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    Site audit and technical SEO tools

    Crawlers and checkers that find what stops pages being crawled, indexed or loaded fast: broken links, redirect chains, duplicate content, missing tags, slow templates. Desktop crawlers suit one-off deep audits; cloud crawlers suit scheduled monitoring.

    Price
    1. SE Ranking

      All-in-one SEO platform: rank tracking, keyword and competitor research, backlinks, site audit, AI search tracking and agency reporting.

      Rank trackingCompetitor research
      Score
      4.4
      Searches / mo60.5K−24.2%
      Organic (US)
      324K25.4K kw
      ReviewsTP 3.9 (522)G2 4.8 (1,324)
    2. BrightLocal

      Local SEO platform for tracking local rankings, auditing Google Business Profiles, managing citations and listings, and handling reviews.

      Local SEORank trackingfrom $41/mo
      Score
      4.3
      Searches / mo27.1K−18.1%
      Organic (US)
      35.6K4.1K kw
      ReviewsTP 4.7 (716)G2 4.6 (220)
    3. Seobility

      All-in-one SEO software: website crawler audit, daily rank monitoring, backlink monitoring, keyword tools and uptime checks.

      Site audit & technicalRank trackingfrom $69.90/mo
      Score
      4.3
      Searches / mo18.1K−24.0%
      Organic (US)
      496K16.2K kw
      ReviewsTP 4.2 (40)G2 4.6 (297)
    4. Screaming Frog SEO Spider

      Desktop website crawler for technical SEO audits; free up to 500 URLs, paid annual licence removes the limit.

      Site audit & technical
      Score
      4.2
      Searches / mo74K0.0%
      Organic (US)
      19.2K1.6K kw
      ReviewsTP 3.4 (8)G2 4.7 (78)
    5. Writesonic

      AI search visibility platform: tracks brand mentions in ChatGPT, Gemini and AI Overviews, plus AI articles, site audits and GEO fixes.

      AI SEO toolsContent optimizationfrom $99/mo
      Score
      4.2
      Searches / mo40.5K−60.5%
      Organic (US)
      30.1K2.7K kw
      ReviewsTP 4.8 (5,579)G2 4.7 (1,956)
    6. Rank Math

      WordPress SEO plugin: on-page analysis, schema markup, sitemaps, redirects, Search Console stats and rank tracking.

      WordPress pluginsSite audit & technical
      Score
      4.2
      Searches / mo27.1K−23.1%
      Organic (US)
      118K16.6K kw
      ReviewsTP 4.2 (246)G2 4.8 (109)
    7. Copyscape

      Plagiarism checker that searches the web for copies of a page or text, with pay-per-search Premium, an API and automated monitoring.

      Content optimizationSite audit & technicalfrom $4.95/mo
      Score
      4.2
      Searches / mo18.1K−52.5%
      Organic (US)
      23.8K1.1K kw
      ReviewsTP 3.1 (4)G2 4.5 (26)
    8. Google Search Console

      Free Google service that shows how a site performs in Google Search: queries, clicks, indexing status and issues.

      Analytics & dataSite audit & technicalFree
      Score
      4.1
      Searches / mo3.35M+49.3%
      Organic (US)
      635K39.8K kw
      ReviewsTP —G2 —
    9. Bing Webmaster Tools

      Microsoft's free console for site owners: Bing search performance, backlinks, keyword research and site scans.

      Analytics & dataSite audit & technicalFree
      Score
      4.1
      Searches / mo110K+71.3%
      Organic (US)
      7.77M112K kw
      ReviewsTP —G2 —
    10. SEOquake: On-Page SEO Checker

      Free Semrush browser extension for on-page SEO audits, SERP overlays, link analysis and keyword density.

      Chrome extensionsSite audit & technicalFree
      Score
      4.1
      Searches / mo22.2K+6.6%
      Organic (US)
      —
      ReviewsTP —G2 4.3 (40)
    11. NitroPack

      Hosted site speed optimization service for WordPress and WooCommerce: caching, image/CSS/JS optimization and a built-in CDN.

      Site audit & technicalWordPress pluginsfrom $8/mo
      Score
      4.1
      Searches / mo6.6K−33.3%
      Organic (US)
      6K1.9K kw
      ReviewsTP 4.9 (1,139)G2 —
    12. SEO PowerSuite

      Downloadable SEO software for rank tracking, keyword research, site audits, backlink analysis and link building, with no credit limits.

      Rank trackingSite audit & technical
      Score
      4.1
      Searches / mo2.9K−46.1%
      Organic (US)
      141K11K kw
      ReviewsTP 4.8 (386)G2 4.6 (536)
    13. Prepostseo

      Collection of 150+ free online writing and webmaster tools, led by a plagiarism checker, paraphraser and DA/PA checker.

      Content optimizationSite audit & technicalfrom $7/mo
      Score
      4.0
      Searches / mo33.1K−58.1%
      Organic (US)
      390K21.4K kw
      ReviewsTP 2.4 (7)G2 —
    14. Detailed SEO Extension

      Free Chrome and Firefox extension that shows a page's title, meta tags, robots directives, headings, links, images, schema and hreflang in one click.

      Chrome extensionsSite audit & technicalFree
      Score
      4.0
      Searches / mo9.9K+22.2%
      Organic (US)
      39.3K3.5K kw
      ReviewsTP —G2 —
    15. Morningscore

      All-in-one SEO and GEO tool with rank tracking, ChatGPT and AI Overviews tracking, backlinks, site health and a gamified task list.

      Rank trackingAI SEO toolsfrom $69/mo
      Score
      4.0
      Searches / mo2.4K−25.0%
      Organic (US)
      164K3.4K kw
      ReviewsTP 4.5 (32)G2 —
    16. PageSpeed Insights

      Google's web page speed test: real-user Core Web Vitals from CrUX plus a Lighthouse lab audit, for mobile and desktop.

      Site audit & technicalFree
      Score
      3.9
      Searches / mo301K+7.4%
      Organic (US)
      166K1.6K kw
      ReviewsTP —G2 —
    17. Ubersuggest

      Budget SEO tool from Neil Patel: keyword research, rank tracking, site audit, competitor and backlink data, and AI answer visibility.

      Keyword researchRank tracking
      Score
      3.9
      Searches / mo201K−23.4%
      Organic (US)
      —
      ReviewsTP 4.6 (367)G2 4.2 (141)
    18. Botify

      Enterprise SEO and AI search platform: crawling and log analytics, GEO analytics, content automation and bot management.

      Enterprise platformsSite audit & technicalCustom pricing
      Score
      3.9
      Searches / mo18.1K−1.5%
      Organic (US)
      17.5K1.2K kw
      ReviewsTP 3.7 (1)G2 4.4 (77)
    19. Sitechecker

      SEO platform for agencies: site crawler and monitoring, rank tracker, GSC/GA4 dashboards, AI visibility tracking and white-label reports.

      Site audit & technicalAgency & white-label reportingfrom $99/mo
      Score
      3.9
      Searches / mo6.6K−49.0%
      Organic (US)
      159K15K kw
      ReviewsTP 4.3 (56)G2 4.6 (106)
    20. MozBar

      Moz's free SEO toolbar for Chrome and Firefox: Domain and Page Authority, link counts, on-page elements and a SERP overlay as you browse.

      Chrome extensionsBacklinks & outreachfrom $99/mo
      Score
      3.9
      Searches / mo5.4K+13.4%
      Organic (US)
      397K20.9K kw
      ReviewsTP —G2 —
    21. Ahrefs SEO Toolbar

      Free Ahrefs browser extension for on-page checks, link and redirect analysis, and localized Google results; Ahrefs metrics need a paid plan.

      Chrome extensionsSite audit & technicalfrom $29/mo
      Score
      3.9
      Searches / mo1.6K+69.7%
      Organic (US)
      1.40M59.8K kw
      ReviewsTP —G2 —
    22. Search Atlas

      All-in-one SEO platform with the OTTO agent that applies technical and on-page fixes, plus content, local, ads and AI visibility.

      AI SEO toolsSite audit & technicalfrom $99/mo
      Score
      3.8
      Searches / mo12.1K−41.2%
      Organic (US)
      43.6K9.1K kw
      ReviewsTP —G2 —
    23. Siteimprove.ai

      Enterprise platform combining accessibility compliance, SEO and AI-search visibility, content strategy and analytics.

      Enterprise platformsSite audit & technicalCustom pricing
      Score
      3.8
      Searches / mo210−13.6%
      Organic (US)
      117K7.9K kw
      ReviewsTP 3.2 (1)G2 4.6 (380)
    24. Backlinko

      SEO and AI-search education blog owned by Semrush, with guides, tool reviews and free checkers powered by Semrush data.

      Content optimizationSite audit & technicalFree
      Score
      3.7
      Searches / mo5.4K−24.4%
      Organic (US)
      180K43.4K kw
      ReviewsTP 4.0 (3)G2 3.5 (1)
    25. Siteliner

      Site crawler that finds internal duplicate content and broken links, and shows which pages get the most internal link weight.

      Site audit & technical
      Score
      3.7
      Searches / mo5.4K+22.2%
      Organic (US)
      868116 kw
      ReviewsTP 3.4 (1)G2 —
    26. diib

      Website growth dashboard for small businesses: SEO health scan, keyword and backlink data, AI visibility score and an AI analyst.

      Analytics & dataAI SEO toolsfrom $30/mo
      Score
      3.7
      Searches / mo4.4K−23.2%
      Organic (US)
      16K5.9K kw
      ReviewsTP —G2 3.0 (20)
    27. Screpy

      Web-based SEO platform combining site audits and crawling, rank tracking, Core Web Vitals and uptime monitoring, backlinks and reports.

      Site audit & technicalRank trackingfrom $19/mo
      Score
      3.7
      Searches / mo1.6K+10.4%
      Organic (US)
      822812 kw
      ReviewsTP 4.8 (341)G2 4.7 (147)
    28. WebCEO

      SEO platform for agencies with 24 tools: rank tracking, site audit, backlinks, white-label reports, lead-gen widget and task manager.

      Agency & white-label reportingSite audit & technicalfrom $99/mo
      Score
      3.7
      Searches / mo1.3K−31.1%
      Organic (US)
      7.6K1.9K kw
      ReviewsTP 4.3 (9)G2 4.7 (146)
    29. SEO Site Checkup

      SEO audit and monitoring tool: 70+ factor page checks, site crawls, rank tracking, uptime and speed monitoring, LLM visibility checks.

      Site audit & technicalRank trackingfrom $39/mo
      Score
      3.6
      Searches / mo14.8K−41.5%
      Organic (US)
      83.4K4K kw
      ReviewsTP 1.8 (14)G2 3.5 (22)
    30. WooRank

      Website review and SEO audit tool with keyword tracking, site crawl, Core Web Vitals checks, white-label PDF reports and a lead-gen widget.

      Site audit & technicalAgency & white-label reportingfrom $19.99/mo
      Score
      3.6
      Searches / mo3.6K−37.9%
      Organic (US)
      11.7K4.1K kw
      ReviewsTP 3.2 (1)G2 —
    31. SiteGuru

      SEO audit tool that turns technical, on-page and content checks plus Search Console data into a prioritised to-do list.

      Site audit & technicalAgency & white-label reportingfrom $49/mo
      Score
      3.6
      Searches / mo1.9K−15.8%
      Organic (US)
      2.5K1.4K kw
      ReviewsTP 4.0 (3)G2 4.7 (3,933)
    32. seoClarity

      Enterprise SEO and AI-search platform: rank tracking, site audits, log analysis, content research, SEO split testing and data APIs.

      Enterprise platformsRank trackingfrom $2500/mo
      Score
      3.6
      Searches / mo1.6K−7.1%
      Organic (US)
      12.7K4.4K kw
      ReviewsTP —G2 4.5 (165)
    33. cognitiveSEO

      SEO suite covering backlink analysis, unnatural link detection, site audit, rank tracking and content optimization.

      Backlinks & outreachSite audit & technicalfrom $129.99/mo
      Score
      3.6
      Searches / mo480−33.3%
      Organic (US)
      102K2.4K kw
      ReviewsTP 3.8 (2)G2 —
    34. TinySEO

      Shopify SEO and speed app (renamed TinySEO in July 2026): image compression, ALT text, metadata, JSON-LD, site audits, script control and LLMs.txt.

      Shopify SEO appsSite audit & technicalfrom $14/mo
      Score
      3.6
      Searches / mo210+33.9%
      Organic (US)
      21.7K2.8K kw
      ReviewsTP —G2 —
    35. Clicks.so

      Low-cost all-in-one SEO tool: keyword research, site audits, rank tracking, backlink reports and AI chat visibility scoring.

      Keyword researchSite audit & technicalfrom $25/mo
      Score
      3.6
      Searches / mo—no trend
      Organic (US)
      925847 kw
      ReviewsTP 4.8 (1,110)G2 —
    36. GTmetrix

      Website page-speed testing and performance monitoring tool.

      Site audit & technical
      Score
      3.5
      Searches / mo110K−28.6%
      Organic (US)
      42.8K1.4K kw
      ReviewsTP 2.1 (20)G2 —
    37. Sitebulb

      Technical SEO website crawler, as desktop software for Windows/Mac or as a cloud service, with prioritized issue hints and audit reports.

      Site audit & technicalfrom $18/mo
      Score
      3.5
      Searches / mo5.4K−18.3%
      Organic (US)
      5.1K1.4K kw
      ReviewsTP —G2 —
    38. InLinks

      Entity-based SEO tool for internal linking, schema markup, content briefs and topic planning, deployed with one line of JavaScript.

      Content optimizationSite audit & technicalfrom $49/mo
      Score
      3.5
      Searches / mo3.6K−19.4%
      Organic (US)
      927501 kw
      ReviewsTP 4.0 (4)G2 4.9 (5)
    39. SEO Minion

      Keywords Everywhere browser extension for on-page SEO checks, broken links, hreflang, SERP preview and SERP export; needs a paid Keywords Everywhere plan.

      Chrome extensionsSite audit & technicalfrom $14/mo
      Score
      3.5
      Searches / mo2.4K−19.4%
      Organic (US)
      22.5K7.2K kw
      ReviewsTP —G2 —
    40. Frase

      Content platform for Google and AI search: site audits, SERP research, AI drafting, publishing, rank-decay monitoring and AI visibility.

      Content optimizationAI SEO toolsfrom $49/mo
      Score
      3.5
      Searches / mo1.3K−34.3%
      Organic (US)
      8.2K550 kw
      ReviewsTP 1.8 (44)G2 4.8 (295)
    41. Raven Tools

      SEO and marketing reporting platform with white-label client reports, site auditor, rank tracker and Majestic-based backlink data.

      Agency & white-label reportingSite audit & technicalfrom $49/mo
      Score
      3.5
      Searches / mo880−36.2%
      Organic (US)
      11.4K1.6K kw
      ReviewsTP 3.2 (1)G2 4.2 (152)
    42. RankWeek

      Auto-indexing tool that checks your sitemap against Search Console daily and submits non-indexed pages to Google for indexing.

      Site audit & technicalAnalytics & datafrom $9/mo
      Score
      3.5
      Searches / mo20+80.0%
      Organic (US)
      01 kw
      ReviewsTP 3.3 (1,140)G2 4.7 (3,942)
    43. DinoRANK

      Spanish all-in-one SEO suite: rank tracking, keyword research, competitor visibility, on-page audit, internal linking and AI content.

      Rank trackingKeyword research
      Score
      3.4
      Searches / mo3.6K−49.3%
      Organic (US)
      2.4K856 kw
      ReviewsTP 4.1 (29)G2 —
    44. SEOmator

      SEO audit and rank tracking platform with a 251-check site crawler, keyword research, backlinks and white-label PDF reports.

      Site audit & technicalAgency & white-label reportingfrom $49/mo
      Score
      3.4
      Searches / mo1.9K−25.0%
      Organic (US)
      17.2K8.3K kw
      ReviewsTP 3.3 (1)G2 3.6 (20)
    45. Avada AI SEO Image Optimizer

      Shopify app with an AI SEO audit agent, on-page optimizer, page-speed booster, image compression and ALT text, structured data and sitemaps.

      Shopify SEO appsSite audit & technicalfrom $34.95/mo
      Score
      3.4
      Searches / mo260−12.3%
      Organic (US)
      38.7K32.7K kw
      ReviewsTP —G2 —
    46. Netpeak Software

      Desktop SEO software: Netpeak Spider crawler, Netpeak Checker bulk URL analyser, and Limonity on-page and backlink monitoring.

      Site audit & technicalBacklinks & outreachfrom $20/mo
      Score
      3.4
      Searches / mo110−57.8%
      Organic (US)
      3.9K2.8K kw
      ReviewsTP 3.6 (1)G2 4.9 (28)
    47. Rapid SEO Tool

      Windows desktop on-page SEO checker that compares your page side by side with competitors' and suggests fixes; one-time licence.

      Site audit & technicalCompetitor research
      Score
      3.4
      Searches / mo50−78.9%
      Organic (US)
      2321 kw
      ReviewsTP 4.8 (919)G2 —
    48. Serpstash

      Low-cost SEO report tool: page audits with 30+ checks, keyword data, SERP and index checkers, shareable white-label reports.

      Site audit & technicalAgency & white-label reportingfrom $10/mo
      Score
      3.4
      Searches / mo10−25.0%
      Organic (US)
      00 kw
      ReviewsTP 3.1 (12)G2 4.6 (462)
    49. SEOptimer

      SEO and AI visibility audit tool with white-label PDF reports and an embeddable lead-generation audit widget.

      Site audit & technicalAgency & white-label reportingfrom $29/mo
      Score
      3.3
      Searches / mo22.2K−13.4%
      Organic (US)
      —
      ReviewsTP 2.3 (12)G2 —
    50. Site Analyzer

      Page-level SEO and GEO analyzer that scores pages on 500+ data points and tracks visibility in ChatGPT, Perplexity, Copilot and Google AIO.

      Site audit & technicalAI SEO toolsfrom $35/mo
      Score
      3.3
      Searches / mo12.1K−13.3%
      Organic (US)
      7642 kw
      ReviewsTP 3.4 (3)G2 4.6 (4)
    51. Oncrawl

      Cloud technical SEO platform combining a site crawler, server log analysis and GSC ranking data for large websites.

      Site audit & technicalEnterprise platformsCustom pricing
      Score
      3.3
      Searches / mo1.9K−27.4%
      Organic (US)
      3.2K1.9K kw
      ReviewsTP 4.1 (20)G2 —
    52. SEO Pro Extension

      Free Chrome and Firefox extension from MarketingSyrup showing a page's meta tags, status codes, redirects, headings, links, images, schema and Core Web Vitals.

      Chrome extensionsSite audit & technicalFree
      Score
      3.3
      Searches / mo1.6K0.0%
      Organic (US)
      162187 kw
      ReviewsTP —G2 —
    53. Nightwatch

      Rank tracker for Google, Bing, YouTube and Maps that also tracks brand citations in ChatGPT, Claude, Gemini, Perplexity and AI Overviews.

      Rank trackingAI visibility tracking
      Score
      3.3
      Searches / mo880−85.7%
      Organic (US)
      13.6K1.5K kw
      ReviewsTP —G2 —
    54. BROWSEO

      Free web app that shows any page as stripped HTML and highlights SEO elements: headings, links, meta tags, word count, status code.

      Site audit & technicalFree
      Score
      3.3
      Searches / mo590+14.5%
      Organic (US)
      11848 kw
      ReviewsTP —G2 —
    55. Seodity

      SEO suite with keyword research, daily rank tracking, site audit, backlink checker, competitor analysis and an AI content editor.

      Rank trackingKeyword researchfrom $49/mo
      Score
      3.3
      Searches / mo320−52.9%
      Organic (US)
      4.2K2.3K kw
      ReviewsTP 3.1 (2)G2 4.7 (134)
    56. SEOJuice

      Automated on-page SEO: adds internal links, meta tags, schema and alt text, writes AI articles and monitors AI citations.

      AI SEO toolsContent optimizationfrom $99/mo
      Score
      3.3
      Searches / mo260−34.4%
      Organic (US)
      996980 kw
      ReviewsTP —G2 —
    57. Lumar (formerly DeepCrawl)

      Enterprise website crawler and optimisation platform for technical SEO, GEO/AI visibility, site speed and accessibility.

      Site audit & technicalEnterprise platformsCustom pricing
      Score
      3.3
      Searches / mo90−25.0%
      Organic (US)
      9.2K2.1K kw
      ReviewsTP —G2 4.6 (89)
    58. SheerSEO

      Low-cost SEO software: rank tracking for Google, Bing and YouTube, backlink monitoring, keyword research, site audit, white-label reports.

      Rank trackingBacklinks & outreachfrom $10/mo
      Score
      3.3
      Searches / mo90−54.8%
      Organic (US)
      28 kw
      ReviewsTP —G2 4.7 (47)
    59. INDEXED.pro

      Automatic Google indexing tool: checks URL index status via Search Console and submits unindexed or removed pages.

      Site audit & technicalAnalytics & data
      Score
      3.2
      Searches / mo1.3K0.0%
      Organic (US)
      111207 kw
      ReviewsTP 4.8 (36)G2 4.7 (3,942)
    60. LinkBoss

      Internal linking tool that suggests and inserts contextual interlinks in bulk, builds silo structures and finds orphan pages.

      Content optimizationSite audit & technicalfrom $11/mo
      Score
      3.2
      Searches / mo590−41.6%
      Organic (US)
      145103 kw
      ReviewsTP 3.7 (1)G2 —
    61. Foudroyer

      AI SEO assistant connected to Google Search Console for site crawls, keyword tracking, sitemap monitoring and URL indexing requests.

      Site audit & technicalAnalytics & datafrom $9/mo
      Score
      3.1
      Searches / mo3.6K+67.8%
      Organic (US)
      43 kw
      ReviewsTP —G2 —
    62. Alli AI

      Deploys on-page SEO changes and pre-rendered pages for AI crawlers across many sites via a code snippet or WordPress plugin.

      AI SEO toolsSite audit & technicalfrom $299/mo
      Score
      3.1
      Searches / mo1.6K−36.0%
      Organic (US)
      3.3K2.6K kw
      ReviewsTP 3.3 (4)G2 —
    63. BOOSTER AI SEO + AEO OPTIMIZER

      Shopify app that scans a store and fixes SEO issues automatically: meta tags, ALT text, broken links, image compression, structured data and LLMs.txt.

      Shopify SEO appsSite audit & technicalfrom $39/mo
      Score
      3.1
      Searches / mo1.3K−2.0%
      Organic (US)
      578113 kw
      ReviewsTP —G2 —
    64. Prerender.io

      Pre-rendering service that serves crawlers and AI bots static HTML of JavaScript sites so pages get indexed and read.

      Site audit & technicalGenerative engine optimizationfrom $59/mo
      Score
      3.1
      Searches / mo1K−31.4%
      Organic (US)
      924843 kw
      ReviewsTP —G2 —
    65. JetOctopus

      Cloud technical SEO platform for large sites combining a JS crawler, server log analyzer, GSC and GA4 data.

      Site audit & technicalEnterprise platformsfrom $459/mo
      Score
      3.1
      Searches / mo590−18.2%
      Organic (US)
      328334 kw
      ReviewsTP 3.8 (2)G2 4.4 (15)
    66. Semflow

      On-page SEO assistant that runs inside Webflow and Framer (and other sites via a Chrome extension), with audits and AI fixes.

      Site audit & technicalAI SEO toolsfrom $14/mo
      Score
      3.1
      Searches / mo590−53.2%
      Organic (US)
      7912 kw
      ReviewsTP —G2 5.0 (1)
    67. SEO Scout

      Search Console-based SEO toolkit: SEO split testing, keyword performance tracking, content optimisation, site audits and internal links.

      Analytics & dataContent optimizationfrom $49/mo
      Score
      3.1
      Searches / mo140−5.1%
      Organic (US)
      2.6K1.9K kw
      ReviewsTP —G2 —
    68. Ryte

      Website user experience platform: technical SEO crawling, keyword monitoring, performance, accessibility and compliance checks.

      Site audit & technicalEnterprise platformsCustom pricing
      Score
      3.1
      Searches / mo50−58.8%
      Organic (US)
      2.4K1.1K kw
      ReviewsTP 4.0 (107)G2 4.7 (65)
    69. SEOWILL (formerly SEOAnt)

      Shopify SEO app, formerly SEOAnt: SEO and GEO audit, AI blog posts, meta tags and ALT text, image compression, speed, JSON-LD, llms.txt, broken-link redirects.

      Shopify SEO appsSite audit & technicalfrom $29.99/mo
      Score
      3.0
      Searches / mo170no trend
      Organic (US)
      71122 kw
      ReviewsTP —G2 —
    70. IndexRusher

      Automated indexing service that submits a site's URLs to Google and Bing daily and reports which pages are indexed.

      Site audit & technical
      Score
      3.0
      Searches / mo30−50.0%
      Organic (US)
      336419 kw
      ReviewsTP —G2 4.7 (3,942)
    71. SearchPie: SEO, Schema & Speed

      Shopify SEO app: JSON-LD schema, bulk AI meta tags and ALT text, image compression and speed fixes, IndexNow, 404 fixes and LLMs.txt.

      Shopify SEO appsSite audit & technicalfrom $39/mo
      Score
      2.9
      Searches / mo140−23.8%
      Organic (US)
      139133 kw
      ReviewsTP —G2 —
    72. Smart SEO AI & Image Optimizer

      Shopify SEO app by Sherpas Design: AI meta and ALT tags, image optimization, JSON-LD, broken links, IndexNow, sitemap and noindex control, LLMs.txt.

      Shopify SEO appsSite audit & technicalfrom $14.99/mo
      Score
      2.9
      Searches / mo110−53.1%
      Organic (US)
      22767 kw
      ReviewsTP —G2 —
    73. Plug in SEO

      Shopify SEO app that scans store pages for issues, does AI keyword research, writes titles and descriptions, adds schema and fixes broken links.

      Shopify SEO appsSite audit & technicalfrom $29.99/mo
      Score
      2.8
      Searches / mo210−39.4%
      Organic (US)
      2778 kw
      ReviewsTP —G2 —
    74. SEO King

      Shopify SEO app by Engage Apps: unlimited AI meta titles and descriptions, image optimization, JSON-LD, llms.txt, redirects, keyword and SERP tracking.

      Shopify SEO appsSite audit & technicalfrom $9.99/mo
      Score
      2.8
      Searches / mo20−40.0%
      Organic (US)
      2819 kw
      ReviewsTP —G2 —
    75. FandangoSEO

      Cloud SEO crawler, server log analyzer and rank tracker that also tracks AI bot crawling and JS rendering gaps.

      Site audit & technicalEnterprise platformsfrom $113/mo
      Score
      2.7
      Searches / mo50−41.2%
      Organic (US)
      194391 kw
      ReviewsTP 3.8 (2)G2 4.4 (5)
    Buyer's guide

    How to choose site audit and technical seo tools

    A site audit tool crawls your pages the way a search engine does and lists what gets in the way: broken links, redirect chains, duplicate titles, missing canonicals, blocked resources, slow templates. The tools split two ways, desktop crawlers you run yourself and cloud crawlers that audit on a schedule, and the right one depends on whether you need a deep look once or a watchful eye every week.

    Start with the free sources

    Google Search Console and Bing Webmaster Tools report what the search engines themselves found: pages excluded from the index and why, Core Web Vitals from real visitors, and crawl errors. No third-party crawler can tell you that. Run them first, then use a crawler to find the cause.

    Desktop crawlers

    Screaming Frog SEO Spider is free up to 500 URLs, and its paid licence is $279 per user a year with no crawl limit beyond your computer's memory. Sitebulb starts at $180 a year for 10,000 URLs per audit, and its Pro desktop plan covers 500,000 for $425 a year. Desktop crawlers are cheap for what they do and suit one-off deep audits, migrations and sites with odd configurations you need to tune for.

    Cloud crawlers

    Cloud tools run on a schedule and alert when something changes, which matters more on large or busy sites than a single deep crawl. Most SEO suites include one. Seobility has a free plan with 100 pages per crawl, and SE Ranking includes audits in its core plan. Enterprise crawlers such as Botify, Oncrawl and JetOctopus add log-file analysis, which shows what Googlebot actually crawls rather than what a crawler can reach.

    How to choose

    1. Page count. Match the plan's crawl limit to the number of URLs your site really exposes, including parameters and pagination, not the number of pages in your CMS.
    2. JavaScript rendering. If your content is built in the browser, the crawler must render it, or it will audit an empty shell.
    3. Prioritisation. A list of 4,000 warnings is useless. Look for tools that rank issues by how many important pages they affect.
    4. Monitoring. For a site that changes often, scheduled crawls with alerts catch a broken template the day it ships.
    The TopSEOTools brief

    New site audit tools and SEO news, once a week at most

    Google and AI-search news, new tools in the index and one practical SEO tip, in one short email.

    The TopSEOTools brief

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