank trackingKeyword researchfrom $39/mo
    Score

    3.9

    Searches / mo8.1K−50.0%

    Organic (US)

    17.7K9.5K kw

    ReviewsTP —G2 4.3 (21)
    Compare RanktrackerSave Ranktracker
17. 145AeCX
    Ahrefs SEO Toolbar

    Free Ahrefs browser extension for on-page checks, link and redirect analysis, and localized Google results; Ahrefs metrics need a paid plan.

    Chrome extensionsSite audit & technicalfrom $29/mo
    Score

    3.9

    Searches / mo1.6K+69.7%

    Organic (US)

    1.40M59.8K kw

    ReviewsTP —G2 —
    Compare Ahrefs SEO ToolbarSave Ahrefs SEO Toolbar
18. 44KeCX
    Keywords Everywhere

    Browser extension that shows search volume, CPC and competition on Google, YouTube, Amazon and 15+ other sites, paid with credits.

    Chrome extensionsKeyword research
    Score

    3.8

    Searches / mo22.2K−13.1%

    Organic (US)

    22.5K7.2K kw

    ReviewsTP —G2 —
    Compare Keywords EverywhereSave Keywords Everywhere
19. 141MmKW
    Marketing Miner

    Czech SEO suite: keyword research, competitor analysis, rank tracking, site audit, bulk data tools and AI visibility tracking.

    Keyword researchCompetitor research
    Score

    3.8

    Searches / mo1.6K−5.9%

    Organic (US)

    3.7K1.8K kw

    ReviewsTP —G2 4.8 (44)
    Compare Marketing MinerSave Marketing Miner
20. 23JuAM
    Jungle Scout

    Amazon data platform: Catalyst for sellers (product, keyword and supplier research, rank tracking) and Cobalt for brands (category and market-share analytics).

    Amazon SEOKeyword researchfrom $49/mo
    Score

    3.7

    Searches / mo49.5K−23.8%

    Organic (US)

    55.9K11K kw

    ReviewsTP —G2 —
    Compare Jungle ScoutSave Jungle Scout
21. 35RnKW
    RankIQ (now part of Aided)

    Blogger-focused SEO toolset: hand-picked low-competition keyword libraries by niche and a content grader; now bundled into Aided.

    Keyword researchContent optimization
    Score

    3.7

    Searches / mo27.1K−55.3%

    Organic (US)

    23339 kw

    ReviewsTP 3.4 (2)G2 4.9 (532)
    Compare RankIQ (now part of Aided)Save RankIQ (now part of Aided)
22. 62SdAM
    SmartScout

    Amazon market intelligence: brand, seller, 40,000+ subcategory and product data, keyword research, ad spy, Chrome extension and ChatGPT visibility tracking.

    Amazon SEOKeyword researchfrom $49/mo
    Score

    3.7

    Searches / mo12.1K+49.5%

    Organic (US)

    27.4K5.9K kw

    ReviewsTP —G2 —
    Compare SmartScoutSave SmartScout
23. 63AlKW
    AlsoAsked

    Pulls live Google 'People Also Ask' questions for a keyword and maps them into intent trees, by country, city and language.

    Keyword researchContent optimizationfrom $15/mo
    Score

    3.7

    Searches / mo9.9K−7.3%

    Organic (US)

    5.5K197 kw

    ReviewsTP —G2 —
    Compare AlsoAskedSave AlsoAsked
24. 71SnKW
    Senuto

    SEO and content platform with visibility analysis, keyword explorer, rank tracker, content planner/writer and AI Overviews monitoring.

    Keyword researchRank tracking
    Score

    3.7

    Searches / mo8.1K−18.4%

    Organic (US)

    798638 kw

    ReviewsTP —G2 4.5 (12)
    Compare SenutoSave Senuto
25. 83BcCO
    Backlinko

    SEO and AI-search education blog owned by Semrush, with guides, tool reviews and free checkers powered by Semrush data.

    Content optimizationSite audit & technicalFree
    Score

    3.7

    Searches / mo5.4K−24.4%

    Organic (US)

    180K43.4K kw

    ReviewsTP 4.0 (3)G2 3.5 (1)
    Compare BacklinkoSave Backlinko
26. 129WeKW
    Wope

    SEO research platform for keyword discovery, competitor and shared-keyword analysis, backlink research and an AI content assistant.

    Keyword researchCompetitor researchfrom $27/mo
    Score

    3.7

    Searches / mo2.4K+6.9%

    Organic (US)

    10210 kw

    ReviewsTP 4.8 (4,621)G2 5.0 (2)
    Compare WopeSave Wope
27. 75AsKW
    Answer Socrates

    Keyword and question research tool pulling real questions from Google, Bing, YouTube and AI models, with clustering and LLM tracking.

    Keyword researchContent optimizationfrom $19/mo
    Score

    3.6

    Searches / mo6.6K0.0%

    Organic (US)

    9.1K1.2K kw

    ReviewsTP —G2 —
    Compare Answer SocratesSave Answer Socrates
28. 112GrCO
    GrowthBar

    AI writing tool for SEO blog content: SERP-based outlines, AI drafts, keyword research and competitor data. Now owned by SEOptimer.

    Content optimizationKeyword researchfrom $36/mo
    Score

    3.6

    Searches / mo2.9K−13.9%

    Organic (US)

    —

    ReviewsTP 4.6 (45)G2 —
    Compare GrowthBarSave GrowthBar
29. 122SzAM
    SellerApp

    Amazon seller platform: PPC automation, product and keyword research, keyword tracking, listing quality and profit dashboards, plus agency plans.

    Amazon SEOKeyword researchfrom $99/mo
    Score

    3.6

    Searches / mo2.9K−33.3%

    Organic (US)

    57.5K13.8K kw

    ReviewsTP —G2 —
    Compare SellerAppSave SellerApp
30. 163RgCO
    RightBlogger

    AI blog automation: finds keywords, writes SEO articles, publishes to your CMS, shares to social, and maintains older posts.

    Content optimizationAI SEO toolsfrom $59/mo
    Score

    3.6

    Searches / mo1K−38.7%

    Organic (US)

    10K3.9K kw

    ReviewsTP 4.7 (33)G2 —
    Compare RightBloggerSave RightBlogger
31. 174SzRT
    SpySERP

    Rank tracker priced by keyword checks, with competitor tracking, SERP-based keyword clustering and a free SERP checker.

    Rank trackingCompetitor researchfrom $9/mo
    Score

    3.6

    Searches / mo720−11.7%

    Organic (US)

    2.5K1.4K kw

    ReviewsTP 4.1 (16)G2 4.8 (20)
    Compare SpySERPSave SpySERP
32. 199ChCO
    Content Harmony

    Content brief software: keyword reports with search intent, shareable content briefs and a content grader, priced per workflow.

    Content optimizationKeyword researchfrom $50/mo
    Score

    3.6

    Searches / mo210−53.6%

    Organic (US)

    81.3K4.2K kw

    ReviewsTP 4.8 (115)G2 —
    Compare Content HarmonySave Content Harmony
33. —CiKW
    Clicks.so

    Low-cost all-in-one SEO tool: keyword research, site audits, rank tracking, backlink reports and AI chat visibility scoring.

    Keyword researchSite audit & technicalfrom $25/mo
    Score

    3.6

    Searches / mo—no trend

    Organic (US)

    925847 kw

    ReviewsTP 4.8 (1,110)G2 —
    Compare Clicks.soSave Clicks.so
34. 67SkCA
    SparkToro

    Audience research tool: describe an audience and get the websites, podcasts, social accounts, keywords and subreddits it follows.

    Competitor researchKeyword researchfrom $150/mo
    Score

    3.5

    Searches / mo9.9K−19.3%

    Organic (US)

    5.7K946 kw

    ReviewsTP —G2 —
    Compare SparkToroSave SparkToro
35. 107KyKW
    KeySearch

    Low-cost keyword research tool with difficulty scores, competitor and backlink analysis, rank tracking, site audits and AI editor.

    Keyword researchRank trackingfrom $24/mo
    Score

    3.5

    Searches / mo3.6K−41.9%

    Organic (US)

    9K2.8K kw

    ReviewsTP 4.6 (24)G2 4.9 (10)
    Compare KeySearchSave KeySearch
36. 117SzKW
    Soovle

    Free tool that shows autocomplete keyword suggestions from up to six engines at once, such as Google, Amazon, YouTube and Bing.

    Keyword researchFree
    Score

    3.5

    Searches / mo2.9K−41.6%

    Organic (US)

    —

    ReviewsTP —G2 —
    Compare SoovleSave Soovle
37. 54ApKW
    AppTweak

    App Store Optimization (ASO) and Apple Ads platform: app keyword tracking, competitor and market data, review management.

    Keyword researchRank trackingfrom $79/mo
    Score

    3.4

    Searches / mo14.8K−12.9%

    Organic (US)

    9.5K2.2K kw

    ReviewsTP 2.0 (12)G2 —
    Compare AppTweakSave AppTweak
38. 98AmAM
    AMZScout

    Amazon product and keyword research bundle: a Chrome/Edge extension with product scores and an AI chatbot, a product database, keyword and rank tools.

    Amazon SEOKeyword researchfrom $59.99/mo
    Score

    3.4

    Searches / mo4.4K−49.4%

    Organic (US)

    79.8K18.1K kw

    ReviewsTP —G2 —
    Compare AMZScoutSave AMZScout
39. 103DnRT
    DinoRANK

    Spanish all-in-one SEO suite: rank tracking, keyword research, competitor visibility, on-page audit, internal linking and AI content.

    Rank trackingKeyword research
    Score

    3.4

    Searches / mo3.6K−49.3%

    Organic (US)

    2.4K856 kw

    ReviewsTP 4.1 (29)G2 —
    Compare DinoRANKSave DinoRANK
40. 189WcRT
    Wincher

    Rank tracker with daily Google position updates, local map tracking, keyword research and on-page SEO checks.

    Rank trackingKeyword researchfrom $49/mo
    Score

    3.4

    Searches / mo480+1.1%

    Organic (US)

    57.5K1.9K kw

    ReviewsTP —G2 —
    Compare WincherSave Wincher
41. 243SzAU
    Serpstash

    Low-cost SEO report tool: page audits with 30+ checks, keyword data, SERP and index checkers, shareable white-label reports.

    Site audit & technicalAgency & white-label reportingfrom $10/mo
    Score

    3.4

    Searches / mo10−25.0%

    Organic (US)

    00 kw

    ReviewsTP 3.1 (12)G2 4.6 (462)
    Compare SerpstashSave Serpstash
42. 125KsKW
    Keyword Sheeter

    Keyword idea generator based on autocomplete suggestions; official site unreachable on 2026-10-01.

    Keyword research
    Score

    3.3

    Searches / mo2.4K−2.9%

    Organic (US)

    168182 kw

    ReviewsTP 3.9 (5)G2 4.7 (60)
    Compare Keyword SheeterSave Keyword Sheeter
43. 162LrKW
    LowFruits

    Keyword research tool that bulk-analyzes Google results to find low-competition keywords where weak, low-authority sites rank.

    Keyword researchCompetitor researchfrom $29.90/mo
    Score

    3.3

    Searches / mo1K0.0%

    Organic (US)

    6.9K2.6K kw

    ReviewsTP —G2 —
    Compare LowFruitsSave LowFruits
44. 168SzKW
    Seed Keywords

    Free crowdsourced keyword tool: you write a search scenario and contacts type the queries they would use.

    Keyword researchFree
    Score

    3.3

    Searches / mo880+47.0%

    Organic (US)

    1005 kw

    ReviewsTP —G2 —
    Compare Seed KeywordsSave Seed Keywords
45. 171NgRT
    Nightwatch

    Rank tracker for Google, Bing, YouTube and Maps that also tracks brand citations in ChatGPT, Claude, Gemini, Perplexity and AI Overviews.

    Rank trackingAI visibility tracking
    Score

    3.3

    Searches / mo880−85.7%

    Organic (US)

    13.6K1.5K kw

    ReviewsTP —G2 —
    Compare NightwatchSave Nightwatch
46. 194SzRT
    Seodity

    SEO suite with keyword research, daily rank tracking, site audit, backlink checker, competitor analysis and an AI content editor.

    Rank trackingKeyword researchfrom $49/mo
    Score

    3.3

    Searches / mo320−52.9%

    Organic (US)

    4.2K2.3K kw

    ReviewsTP 3.1 (2)G2 4.7 (134)
    Compare SeoditySave Seodity
47. 210CaKW
    CanIRank

    SEO software for small businesses that turns keyword, competitor and link data into a prioritised list of SEO tasks.

    Keyword researchCompetitor researchfrom $49/mo
    Score

    3.3

    Searches / mo140−62.2%

    Organic (US)

    594152 kw

    ReviewsTP 3.2 (1)G2 4.7 (11)
    Compare CanIRankSave CanIRank
48. 4YhCO
    Yahini

    AI content strategy tool: learns a brand from its URL, builds funnel-mapped keyword plans, writes content briefs and first drafts.

    Content optimizationKeyword researchfrom $39/mo
    Score

    3.2

    Searches / mo823K−18.2%

    Organic (US)

    02 kw

    ReviewsTP —G2 —
    Compare YahiniSave Yahini
49. 161KlRT
    KatLinks

    Low-cost SEO tool for small sites and SaaS: rank tracking, keyword research, on-page audits and backlink monitoring.

    Rank trackingBacklinks & outreachfrom $19/mo
    Score

    3.1

    Searches / mo1K−36.4%

    Organic (US)

    16035 kw

    ReviewsTP 4.3 (8)G2 —
    Compare KatLinksSave KatLinks
50. 244SzKW
    Serpwe

    Keyword discovery from Google and Bing autocomplete, SERP-based keyword clustering, content briefs and AI article writing.

    Keyword researchContent optimizationfrom $29/mo
    Score

    3.1

    Searches / mo10+33.3%

    Organic (US)

    14 kw

    ReviewsTP —G2 4.7 (3,942)
    Compare SerpweSave Serpwe
51. —SzKW
    Serp Miner

    Bulk keyword checkers: allintitle and Keyword Golden Ratio (KGR), keyword difficulty, search volume, Google index status and rank tracking.

    Keyword researchRank trackingfrom $29.99/mo
    Score

    3.1

    Searches / mo—no trend

    Organic (US)

    51105 kw

    ReviewsTP —G2 —
    Compare Serp MinerSave Serp Miner
52. 232SzCO
    Swiftbrief

    Content brief generator that finds and clusters keywords from the top 20 results and builds writer-ready briefs and outlines.

    Content optimizationKeyword researchfrom $39/mo
    Score

    3.0

    Searches / mo50−61.9%

    Organic (US)

    932704 kw

    ReviewsTP —G2 4.8 (3)
    Compare SwiftbriefSave Swiftbrief
53. 159KiKW
    Keyword Insights

    Keyword research, SERP-based keyword clustering, content briefs and AI writing on one credit balance.

    Keyword researchContent optimizationfrom $58/mo
    Score

    2.9

    Searches / mo1.3K−51.4%

    Organic (US)

    1.2K907 kw

    ReviewsTP —G2 —
    Compare Keyword InsightsSave Keyword Insights
54. 213SzKW
    SEO Stuff

    Credit-based keyword and backlink lookup tools sold alongside one-time done-for-you AI search content and guest-post packages.

    Keyword researchBacklinks & outreach
    Score

    2.9

    Searches / mo140−24.4%

    Organic (US)

    140188 kw

    ReviewsTP —G2 4.3 (12)
    Compare SEO StuffSave SEO Stuff
55. 236RbCO
    Robinize

    SEO content tool: analyzes the top 20 ranking pages for a phrase, suggests terms and headings, drafts the article with AI, tracks ranks.

    Content optimizationKeyword researchfrom $19/mo
    Score

    2.9

    Searches / mo30−40.0%

    Organic (US)

    1913 kw

    ReviewsTP —G2 5.0 (1)
    Compare RobinizeSave Robinize
56. 185SzCO
    SEOpital

    AI SEO writing tool that analyzes the top 10 results for a keyword, then generates or optimizes an article; also clusters keywords.

    Content optimizationKeyword researchfrom $49/mo
    Score

    2.8

    Searches / mo480−68.2%

    Organic (US)

    4K3.3K kw

    ReviewsTP —G2 —
    Compare SEOpitalSave SEOpital
57. 205PlSH
    Plug in SEO

    Shopify SEO app that scans store pages for issues, does AI keyword research, writes titles and descriptions, adds schema and fixes broken links.

    Shopify SEO appsSite audit & technicalfrom $29.99/mo
    Score

    2.8

    Searches / mo210−39.4%

    Organic (US)

    2778 kw

    ReviewsTP —G2 —
    Compare Plug in SEOSave Plug in SEO
58. 208KfAI
    Kafkai

    MCP plugin that gives Claude, ChatGPT or custom agents SEO data: rankings, backlinks, competitors and Search Console.

    AI SEO toolsCompetitor research
    Score

    2.8

    Searches / mo170−57.5%

    Organic (US)

    2332 kw

    ReviewsTP 3.5 (16)G2 —
    Compare KafkaiSave Kafkai
59. 211KwKW
    KWHero

    Keyword research, topic clustering and AI content briefs built around topical coverage, plus LLM presence metrics.

    Keyword researchContent optimizationfrom $59/mo
    Score

    2.8

    Searches / mo140−53.3%

    Organic (US)

    1318 kw

    ReviewsTP 3.4 (4)G2 —
    Compare KWHeroSave KWHero
60. 242SzSH
    SEO King

    Shopify SEO app by Engage Apps: unlimited AI meta titles and descriptions, image optimization, JSON-LD, llms.txt, redirects, keyword and SERP tracking.

    Shopify SEO appsSite audit & technicalfrom $9.99/mo
    Score

    2.8

    Searches / mo20−40.0%

    Organic (US)

    2819 kw

    ReviewsTP —G2 —
    Compare SEO KingSave SEO King
61. 193NeCO
    NeuralText

    SEO content platform: SERP-based content briefs, keyword clustering, an AI writing assistant and Search Console analytics.

    Content optimizationKeyword researchfrom $19/mo
    Score

    2.7

    Searches / mo320−62.2%

    Organic (US)

    462251 kw

    ReviewsTP 1.8 (26)G2 —
    Compare NeuralTextSave NeuralText
62. 238DdAM
    Data Dive

    Amazon niche validation, keyword research, AI listing builder, Rank Radar rank tracking and PPC campaign builder, driven by a Chrome extension.

    Amazon SEOKeyword researchfrom $39/mo
    Score

    2.7

    Searches / mo30−50.0%

    Organic (US)

    1.3K145 kw

    ReviewsTP —G2 —
    Compare Data DiveSave Data Dive

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