SEO tool categories

Rank trackers, also sold as SEO ranking or SEO tracking software, record where your pages rank for a list of keywords, day by day, by country, city and device.

• 3LcLOLocalo
• 5SmKWSemrush
• 11UbKWUbersuggest
• 22SrRTSE Ranking

Tools for finding the queries people search for, with volume, difficulty and intent.

• 2GtKWGoogle Trends
• 4YhCOYahini
• 5SmKWSemrush
• 7AhBLAhrefs

Crawlers and checkers that find what stops pages being crawled, indexed or loaded fast: broken links, redirect chains, duplicate content, missing tags, slow templates.

• 1GsANGoogle Search Console
• 9PiAUPageSpeed Insights
• 11UbKWUbersuggest
• 15GmAUGTmetrix

Tools that estimate another site's organic traffic, the keywords it ranks for, its top pages and its ad spend.

• 5SmKWSemrush
• 7AhBLAhrefs
• 8SiCASimilarweb
• 20WpCXWappalyzer

Link indexes that show who links to a site, and outreach tools for earning new links.

• 7AhBLAhrefs
• 21HnBLHunter
• 28DbBLDibz
• 46BzCOBuzzSumo

Tools that compare a draft with the pages already ranking and suggest terms, headings and length, plus AI writers that produce drafts.

• 4YhCOYahini
• 12AnKWAnswerThePublic
• 14GaCOGrubby AI
• 16JsCOJasper

Tools that use language models to do SEO work: draft and optimise articles, write titles and descriptions in bulk, cluster keywords, run audits and automate the repetitive parts.

• 4YhCOYahini
• 16JsCOJasper
• 25SpCOSurfer (Positive Surfer)
• 27WrAIWritesonic

Tools that measure whether ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews mention or cite a brand: they run a set of prompts on a schedule and report mentions, citations, position in the answer and share of voice against competitors..

• 5SmKWSemrush
• 7AhBLAhrefs
• 8SiCASimilarweb
• 11UbKWUbersuggest

Tools for getting a page chosen as the answer: they track AI Overviews and chatbot answers and then say what to change — missing schema, unanswered questions, sources the models cite instead of you..

• 16JsCOJasper
• 27WrAIWritesonic
• 49WlAIWellows (formerly KIVA)
• 51PaAVPeec AI

Platforms that act on AI search rather than only measure it: they write or rewrite content for language models, run agents, watch AI crawlers and referrals, and tie the work to visibility tracking..

• 16JsCOJasper
• 27WrAIWritesonic
• 45BtENBotify
• 51PaAVPeec AI

Tools for businesses that rank on a map: Google Business Profile management, citation building, review monitoring and grid-based rank tracking that checks positions from many points around a location..

• 3LcLOLocalo
• 32BrLOBrightLocal
• 38YxLOYext
• 42SoAUSEOptimer

Tools agencies use to report to clients under their own brand: dashboards that pull Search Console, Analytics and rank data together, scheduled PDF reports, client logins and white-label audit widgets.

• 3LcLOLocalo
• 37SuANSupermetrics
• 42SoAUSEOptimer
• 49WlAIWellows (formerly KIVA)

Platforms built for large sites and teams: log-file analysis, crawls of millions of URLs, forecasting, workflows and permissions.

• 8SiCASimilarweb
• 37SuANSupermetrics
• 38YxLOYext
• 45BtENBotify

Plugins that handle titles, meta descriptions, sitemaps, schema, redirects and internal links inside WordPress.

• 34RmWPRank Math
• 39YsWPYoast SEO
• 80NtAUNitroPack
• 97AiWPAll in One SEO (AIOSEO)

Tools that turn Search Console and analytics data into something you can act on: longer history than Google keeps, query and page grouping, decay and cannibalisation reports, and connectors that feed it all into a warehouse or a spreadsheet..

• 1GsANGoogle Search Console
• 8SiCASimilarweb
• 18BwANBing Webmaster Tools
• 33ClANClicky

Tools priced and built for agencies running many clients: client workspaces, per-client limits, team seats, agency plans and the reporting that goes out every month.

• 3LcLOLocalo
• 22SrRTSE Ranking
• 34RmWPRank Math
• 42SoAUSEOptimer

SEO reporting tools, also sold as SEO report software, build dashboards and scheduled client reports from Search Console, Analytics and rank data.

• 3LcLOLocalo
• 6DsRPData Studio (formerly Looker Studio)
• 22SrRTSE Ranking
• 37SuANSupermetrics

Tools for earning links rather than counting them: prospecting for sites to pitch, finding contacts, sending and following up on outreach, and tracking which links went live..

• 21HnBLHunter
• 28DbBLDibz
• 84IcBLiCopify
• 94BuBLBuzzStream

Browser extensions that read SEO data off the page you are on: titles, headings, canonicals, schema, link metrics, keyword volumes in the results page, and the technology a site runs on..

• 7AhBLAhrefs
• 8SiCASimilarweb
• 13HlAMHelium 10
• 20WpCXWappalyzer

Apps from the Shopify App Store that fix what a store theme gets wrong: meta tags in bulk, image size and alt text, structured data for products, broken links, redirects and page speed..

• 39YsWPYoast SEO
• 158BoSHBOOSTER AI SEO + AEO OPTIMIZER
• 197AvSHAvada AI SEO Image Optimizer
• 205PlSHPlug in SEO

Tools for sellers who rank on Amazon rather than Google: keyword research on Amazon's own search, listing optimisation, product rank tracking and competitor sales estimates..

• 13HlAMHelium 10
• 23JuAMJungle Scout
• 62SdAMSmartScout
• 98AmAMAMZScout

Every tool in the index that has a free plan — not a trial that expires.

• 1GsANGoogle Search Console
• 2GtKWGoogle Trends
• 5SmKWSemrush
• 6DsRPData Studio (formerly Looker Studio)