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Backlink analysis and outreach tools

Link indexes that show who links to a site, and outreach tools for earning new links. Index size and freshness matter most for the first group; contact finding and follow-up tracking for the second.

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Ahrefs
SEO and marketing platform built on its own web crawler index: backlinks, keywords, rank tracking, site audits and AI visibility.

Backlinks & outreachCompetitor researchfrom $29/mo

Score
4.5

Searches / mo368K−15.1%

Organic (US)
1.40M59.8K kw

ReviewsTP —G2 4.5 (534)
Hunter
Email finder, verifier and cold email sequencing platform, used to find contacts for outreach and link building.

Backlinks & outreach

Score
4.3

Searches / mo60.5K+13.8%

Organic (US)
136K6.5K kw

ReviewsTP —G2 4.4 (547)
Seobility
All-in-one SEO software: website crawler audit, daily rank monitoring, backlink monitoring, keyword tools and uptime checks.

Site audit & technicalRank trackingfrom $69.90/mo

Score
4.2

Searches / mo18.1K−24.0%

Organic (US)
496K16.2K kw

ReviewsTP 4.2 (40)G2 4.6 (297)
Mangools
SEO toolset of five apps: KWFinder keyword research, SERPChecker, SERPWatcher rank tracking, LinkMiner backlinks and SiteProfiler.

Keyword researchRank tracking

Score
4.2

Searches / mo14.8K−23.9%

Organic (US)
91.4K8.9K kw

ReviewsTP 4.9 (120)G2 4.6 (74)
Dibz
Credit-based link prospecting tool that finds guest post, resource page, citation and influencer opportunities and filters out spammy sites.

Backlinks & outreachfrom $25/mo

Score
4.1

Searches / mo33.1K+6.9%

Organic (US)
15021 kw

ReviewsTP 4.5 (834)G2 4.7 (3,942)
Majestic
Backlink index and link analysis toolset, known for its Trust Flow and Citation Flow metrics.

Backlinks & outreachCompetitor researchfrom $49.99/mo

Score
4.1

Searches / mo5.4K−13.9%

Organic (US)
26.1K1.2K kw

ReviewsTP 2.8 (11)G2 4.3 (72)
SEO PowerSuite
Downloadable SEO software for rank tracking, keyword research, site audits, backlink analysis and link building, with no credit limits.

Rank trackingSite audit & technical

Score
4.1

Searches / mo2.9K−46.1%

Organic (US)
141K11K kw

ReviewsTP 4.8 (386)G2 4.6 (536)
Moz Pro
SEO suite with keyword research, link data, rank tracking, site crawls and AI search visibility tracking; maker of Domain Authority.

Keyword researchBacklinks & outreachfrom $49/mo

Score
4.0

Searches / mo2.9K−13.0%

Organic (US)
397K20.9K kw

ReviewsTP 4.0 (167)G2 4.3 (497)
Ranktracker
SEO suite built around a rank tracker, with keyword finder, SERP checker, site audit, backlink tools and an AI article writer.

Rank trackingKeyword researchfrom $39/mo

Score
3.8

Searches / mo8.1K−50.0%

Organic (US)
17.7K9.5K kw

ReviewsTP —G2 4.3 (21)
Wope
SEO research platform for keyword discovery, competitor and shared-keyword analysis, backlink research and an AI content assistant.

Keyword researchCompetitor researchfrom $27/mo

Score
3.7

Searches / mo2.4K+6.9%

Organic (US)
10210 kw

ReviewsTP 4.8 (4,621)G2 5.0 (2)
Linkody
Backlink monitoring tool: tracks gained and lost links, link metrics, competitor link gaps and builds disavow files.

Backlinks & outreachCompetitor research

Score
3.7

Searches / mo590−28.9%

Organic (US)
7.1K1.8K kw

ReviewsTP 4.7 (145)G2 —
iCopify
Marketplace where buyers order guest posts and backlink placements on publisher websites, and publishers set their own prices.

Backlinks & outreach

Score
3.6

Searches / mo5.4K+8.6%

Organic (US)
1.7K563 kw

ReviewsTP 4.3 (119)G2 —
Zutrix
SEO platform built around a rank tracker, plus keyword research, backlink monitoring, site audit, AI visibility and white-label reports.

Rank trackingAgency & white-label reportingfrom $19/mo

Score
3.6

Searches / mo5.4K−75.7%

Organic (US)
585644 kw

ReviewsTP 4.4 (111)G2 —
BuzzSumo
Content research and digital PR platform: finds the most-shared content on a topic, monitors mentions and lists journalists.

Content optimizationCompetitor researchfrom $199/mo

Score
3.5

Searches / mo18.1K−49.4%

Organic (US)
8K4K kw

ReviewsTP 3.7 (4)G2 —
BuzzStream
Outreach CRM for link building and digital PR: prospect lists, contact discovery, email outreach, tracking and link monitoring.

Backlinks & outreachfrom $49/mo

Score
3.5

Searches / mo4.4K+25.8%

Organic (US)
4.4K1.7K kw

ReviewsTP —G2 4.1 (163)
cognitiveSEO
SEO suite covering backlink analysis, unnatural link detection, site audit, rank tracking and content optimization.

Backlinks & outreachSite audit & technicalfrom $129.99/mo

Score
3.5

Searches / mo480−33.3%

Organic (US)
102K2.4K kw

ReviewsTP 3.8 (2)G2 —
BabyLoveGrowth
Automated SEO service that writes and auto-publishes articles, adds backlinks from a partner network and tracks AI search mentions.

Content optimizationAI search visibilityfrom $99/mo

Score
3.4

Searches / mo8.1K+2451.5%

Organic (US)
1.5K727 kw

ReviewsTP —G2 —
Netpeak Software
Desktop SEO software: Netpeak Spider crawler, Netpeak Checker bulk URL analyser, and Limonity on-page and backlink monitoring.

Site audit & technicalBacklinks & outreachfrom $20/mo

Score
3.4

Searches / mo110−57.8%

Organic (US)
3.9K2.8K kw

ReviewsTP 3.6 (1)G2 4.9 (28)
CanIRank
SEO software for small businesses that turns keyword, competitor and link data into a prioritised list of SEO tasks.

Keyword researchCompetitor researchfrom $49/mo

Score
3.3

Searches / mo140−62.2%

Organic (US)
594152 kw

ReviewsTP 3.2 (1)G2 4.7 (11)
SheerSEO
Low-cost SEO software: rank tracking for Google, Bing and YouTube, backlink monitoring, keyword research, site audit, white-label reports.

Rank trackingBacklinks & outreachfrom $10/mo

Score
3.3

Searches / mo90−54.8%

Organic (US)
28 kw

ReviewsTP —G2 4.7 (47)
Quicklisting
Directory submission service that auto-submits SaaS and AI products to a chosen set of 150+ startup directories.

Backlinks & outreach

Score
3.3

Searches / mo20+80.0%

Organic (US)
33 kw

ReviewsTP —G2 4.7 (3,942)
KatLinks
Low-cost SEO tool for small sites and SaaS: rank tracking, keyword research, on-page audits and backlink monitoring.

Rank trackingBacklinks & outreachfrom $19/mo

Score
3.1

Searches / mo1K−36.4%

Organic (US)
16035 kw

ReviewsTP 4.3 (8)G2 —
LinkResearchTools (LRT)
Backlink analysis suite for link audits, disavow files, link monitoring and competitor link research, combining 25+ link data sources.

Backlinks & outreachCompetitor researchfrom $599/mo

Score
3.1

Searches / mo480−33.6%

Organic (US)
4K569 kw

ReviewsTP 2.6 (4)G2 —
SEOwl
SEO monitoring platform that tracks keyword rankings, checks backlinks daily, watches on-page changes and sends white-label reports.

Rank trackingBacklinks & outreachfrom $25/mo

Score
3.1

Searches / mo320−6.3%

Organic (US)
2.1K450 kw

ReviewsTP —G2 2.8 (2)
SEO Stuff
Credit-based keyword and backlink lookup tools sold alongside one-time done-for-you AI search content and guest-post packages.

Keyword researchBacklinks & outreach

Score
2.9

Searches / mo140−24.4%

Organic (US)
140188 kw

ReviewsTP —G2 4.3 (12)
LinkChecker.pro
Backlink monitoring tool that rechecks acquired links daily, verifies Google indexing and alerts when links are removed or changed.

Backlinks & outreachfrom $25/mo

Score
2.8

Searches / mo50−29.4%

Organic (US)
822 kw

ReviewsTP —G2 4.0 (1)
SearchEye
AI visibility platform that tracks how AI answers mention a brand and buys placements on publications those answers cite.

AI search visibilityBacklinks & outreachfrom $99/mo

Score
2.7

Searches / mo210+6.2%

Organic (US)
651365 kw

ReviewsTP 1.4 (41)G2 4.3 (11)

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