AN · category

SEO analytics and data tools

Tools that turn Search Console and analytics data into something you can act on: longer history than Google keeps, query and page grouping, decay and cannibalisation reports, and connectors that feed it all into a warehouse or a spreadsheet.

Price

Sort

Clicky
Privacy-friendly real-time web analytics with visitor logs, heatmaps, bot filtering and uptime monitoring.

Analytics & datafrom $9.99/mo

Score
4.3

Searches / mo27.1K+49.3%

Organic (US)
4.3K421 kw

ReviewsTP 4.0 (3)G2 4.5 (31)
AgencyAnalytics
Client reporting platform for marketing agencies: white-labeled dashboards and automated reports from 85+ marketing integrations.

Agency & white-label reportingAnalytics & datafrom $25/mo

Score
4.2

Searches / mo14.8K−18.2%

Organic (US)
40.5K16.6K kw

ReviewsTP 4.0 (15)G2 4.7 (314)
Google Search Console
Free Google service that shows how a site performs in Google Search: queries, clicks, indexing status and issues.

Analytics & dataSite audit & technicalFree

Score
4.1

Searches / mo3.35M+49.3%

Organic (US)
635K39.8K kw

ReviewsTP —G2 —
Bing Webmaster Tools
Microsoft's free console for site owners: Bing search performance, backlinks, keyword research and site scans.

Analytics & dataSite audit & technicalFree

Score
4.1

Searches / mo110K+71.3%

Organic (US)
7.77M112K kw

ReviewsTP —G2 —
Supermetrics
Marketing data connectors that pull ads, analytics and SEO data into Looker Studio, Sheets, Power BI, warehouses and AI assistants.

Analytics & dataAgency & white-label reporting

Score
4.1

Searches / mo27.1K+39.7%

Organic (US)
17K3.4K kw

ReviewsTP 2.0 (12)G2 4.4 (740)
BrightEdge
Enterprise SEO and AI search platform for keyword research, rank reporting, site audits and visibility in AI Overviews and ChatGPT.

Enterprise platformsAI search visibilityCustom pricing

Score
4.0

Searches / mo9.9K+13.8%

Organic (US)
30.4K4.1K kw

ReviewsTP —G2 4.4 (635)
Similarweb
Digital market intelligence platform: estimated website traffic, competitor benchmarking, SEO tools and AI search visibility.

Competitor researchEnterprise platformsfrom $199/mo

Score
3.9

Searches / mo368K−18.2%

Organic (US)
1.90M67.5K kw

ReviewsTP —G2 —
diib
Website growth dashboard for small businesses: SEO health scan, keyword and backlink data, AI visibility score and an AI analyst.

Analytics & dataAI search visibilityfrom $30/mo

Score
3.7

Searches / mo4.4K−23.2%

Organic (US)
16K5.9K kw

ReviewsTP —G2 3.0 (20)
Whatagraph
Marketing reporting platform that pulls cross-channel data into one hub for white-label client reports, dashboards and AI tools via MCP.

Agency & white-label reportingAnalytics & dataCustom pricing

Score
3.6

Searches / mo4.4K−28.9%

Organic (US)
37.6K5.8K kw

ReviewsTP 3.8 (15)G2 —
Fathom Analytics
Cookieless, privacy-focused website analytics on a single dashboard, priced by monthly pageviews.

Analytics & datafrom $15/mo

Score
3.6

Searches / mo3.6K−6.5%

Organic (US)
9.4K809 kw

ReviewsTP 3.3 (2)G2 —
Keyword Hero
Restores the organic keywords behind Google Analytics sessions and ties them to engagement, conversions and AI-assistant traffic.

Analytics & datafrom $9/mo

Score
3.5

Searches / mo390−34.5%

Organic (US)
775478 kw

ReviewsTP 4.1 (5)G2 4.7 (60)
RankWeek
Auto-indexing tool that checks your sitemap against Search Console daily and submits non-indexed pages to Google for indexing.

Site audit & technicalAnalytics & datafrom $9/mo

Score
3.5

Searches / mo20+80.0%

Organic (US)
01 kw

ReviewsTP 3.3 (1,140)G2 4.7 (3,942)
SEOTesting
SEO testing on Search Console and GA4 data: before-and-after tests, split tests, LLM traffic tests and opportunity reports.

Analytics & dataAI search visibilityfrom $50/mo

Score
3.4

Searches / mo590−49.1%

Organic (US)
6.5K2.5K kw

ReviewsTP —G2 4.9 (16)
QuickSEO
Search Console analytics plus weekly AI-visibility tracking in ChatGPT, Claude, Gemini and Perplexity, with AI-written articles on Pro.

AI search visibilityAnalytics & datafrom $39/mo

Score
3.3

Searches / mo70+121.4%

Organic (US)
233255 kw

ReviewsTP 4.0 (3)G2 5.0 (2)
StatsGlitch
Alerts and insights for Google Analytics 4 and Search Console: traffic drops, ranking changes, low-CTR keywords and SEO opportunities.

Analytics & datafrom $49/mo

Score
3.3

Searches / mo—no trend

Organic (US)
4768 kw

ReviewsTP 2.6 (11)G2 4.7 (48)
INDEXED.pro
Automatic Google indexing tool: checks URL index status via Search Console and submits unindexed or removed pages.

Site audit & technicalAnalytics & data

Score
3.2

Searches / mo1.3K0.0%

Organic (US)
111207 kw

ReviewsTP 4.8 (36)G2 4.7 (3,942)
Algoroo
Free Google algorithm tracker that charts daily volatility in search results for google.com and google.com.au.

Analytics & dataFree

Score
3.2

Searches / mo390−23.0%

Organic (US)
02 kw

ReviewsTP —G2 —
SEO Gets
Analytics dashboard for Google Search Console and GA4 data, with content decay, cannibalization, striking-distance and SEO testing reports.

Analytics & dataAgency & white-label reportingfrom $59/mo

Score
3.1

Searches / mo1.3K+32.1%

Organic (US)
1.6K285 kw

ReviewsTP —G2 —
SEO Scout
Search Console-based SEO toolkit: SEO split testing, keyword performance tracking, content optimisation, site audits and internal links.

Analytics & dataContent optimizationfrom $49/mo

Score
3.1

Searches / mo140−5.1%

Organic (US)
2.6K1.9K kw

ReviewsTP —G2 —
SEOcrawl AI
SEO and GEO platform built on Search Console and GA4 data: dashboards, rank tracking, site crawler, reporting and AI visibility tracking.

Analytics & dataAI search visibility

Score
3.1

Searches / mo30no trend

Organic (US)
2.5K1.1K kw

ReviewsTP 2.9 (2)G2 4.9 (19)
Foudroyer
AI SEO assistant connected to Google Search Console for site crawls, keyword tracking, sitemap monitoring and URL indexing requests.

Site audit & technicalAnalytics & datafrom $9/mo

Score
3.0

Searches / mo3.6K+67.8%

Organic (US)
43 kw

ReviewsTP —G2 —
Revive by Animalz
Free tool that reads 12 months of GA4 data and lists blog posts losing traffic, ranked by refresh priority.

Content optimizationAnalytics & dataFree

Score
2.9

Searches / mo200.0%

Organic (US)
15 kw

ReviewsTP —G2 —
RankCaddy
Daily Google organic and local rank tracker for consultants and small agencies, with blended Google Analytics and Search Console data.

Rank trackingAnalytics & datafrom $24/mo

Score
2.7

Searches / mo40−52.9%

Organic (US)
1724 kw

ReviewsTP —G2 —

Also in the index

SEO analytics and data tools

Other categories