Wire
SEO news
Google updates, AI search changes and SEO tool releases, checked against the source and written up short: what changed, who it touches, what to do about it. Newest first.
- Google's AI content guidance now points to the rater guidelines, and calls fake authors deception
- Google's September 2026 spam updatethe two-week rollout window closes this week
- Search Console now shows several countries' traffic combined
- Search Console's generative AI controlwhich property's setting wins
- Search Console now reports Lens, Circle to Search and image-upload traffic