AN · category

SEO analytics and data tools

Tools that turn Search Console and analytics data into something you can act on: longer history than Google keeps, query and page grouping, decay and cannibalisation reports, and connectors that feed it all into a warehouse or a spreadsheet.

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Clicky
Privacy-friendly real-time web analytics with visitor logs, heatmaps, bot filtering and uptime monitoring.

Analytics & datafrom $9.99/mo

Score
4.3

Searches / mo27.1K+49.3%

Organic (US)
4.3K421 kw

ReviewsTP 4.0 (3)G2 4.5 (31)
Supermetrics
Marketing data connectors that pull ads, analytics and SEO data into Looker Studio, Sheets, Power BI, warehouses and AI assistants.

Analytics & dataAgency & white-label reporting

Score
4.2

Searches / mo27.1K+39.7%

Organic (US)
17K3.4K kw

ReviewsTP 2.0 (12)G2 4.4 (740)
AgencyAnalytics
Client reporting platform for marketing agencies: white-labeled dashboards and automated reports from 85+ marketing integrations.

Agency & white-label reportingAnalytics & datafrom $25/mo

Score
4.2

Searches / mo14.8K−18.2%

Organic (US)
40.5K16.6K kw

ReviewsTP 4.0 (15)G2 4.7 (314)
Google Search Console
Free Google service that shows how a site performs in Google Search: queries, clicks, indexing status and issues.

Analytics & dataSite audit & technicalFree

Score
4.1

Searches / mo3.35M+49.3%

Organic (US)
635K39.8K kw

ReviewsTP —G2 —
Bing Webmaster Tools
Microsoft's free console for site owners: Bing search performance, backlinks, keyword research and site scans.

Analytics & dataSite audit & technicalFree

Score
4.1

Searches / mo110K+71.3%

Organic (US)
7.77M112K kw

ReviewsTP —G2 —
BrightEdge
Enterprise SEO and AI search platform for keyword research, rank reporting, site audits and visibility in AI Overviews and ChatGPT.

Enterprise platformsAI SEO toolsCustom pricing

Score
4.0

Searches / mo9.9K+13.8%

Organic (US)
30.4K4.1K kw

ReviewsTP —G2 4.4 (635)
Similarweb
Digital market intelligence platform: estimated website traffic, competitor benchmarking, SEO tools and AI search visibility.

Competitor researchEnterprise platformsfrom $199/mo

Score
3.9

Searches / mo368K−18.2%

Organic (US)
1.90M67.5K kw

ReviewsTP —G2 —
diib
Website growth dashboard for small businesses: SEO health scan, keyword and backlink data, AI visibility score and an AI analyst.

Analytics & dataAI SEO toolsfrom $30/mo

Score
3.7

Searches / mo4.4K−23.2%

Organic (US)
16K5.9K kw

ReviewsTP —G2 3.0 (20)
Fathom Analytics
Cookieless, privacy-focused website analytics on a single dashboard, priced by monthly pageviews.

Analytics & datafrom $15/mo

Score
3.7

Searches / mo3.6K−6.5%

Organic (US)
9.4K809 kw

ReviewsTP 3.3 (2)G2 —
Whatagraph
Marketing reporting platform that pulls cross-channel data into one hub for white-label client reports, dashboards and AI tools via MCP.

Agency & white-label reportingAnalytics & dataCustom pricing

Score
3.6

Searches / mo4.4K−28.9%

Organic (US)
37.6K5.8K kw

ReviewsTP 3.8 (15)G2 —
SEOTesting
SEO testing on Search Console and GA4 data: before-and-after tests, split tests, LLM traffic tests and opportunity reports.

Analytics & dataAI SEO toolsfrom $50/mo

Score
3.5

Searches / mo590−49.1%

Organic (US)
6.5K2.5K kw

ReviewsTP —G2 4.9 (16)
Keyword Hero
Restores the organic keywords behind Google Analytics sessions and ties them to engagement, conversions and AI-assistant traffic.

Analytics & datafrom $9/mo

Score
3.5

Searches / mo390−34.5%

Organic (US)
775478 kw

ReviewsTP 4.1 (5)G2 4.7 (60)
RankWeek
Auto-indexing tool that checks your sitemap against Search Console daily and submits non-indexed pages to Google for indexing.

Site audit & technicalAnalytics & datafrom $9/mo

Score
3.5

Searches / mo20+80.0%

Organic (US)
01 kw

ReviewsTP 3.3 (1,140)G2 4.7 (3,942)
QuickSEO
Search Console analytics plus weekly AI-visibility tracking in ChatGPT, Claude, Gemini and Perplexity, with AI-written articles on Pro.

AI SEO toolsAnalytics & datafrom $39/mo

Score
3.3

Searches / mo70+121.4%

Organic (US)
233255 kw

ReviewsTP 4.0 (3)G2 5.0 (2)
StatsGlitch
Alerts and insights for Google Analytics 4 and Search Console: traffic drops, ranking changes, low-CTR keywords and SEO opportunities.

Analytics & datafrom $49/mo

Score
3.3

Searches / mo—no trend

Organic (US)
4768 kw

ReviewsTP 2.6 (11)G2 4.7 (48)
INDEXED.pro
Automatic Google indexing tool: checks URL index status via Search Console and submits unindexed or removed pages.

Site audit & technicalAnalytics & data

Score
3.2

Searches / mo1.3K0.0%

Organic (US)
111207 kw

ReviewsTP 4.8 (36)G2 4.7 (3,942)
Algoroo
Free Google algorithm tracker that charts daily volatility in search results for google.com and google.com.au.

Analytics & dataFree

Score
3.2

Searches / mo390−23.0%

Organic (US)
02 kw

ReviewsTP —G2 —
Analyze AI
AI search analytics that tracks brand visibility, position and sentiment in AI answers and ties AI referral traffic to pages and conversions via GA4.

AI visibility trackingAnswer engine optimizationfrom $99/mo

Score
3.2

Searches / mo—no trend

Organic (US)
5K2.8K kw

ReviewsTP —G2 —
Foudroyer
AI SEO assistant connected to Google Search Console for site crawls, keyword tracking, sitemap monitoring and URL indexing requests.

Site audit & technicalAnalytics & datafrom $9/mo

Score
3.1

Searches / mo3.6K+67.8%

Organic (US)
43 kw

ReviewsTP —G2 —
SEO Gets
Analytics dashboard for Google Search Console and GA4 data, with content decay, cannibalization, striking-distance and SEO testing reports.

Analytics & dataFor agenciesfrom $59/mo

Score
3.1

Searches / mo1.3K+32.1%

Organic (US)
1.6K285 kw

ReviewsTP —G2 —
SEO Scout
Search Console-based SEO toolkit: SEO split testing, keyword performance tracking, content optimisation, site audits and internal links.

Analytics & dataContent optimizationfrom $49/mo

Score
3.1

Searches / mo140−5.1%

Organic (US)
2.6K1.9K kw

ReviewsTP —G2 —
SEOcrawl AI
SEO and GEO platform built on Search Console and GA4 data: dashboards, rank tracking, site crawler, reporting and AI visibility tracking.

Analytics & dataAgency & white-label reporting

Score
3.1

Searches / mo30no trend

Organic (US)
2.5K1.1K kw

ReviewsTP 2.9 (2)G2 4.9 (19)
DataHawk
Marketplace analytics platform that unifies Amazon, Walmart and other marketplace data into dashboards, daily alerts and AI-guided insights.

Amazon SEOAnalytics & data

Score
2.9

Searches / mo880−31.1%

Organic (US)
476154 kw

ReviewsTP —G2 —
Revive by Animalz
Free tool that reads 12 months of GA4 data and lists blog posts losing traffic, ranked by refresh priority.

Content optimizationAnalytics & dataFree

Score
2.9

Searches / mo200.0%

Organic (US)
15 kw

ReviewsTP —G2 —
RankCaddy
Daily Google organic and local rank tracker for consultants and small agencies, with blended Google Analytics and Search Console data.

Rank trackingAnalytics & datafrom $24/mo

Score
2.7

Searches / mo40−52.9%

Organic (US)
1724 kw

ReviewsTP —G2 —

Buyer's guide

How to choose seo analytics and data tools

SEO analytics tools turn search data into decisions. Some keep Search Console data longer than Google does and slice it in ways its interface can't. Others replace or extend Google Analytics, or pull everything into a spreadsheet or warehouse. The free starting point is the same for every site.

Free sources first

Google Search Console and Bing Webmaster Tools are the only sources of real impressions, clicks and positions from the search engines themselves. Search Console keeps sixteen months of data, which is the main reason to add a tool on top of it.

Tools built on Search Console

Several tools store your Search Console data on their own schedule and add reports Google doesn't have: content decay, cannibalisation, query grouping, before-and-after tests. SEOTesting starts at $50 a month for one site and focuses on testing changes. Keyword Hero brings organic keyword data into analytics, with a free tier for 2,000 sessions a month.

Web analytics and data pipes

Privacy-focused analytics such as Clicky (free for one site up to 3,000 daily page views) and Fathom Analytics (from $15 a month) are lighter alternatives to Google Analytics for sites that want simpler reports. Supermetrics moves data from dozens of platforms into Sheets, Looker Studio or a warehouse, priced in euros from €49 a month.

How to choose

History. If year-on-year comparisons matter, start storing Search Console data now. Google won't give it back later.
The question. Testing changes, finding decay and reporting to clients are different tools.
Where the data ends up. If your team works in a spreadsheet or BI tool, a connector may be all you need.

The TopSEOTools brief

New analytics tools and SEO news, once a week at most

Google and AI-search news, new tools in the index and one practical SEO tip, in one short email.

Also in the index