SEO tool categories
Every tool sits in one to three categories, by the jobs it actually does — read off its own site, not its marketing.
- RT
Rank tracking
58 tools →Tools that record where your pages rank for a list of keywords, day by day, by country, city and device.
- KW
Keyword research
50 tools →Tools for finding the queries people search for, with volume, difficulty and intent.
- AU
Site audit & technical
60 tools →Crawlers and checkers that find what stops pages being crawled, indexed or loaded fast: broken links, redirect chains, duplicate content, missing tags, slow templates.
- CA
Competitor research
25 tools →Tools that estimate another site's organic traffic, the keywords it ranks for, its top pages and its ad spend.
- BL
Backlinks & outreach
27 tools →Link indexes that show who links to a site, and outreach tools for earning new links.
- CO
Content optimization
73 tools →Tools that compare a draft with the pages already ranking and suggest terms, headings and length, plus AI writers that produce drafts.
- AI
AI search visibility
67 tools →Tools that track whether ChatGPT, Perplexity, Gemini and Google's AI Overviews mention or cite a brand, and tools that automate SEO work with language models.
- LO
Local SEO
13 tools →Tools for businesses that rank on a map: Google Business Profile management, citation building, review monitoring and grid-based rank tracking that checks positions from many points around a location..
- WL
Agency & white-label reporting
34 tools →Tools agencies use to report to clients under their own brand: dashboards that pull Search Console, Analytics and rank data together, scheduled PDF reports, client logins and white-label audit widgets..
- EN
Enterprise platforms
21 tools →Platforms built for large sites and teams: log-file analysis, crawls of millions of URLs, forecasting, workflows and permissions.
- WP
WordPress plugins
8 tools →Plugins that handle titles, meta descriptions, sitemaps, schema, redirects and internal links inside WordPress.
- AN
Analytics & data
23 tools →Tools that turn Search Console and analytics data into something you can act on: longer history than Google keeps, query and page grouping, decay and cannibalisation reports, and connectors that feed it all into a warehouse or a spreadsheet..
- FR
Free plans
67 tools →Every tool in the index that has a free plan — not a trial that expires.