Morningscore review: our take
Morningscore is aimed at the small business that finds the big suites too much. It tracks Google rankings daily, shows keywords and backlinks for any site, audits site health with the issues ranked, and turns the fixes into Missions, a to-do list run like a game. A GEO Score measures visibility in Google AI Overviews and ChatGPT.
Lite costs $69 a month for 2 users, 3 websites and 100 tracked keywords, and every plan includes the full API. A hundred keywords spread over three sites is thin, and Business at $99 raises it to 500 across 10. Coverage stops at Google and ChatGPT, which rules out anyone watching another search engine. For a Webflow or Framer site, Semflow adds a rank tracker on its Pro plan at $29.
What Morningscore does
Morningscore tracks Google keyword rankings daily, shows all keywords and backlinks for any website, and audits site health with prioritised issues. It also measures brand visibility in Google AI Overviews and ChatGPT through a GEO Score and custom prompts. A Missions to-do list turns fixes into a game, and RANK AI plugins for WordPress and Shopify can apply fixes automatically.
Who Morningscore is for
Best for
- small businesses new to SEO
- in-house marketers wanting a simpler alternative to large suites
- small agencies
Not for
- users who need search engines other than Google (Google and ChatGPT only, per FAQ)
Morningscore features
- F1Daily rank tracker
- F2ChatGPT and Google AI Overviews tracking (GEO Score)
- F3Keyword research
- F4Backlink checker with new and lost links
- F5Website health checker
- F6Missions (prioritised SEO to-do list)
- F7RANK AI plugins for WordPress and Shopify
- F8Full API in all plans
Morningscore pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Lite | $69 | — | 2 users, 3 websites, 100 tracked keywords, 100 AI credits |
| Business | $99 | — | 4 users, 10 websites, 500 keywords, 1,000 AI credits |
| Pro | $159 | — | 10 users, 30 websites, 2,000 keywords, 5,000 AI credits |
| Premium | $299 | — | 20 users, 100 websites, 5,000 keywords, 20,000 AI credits |
Free plan: no. Free trial: 14 days. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Morningscore interface
Morningscore FAQ
- How much does Morningscore cost?
- Paid plans start at $69/mo. Prices checked on 1 Oct 2026.
- Does Morningscore have a free plan?
- No, Morningscore has no free plan, but it offers a 14-day free trial.
- What are the alternatives to Morningscore?
- Tools that cover the same jobs include SE Ranking, SEO PowerSuite, DinoRANK, SEOmonitor.