SEO tools, measured.
A directory of 251 SEO tools, every one measured the same way: the price read off its own pricing page, a score computed from six measures, Trustpilot and G2 beside it, and how often people search for it.
Top 10 SEO tools by score
Ranked by the TopSEOTools Score: user reviews, demand, reach, trust, momentum and value, measured for all 251 tools and added up. Nobody picks the order. How the score works.
- 01AhrefsBacklinks & outreach · from $29/mo · free plan4.5
- 02Google Keyword PlannerKeyword research · Free · free plan4.4
- 03SE RankingRank tracking4.4
- 04LocaloLocal SEO · from $49/mo4.3
- 05HunterBacklinks & outreach · free plan4.3
- 06ProWritingAidContent optimization · from $30/mo · free plan4.3
- 07BrightLocalLocal SEO · from $41/mo4.3
- 08ClickyAnalytics & data · from $9.99/mo · free plan4.3
- 09Yoast SEOWordPress plugins · free plan4.3
- 10Phrasly.AIContent optimization · free plan4.3
The SEO tools directory
The full list of SEO tools we track. Every row carries the same instruments: the TopSEOTools Score, how often people search for the tool by name (with a 12-month trend), its own organic traffic in the US, and outside review scores.
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Semrush
SEO and marketing suite: keyword and backlink research, rank tracking, site audit, competitor traffic data and AI visibility tracking.
Score4.2Searches / mo673K−12.9%Organic (US)3.05M119K kwReviewsTP 4.0 (728)G2 — -
Ahrefs
SEO and marketing platform built on its own web crawler index: backlinks, keywords, rank tracking, site audits and AI visibility.
Score4.5Searches / mo368K−15.1%Organic (US)1.40M59.8K kwReviewsTP —G2 4.5 (534) -
SE Ranking
All-in-one SEO platform: rank tracking, keyword and competitor research, backlinks, site audit, AI search tracking and agency reporting.
Score4.4Searches / mo60.5K−24.2%Organic (US)324K25.4K kwReviewsTP 3.9 (522)G2 4.8 (1,324) -
Surfer (Positive Surfer)
Content optimisation and AI visibility platform: SERP-based content scoring, AI writing, audits and AI prompt tracking.
Score3.9Searches / mo40.5K−41.5%Organic (US)99.6K10.5K kwReviewsTP 4.3 (54)G2 — -
Mangools
SEO toolset of five apps: KWFinder keyword research, SERPChecker, SERPWatcher rank tracking, LinkMiner backlinks and SiteProfiler.
Score4.3Searches / mo14.8K−23.9%Organic (US)91.4K8.9K kwReviewsTP 4.9 (120)G2 4.6 (74) -
Screaming Frog SEO Spider
Desktop website crawler for technical SEO audits; free up to 500 URLs, paid annual licence removes the limit.
Score4.2Searches / mo74K0.0%Organic (US)19.2K1.6K kwReviewsTP 3.4 (8)G2 4.7 (78) -
KeySearch
Low-cost keyword research tool with difficulty scores, competitor and backlink analysis, rank tracking, site audits and AI editor.
Score3.5Searches / mo3.6K−41.9%Organic (US)9K2.8K kwReviewsTP 4.6 (24)G2 4.9 (10) -
BrightLocal
Local SEO platform for tracking local rankings, auditing Google Business Profiles, managing citations and listings, and handling reviews.
Score4.3Searches / mo27.1K−18.1%Organic (US)35.6K4.1K kwReviewsTP 4.7 (716)G2 4.6 (220) -
Local Falcon
Geo-grid local rank tracker for Google Maps and Apple, plus location-level AI visibility tracking in ChatGPT, Gemini and AI Overviews.
Score3.4Searches / mo8.1K+49.8%Organic (US)5K2.2K kwReviewsTP —G2 — -
AccuRanker
Rank tracker with daily keyword updates, plus AccuLLM for tracking brand visibility in AI search answers.
Score3.5Searches / mo3.6K−39.5%Organic (US)3.6K2.1K kwReviewsTP 4.0 (105)G2 4.8 (211) -
Clearscope
Content optimization platform: term recommendations, AI drafting, content monitoring and brand-mention tracking in ChatGPT and Gemini.
Score3.7Searches / mo3.6K−42.5%Organic (US)5.3K1.8K kwReviewsTP —G2 4.9 (91) -
Rank Math
WordPress SEO plugin: on-page analysis, schema markup, sitemaps, redirects, Search Console stats and rank tracking.
Score4.2Searches / mo27.1K−23.1%Organic (US)118K16.6K kwReviewsTP 4.2 (246)G2 4.8 (109) -
Yoast SEO
WordPress SEO plugin with real-time content and readability analysis, schema and sitemaps; paid tiers add AI and brand tracking.
Score4.3Searches / mo27.1K−13.2%Organic (US)151K11.3K kwReviewsTP —G2 4.6 (172) -
AgencyAnalytics
Client reporting platform for marketing agencies: white-labeled dashboards and automated reports from 85+ marketing integrations.
Score4.2Searches / mo14.8K−18.2%Organic (US)40.5K16.6K kwReviewsTP 4.0 (15)G2 4.7 (314) -
Serpstat
All-in-one SEO platform: keyword research, competitor and backlink analysis, rank tracking, site audit, clustering and an SEO API.
Score4.0Searches / mo8.1K−34.1%Organic (US)22.5K7.6K kwReviewsTP 3.1 (12)G2 4.6 (461) -
BuzzStream
Outreach CRM for link building and digital PR: prospect lists, contact discovery, email outreach, tracking and link monitoring.
Score3.6Searches / mo4.4K+25.8%Organic (US)4.4K1.7K kwReviewsTP —G2 4.1 (163) -
MarketMuse
Content planning and optimization software that models topics, scores content and generates briefs from a site's inventory.
Score4.0Searches / mo2.9K−56.0%Organic (US)98.4K3.1K kwReviewsTP —G2 4.6 (214) -
NEURONwriter
Content optimisation editor that scores drafts against top Google results, with AI writing and tracking of brand mentions in AI answers.
Score3.6Searches / mo6.6K−37.9%Organic (US)338216 kwReviewsTP 4.7 (59)G2 — -
Moz Pro
SEO suite with keyword research, link data, rank tracking, site crawls and AI search visibility tracking; maker of Domain Authority.
Score4.1Searches / mo2.9K−13.0%Organic (US)397K20.9K kwReviewsTP 4.0 (167)G2 4.3 (497) -
SpyFu
Competitor research for SEO and Google Ads: the keywords rivals rank for and buy, their ad history, backlinks and rank tracking.
Score3.9Searches / mo27.1K−13.2%Organic (US)111K5.8K kwReviewsTP 1.6 (147)G2 4.6 (510) -
Google Search Console
Free Google service that shows how a site performs in Google Search: queries, clicks, indexing status and issues.
Score4.1Searches / mo3.35M+49.3%Organic (US)635K39.8K kwReviewsTP —G2 — -
Google Trends
Free Google tool showing relative search interest in topics and terms over time and by location.
Score4.0Searches / mo2.24M−24.0%Organic (US)650K5.1K kwReviewsTP —G2 — -
Localo
Local SEO tool for Google Business Profiles: map rank tracking, AI post publishing, review management, citations and client reports.
Score4.3Searches / mo1.83M−12.5%Organic (US)25.9K3.5K kwReviewsTP —G2 4.9 (113) -
Yahini
AI content strategy tool: learns a brand from its URL, builds funnel-mapped keyword plans, writes content briefs and first drafts.
Score3.2Searches / mo823K−18.2%Organic (US)02 kwReviewsTP —G2 — -
Data Studio (formerly Looker Studio)
Google's free report and dashboard builder (formerly Looker Studio) that connects to Google Analytics, Google Ads, Sheets, BigQuery and other sources.
Score4.2Searches / mo550K−12.6%Organic (US)59.9K4K kwReviewsTP —G2 — -
Similarweb
Digital market intelligence platform: estimated website traffic, competitor benchmarking, SEO tools and AI search visibility.
Score3.9Searches / mo368K−18.2%Organic (US)1.90M67.5K kwReviewsTP —G2 — -
PageSpeed Insights
Google's web page speed test: real-user Core Web Vitals from CrUX plus a Lighthouse lab audit, for mobile and desktop.
Score3.9Searches / mo301K+7.4%Organic (US)166K1.6K kwReviewsTP —G2 — -
Google Keyword Planner
Free keyword research tool inside Google Ads: keyword ideas, monthly search estimates and bid estimates.
Score4.4Searches / mo246K+6.0%Organic (US)3.77M17.1K kwReviewsTP —G2 — -
Ubersuggest
Budget SEO tool from Neil Patel: keyword research, rank tracking, site audit, competitor and backlink data, and AI answer visibility.
Score3.9Searches / mo201K−23.4%Organic (US)—ReviewsTP 4.6 (367)G2 4.2 (141) -
AnswerThePublic
Keyword and question research tool that maps what people search around a topic, with AI article drafting via Content Studio.
Score4.2Searches / mo165K−18.1%Organic (US)19.3K2.1K kwReviewsTP 4.1 (16)G2 4.5 (36) -
Helium 10
Seller software for Amazon, Walmart and TikTok Shop: product and keyword research, listing building, ads automation, profit and inventory tools.
Score3.9Searches / mo135K−18.5%Organic (US)80.9K7.9K kwReviewsTP —G2 — -
Grubby AI
AI humanizer that rewrites AI-generated English text to avoid AI detectors; marketed mainly to students.
Score3.5Searches / mo110K−58.8%Organic (US)34K287 kwReviewsTP 3.3 (35)G2 — -
GTmetrix
Website page-speed testing and performance monitoring tool.
Score3.5Searches / mo110K−28.6%Organic (US)42.8K1.4K kwReviewsTP 2.1 (20)G2 — -
Jasper
AI marketing content platform with agents, brand-voice controls, content pipelines and GEO tracking of brand presence in AI answers.
Score4.1Searches / mo110K−45.9%Organic (US)117K4.3K kwReviewsTP 4.3 (4,138)G2 4.7 (1,242) -
Keyword Tool
Keyword research from autocomplete suggestions on Google, YouTube, Amazon, TikTok and 12 other platforms; volume data in the Pro plans.
Score4.1Searches / mo110K−55.2%Organic (US)309K9.6K kwReviewsTP 2.8 (3)G2 4.5 (19) -
Bing Webmaster Tools
Microsoft's free console for site owners: Bing search performance, backlinks, keyword research and site scans.
Score4.1Searches / mo110K+71.3%Organic (US)7.77M112K kwReviewsTP —G2 — -
Wappalyzer
Browser extension and web service that shows which CMS, frameworks, analytics, ecommerce and other technologies a website uses.
Score4.0Searches / mo74K−18.2%Organic (US)12.8K2.3K kwReviewsTP —G2 — -
Hunter
Email finder, verifier and cold email sequencing platform, used to find contacts for outreach and link building.
Score4.3Searches / mo60.5K+13.8%Organic (US)136K6.5K kwReviewsTP —G2 4.4 (547) -
Jungle Scout
Amazon data platform: Catalyst for sellers (product, keyword and supplier research, rank tracking) and Cobalt for brands (category and market-share analytics).
Score3.7Searches / mo49.5K−23.8%Organic (US)55.9K11K kwReviewsTP —G2 — -
ProWritingAid
Grammar checker and line-editing tool for fiction writers, with style reports, rephrasing, manuscript critiques and session tracking.
Score4.3Searches / mo40.5K−34.0%Organic (US)5.72M151K kwReviewsTP 4.4 (224)G2 —
No tool matches. Try a task, like “audit” or “keyword”.
SEO news, new tools and one tip worth using
Google and AI-search news, new tools in the index and one practical SEO tip, in one short email.
Four questions. One shortlist.
Tell it the job, the team, the budget and where your site lives. The finder narrows 251 tools down to the handful that fit.
Start the finder- Q1
What is the job?
Track rankingsFind keywordsFix a siteEarn linksWrite contentLocal - Q2
Who will use it?
Just meIn-house teamAgency with clients - Q3
Monthly budget?
$0Under $50$50–200$200+ - Q4
Where does the site live?
WordPressOther CMSCustom buildNot sure
Free tools, no signup
Small utilities for the checks you run every week. Everything runs in your browser.
SERP snippet preview
See the title and description as Google will cut them, measured in pixels.
robots.txt tester
Paste the file, test a URL against any user-agent, see which rule decided it.
hreflang generator
List your language versions once, get the reciprocal tags for every page.
UTM builder
Consistent campaign tags, lowercase enforced, with your naming scheme saved.