AthenaHQ review: our take
AthenaHQ measures how a brand shows up when people ask ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok and Google's AI answers, and which sites those answers cite. Usage runs on credits, one per AI response. The free Essential plan is $25 of credit, or 300 responses, enough to learn whether there is a problem to solve.
Starter is where it gets expensive: $295 a month, $245 billed yearly, for 3,600 responses across 11 models, with the API sold on top. It does no classic rank tracking or backlink research, so it sits beside an SEO suite rather than replacing one. A team that only needs to watch five engines can start on Wellows at $29 a month for 1,800 AI answers with unlimited seats.
What AthenaHQ does
AthenaHQ tracks how a brand appears in answers from ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude, Copilot, Grok and other models, with prompt and response analysis, sentiment and competitor share of voice. It identifies the sites AI models cite and content gaps, and offers a content optimisation agent and on-page and off-page actions. Usage is metered in credits, where one credit equals one AI response.
Who AthenaHQ is for
Best for
- SMB marketing teams tracking brand presence in AI answers
- agencies and enterprises running GEO programmes across regions
Not for
- users needing API access on the Starter plan without extra cost: it is a paid add-on
- classic Google rank tracking or backlink research
AthenaHQ features
- F1AI visibility tracking across 11+ LLMs
- F2Prompt and response analysis
- F3Citation intelligence
- F4Content optimization agent
- F5Prompt volume estimation
- F6Competitor share of voice
- F7Smart robots.txt and llms.txt management
- F8GA4 and Google Search Console integration
AthenaHQ pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Essential (Free) | $0 | — | $25 free credit (300 credits); ChatGPT, Perplexity, AI Overviews, Gemini, Copilot; unlimited members; Athena AI agent |
| Starter | $295 | $245 | 3,600 credits/month (1 credit = 1 AI response), 11 models, CSV export, content optimisation agent, GA4 and Search Console integration; API access and extra credits are paid add-ons |
| Enterprise | — | — | custom credits; multi-region and multi-language, persona targeting, SAML SSO, audit logs, BI dashboards, API included |
Free plan: yes. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
AthenaHQ interface
AthenaHQ FAQ
- How much does AthenaHQ cost?
- Paid plans start at $295/mo, with a discount for yearly billing. Prices checked on 2 Oct 2026.
- Does AthenaHQ have a free plan?
- Yes, AthenaHQ has a free plan.
- What are the alternatives to AthenaHQ?
- Tools that cover the same jobs include Writesonic, SEO.AI, Sintra AI, Peec AI.