Scrunch review: our take
Scrunch checks whether ChatGPT, Perplexity, Google AI Overviews and Copilot mention a brand, which sources they cite and in what tone, then audits the site for how AI agents read it and reports AI bot traffic. Core costs $250 a month per brand for 125 prompts, 5,000 responses and 5 user licenses, in one country and language.
Agency Core at $500 covers 3 brand workspaces, 3 pitch workspaces and unlimited users, which suits agencies reporting AI visibility to clients. Claude, Gemini, AI Mode and Grok, the API, and AXP, which serves AI agents a separate optimised version of pages, are Enterprise only. There is no Google rank tracking or keyword research. On a tight budget, Wellows reaches 5 engines from $29 a month with unlimited seats.
What Scrunch does
Scrunch runs a set of prompts against AI platforms and reports whether and how a brand appears, which sources are cited, sentiment and competitors. It also audits a site for how AI agents read it, reports AI bot traffic and suggests page optimizations. Enterprise plans add AXP (Agent Experience Platform), which serves AI agents a separate, optimised version of pages.
Who Scrunch is for
Best for
- brands measuring how often AI assistants mention and cite them
- agencies reporting AI visibility across several client brands
- enterprises needing broad model coverage and API access
Not for
- small sites on a tight budget: the entry plan is $250 per brand per month
- classic Google rank tracking or keyword research, which it does not offer
Scrunch features
- F1Monitoring & Citations
- F2Insights & Recommendations
- F3Site audits
- F4AI Agent / Bot Traffic
- F5Sentiment Analysis
- F6AI Search Trends
- F7Agent Pages / AXP (Agent Experience Platform)
- F8Shopping (product-level AI search performance)
Scrunch pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Core | $250 | — | per brand: 125 unique prompts, 5,000 responses/month, 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot), 5 site audits/month, 1 brand workspace, 5 user licenses, 1 country/language, 5 competitors |
| Agency Core | $500 | — | 250 unique prompts, 10,000 responses/month, 4 LLMs, 3 brand workspaces, 3 pitch workspaces, unlimited user licenses, 5 site audits/brand/month |
| Enterprise | — | — | custom pricing: custom prompts and workspaces, 9 LLMs (adds Claude, Gemini, Meta AI, Google AI Mode, Grok), AXP, API/MCP access, SAML/OIDC SSO, dedicated account team |
Free plan: no. Free trial: 7 days. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Scrunch interface
Scrunch FAQ
- How much does Scrunch cost?
- Paid plans start at $250/mo. Prices checked on 2 Oct 2026.
- Does Scrunch have a free plan?
- No, Scrunch has no free plan, but it offers a 7-day free trial.
- What are the alternatives to Scrunch?
- Tools that cover the same jobs include Search Atlas, Profound, Wellows (formerly KIVA), Alli AI.