LB · category

Link building tools

Tools for earning links rather than counting them: prospecting for sites to pitch, finding contacts, sending and following up on outreach, and tracking which links went live.

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Hunter
Email finder, verifier and cold email sequencing platform, used to find contacts for outreach and link building.

Backlinks & outreachLink building & outreach

Score
4.3

Searches / mo60.5K+13.8%

Organic (US)
136K6.5K kw

ReviewsTP —G2 4.4 (547)
Dibz
Credit-based link prospecting tool that finds guest post, resource page, citation and influencer opportunities and filters out spammy sites.

Backlinks & outreachLink building & outreachfrom $25/mo

Score
4.1

Searches / mo33.1K+6.9%

Organic (US)
15021 kw

ReviewsTP 4.5 (834)G2 4.7 (3,942)
SEO PowerSuite
Downloadable SEO software for rank tracking, keyword research, site audits, backlink analysis and link building, with no credit limits.

Rank trackingSite audit & technical

Score
4.1

Searches / mo2.9K−46.1%

Organic (US)
141K11K kw

ReviewsTP 4.8 (386)G2 4.6 (536)
iCopify
Marketplace where buyers order guest posts and backlink placements on publisher websites, and publishers set their own prices.

Backlinks & outreachLink building & outreach

Score
3.6

Searches / mo5.4K+8.6%

Organic (US)
1.7K563 kw

ReviewsTP 4.3 (119)G2 —
BuzzStream
Outreach CRM for link building and digital PR: prospect lists, contact discovery, email outreach, tracking and link monitoring.

Backlinks & outreachLink building & outreachfrom $49/mo

Score
3.6

Searches / mo4.4K+25.8%

Organic (US)
4.4K1.7K kw

ReviewsTP —G2 4.1 (163)
CanIRank
SEO software for small businesses that turns keyword, competitor and link data into a prioritised list of SEO tasks.

Keyword researchCompetitor researchfrom $49/mo

Score
3.3

Searches / mo140−62.2%

Organic (US)
594152 kw

ReviewsTP 3.2 (1)G2 4.7 (11)
LinkResearchTools (LRT)
Backlink analysis suite for link audits, disavow files, link monitoring and competitor link research, combining 25+ link data sources.

Backlinks & outreachCompetitor researchfrom $599/mo

Score
3.2

Searches / mo480−33.6%

Organic (US)
4K569 kw

ReviewsTP 2.6 (4)G2 —
Pitchbox
Link building and digital PR outreach platform: publisher prospecting, contact finding, AI-personalized email sequences, CRM and link monitoring.

Link building & outreachFor agenciesfrom $300/mo

Score
3.0

Searches / mo1.6K−23.5%

Organic (US)
264207 kw

ReviewsTP —G2 —
LinkChecker.pro
Backlink monitoring tool that rechecks acquired links daily, verifies Google indexing and alerts when links are removed or changed.

Backlinks & outreachLink building & outreachfrom $25/mo

Score
2.8

Searches / mo50−29.4%

Organic (US)
822 kw

ReviewsTP —G2 4.0 (1)
SearchEye
AI visibility platform that tracks how AI answers mention a brand and buys placements on publications those answers cite.

AI SEO toolsBacklinks & outreachfrom $99/mo

Score
2.7

Searches / mo210+6.2%

Organic (US)
651365 kw

ReviewsTP 1.4 (41)G2 4.3 (11)

Buyer's guide

How to choose link building tools

Link building tools help you earn links: find sites worth pitching, find the right person to contact, send and follow up on outreach, and check that the links you won stay live. They are different from backlink indexes, which count links that already exist and are listed under backlink analysis tools.

Outreach platforms

The core of most campaigns is an outreach CRM. BuzzStream starts at $49 a month for 1 user, 500 contacts and 1,000 monitored links. Pitchbox is built for teams sending at volume, from $300 a month billed monthly with 2,000 outreach emails and 25 campaigns, and every plan carries a one-year commitment, while SEO PowerSuite is the desktop option and has a free version.

Prospects and contacts

Finding who to pitch is its own job, and Dibz searches for guest post, resource page and citation opportunities and charges by credit: 25 a month cost $25, so every prospect search has a visible price. Hunter finds and verifies email addresses and runs cold sequences, with 50 free credits a month. For a small business, CanIRank turns competitor link data into a short, prioritised list.

After the link goes live

Links get removed, changed to nofollow or dropped from the index. LinkChecker.pro rechecks acquired links every day, verifies that Google still indexes them and sends an alert when one of them changes, with plans from $25 a month for 400 links. For paid placements, that check is the only proof.

A note on marketplaces

Some platforms in this list sell placements rather than software. Icopify is a marketplace where publishers set their own price per post. Google's spam policies treat links bought to manipulate rankings as link spam, and a link spam update discounts them without warning. Weigh any purchase against that risk.

How to choose

Volume. A dozen pitches a month fits a spreadsheet and Hunter. Hundreds need a CRM with sequences and team seats.
Commitment. At the top end, annual contracts are the norm, so ask for a monthly option before the demo ends.
Monitoring. Whatever you use to win links, pair it with something that checks they stay live.

The TopSEOTools brief

New link building tools and SEO news, once a week at most

Google and AI-search news, new tools in the index and one practical SEO tip, in one short email.

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