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    White-label SEO and agency reporting tools

    Tools agencies use to report to clients under their own brand: dashboards that pull Search Console, Analytics and rank data together, scheduled PDF reports, client logins and white-label audit widgets.

    Price
    1. Localo

      Local SEO tool for Google Business Profiles: map rank tracking, AI post publishing, review management, citations and client reports.

      Local SEOAgency & white-label reportingfrom $49/mo
      Score
      4.3
      Searches / mo1.83M−12.5%
      Organic (US)
      25.9K3.5K kw
      ReviewsTP —G2 4.9 (113)
    2. Supermetrics

      Marketing data connectors that pull ads, analytics and SEO data into Looker Studio, Sheets, Power BI, warehouses and AI assistants.

      Analytics & dataAgency & white-label reporting
      Score
      4.2
      Searches / mo27.1K+39.7%
      Organic (US)
      17K3.4K kw
      ReviewsTP 2.0 (12)G2 4.4 (740)
    3. Wellows (formerly KIVA)

      AI search visibility platform tracking brand citations in ChatGPT, Gemini, Perplexity and Google AI, with content drafting.

      AI SEO toolsAgency & white-label reportingfrom $29/mo
      Score
      4.2
      Searches / mo18.1K0.0%
      Organic (US)
      3.9K1.6K kw
      ReviewsTP 4.6 (635)G2 —
    4. AgencyAnalytics

      Client reporting platform for marketing agencies: white-labeled dashboards and automated reports from 85+ marketing integrations.

      Agency & white-label reportingAnalytics & datafrom $25/mo
      Score
      4.2
      Searches / mo14.8K−18.2%
      Organic (US)
      40.5K16.6K kw
      ReviewsTP 4.0 (15)G2 4.7 (314)
    5. Sitechecker

      SEO platform for agencies: site crawler and monitoring, rank tracker, GSC/GA4 dashboards, AI visibility tracking and white-label reports.

      Site audit & technicalAgency & white-label reportingfrom $99/mo
      Score
      3.9
      Searches / mo6.6K−49.0%
      Organic (US)
      159K15K kw
      ReviewsTP 4.3 (56)G2 4.6 (106)
    6. RankWatch

      Rank tracker with local/city tracking, competitor analysis, site audits, backlink monitoring and white-label reports for agencies.

      Rank trackingAgency & white-label reportingfrom $29/mo
      Score
      3.9
      Searches / mo1.6K+137.9%
      Organic (US)
      91.7K10.1K kw
      ReviewsTP —G2 4.2 (31)
    7. Search Atlas

      All-in-one SEO platform with the OTTO agent that applies technical and on-page fixes, plus content, local, ads and AI visibility.

      AI SEO toolsSite audit & technicalfrom $99/mo
      Score
      3.8
      Searches / mo12.1K−41.2%
      Organic (US)
      43.6K9.1K kw
      ReviewsTP —G2 —
    8. Local Dominator

      Local SEO platform: Google Maps geo-grid rank tracking, AI visibility tracking, GBP management, citations, reviews and white-label reports.

      Local SEORank trackingfrom $39/mo
      Score
      3.7
      Searches / mo3.6K−24.1%
      Organic (US)
      2.8K762 kw
      ReviewsTP 4.7 (145)G2 —
    9. Screpy

      Web-based SEO platform combining site audits and crawling, rank tracking, Core Web Vitals and uptime monitoring, backlinks and reports.

      Site audit & technicalRank trackingfrom $19/mo
      Score
      3.7
      Searches / mo1.6K+10.4%
      Organic (US)
      822812 kw
      ReviewsTP 4.8 (341)G2 4.7 (147)
    10. WebCEO

      SEO platform for agencies with 24 tools: rank tracking, site audit, backlinks, white-label reports, lead-gen widget and task manager.

      Agency & white-label reportingSite audit & technicalfrom $99/mo
      Score
      3.7
      Searches / mo1.3K−31.1%
      Organic (US)
      7.6K1.9K kw
      ReviewsTP 4.3 (9)G2 4.7 (146)
    11. Linkody

      Backlink monitoring tool: tracks gained and lost links, link metrics, competitor link gaps and builds disavow files.

      Backlinks & outreachCompetitor research
      Score
      3.7
      Searches / mo590−28.9%
      Organic (US)
      7.1K1.8K kw
      ReviewsTP 4.7 (145)G2 —
    12. SEO Site Checkup

      SEO audit and monitoring tool: 70+ factor page checks, site crawls, rank tracking, uptime and speed monitoring, LLM visibility checks.

      Site audit & technicalRank trackingfrom $39/mo
      Score
      3.6
      Searches / mo14.8K−41.5%
      Organic (US)
      83.4K4K kw
      ReviewsTP 1.8 (14)G2 3.5 (22)
    13. Zutrix

      SEO platform built around a rank tracker, plus keyword research, backlink monitoring, site audit, AI visibility and white-label reports.

      Rank trackingAgency & white-label reportingfrom $19/mo
      Score
      3.6
      Searches / mo5.4K−75.7%
      Organic (US)
      585644 kw
      ReviewsTP 4.4 (111)G2 —
    14. Whatagraph

      Marketing reporting platform that pulls cross-channel data into one hub for white-label client reports, dashboards and AI tools via MCP.

      Agency & white-label reportingAnalytics & dataCustom pricing
      Score
      3.6
      Searches / mo4.4K−28.9%
      Organic (US)
      37.6K5.8K kw
      ReviewsTP 3.8 (15)G2 —
    15. WooRank

      Website review and SEO audit tool with keyword tracking, site crawl, Core Web Vitals checks, white-label PDF reports and a lead-gen widget.

      Site audit & technicalAgency & white-label reportingfrom $19.99/mo
      Score
      3.6
      Searches / mo3.6K−37.9%
      Organic (US)
      11.7K4.1K kw
      ReviewsTP 3.2 (1)G2 —
    16. Advanced Web Ranking (AWR)

      Rank tracker for Google and 4,000+ search engines, with AI search visibility tracking, SEO reporting and forecasting.

      Rank trackingAgency & white-label reportingfrom $139/mo
      Score
      3.6
      Searches / mo2.4K−26.6%
      Organic (US)
      15K1.6K kw
      ReviewsTP 3.2 (1)G2 4.3 (21)
    17. SiteGuru

      SEO audit tool that turns technical, on-page and content checks plus Search Console data into a prioritised to-do list.

      Site audit & technicalAgency & white-label reportingfrom $49/mo
      Score
      3.6
      Searches / mo1.9K−15.8%
      Organic (US)
      2.5K1.4K kw
      ReviewsTP 4.0 (3)G2 4.7 (3,933)
    18. Whatsmyserp

      Low-cost Google rank tracker with daily updates, unlimited on-demand refreshes, local tracking and white-label reports.

      Rank trackingLocal SEOfrom $19.99/mo
      Score
      3.5
      Searches / mo3.6K−34.9%
      Organic (US)
      15.5K303 kw
      ReviewsTP 3.7 (2)G2 —
    19. DashThis

      Automated marketing reporting tool that pulls 30+ platforms (GA4, Search Console, ads, social, SEO tools) into white-labeled client dashboards.

      SEO reportingFor agenciesfrom $54/mo
      Score
      3.5
      Searches / mo2.9K−46.6%
      Organic (US)
      48.5K8.2K kw
      ReviewsTP —G2 —
    20. Synup

      Local marketing platform priced per location: listings, reviews, social, geo-grid rank tracking and AI visibility, run by an AI agent (Sydekick).

      Local SEORank trackingfrom $49/mo
      Score
      3.5
      Searches / mo2.4K−26.0%
      Organic (US)
      3.4K2.8K kw
      ReviewsTP —G2 —
    21. SurgeGraph

      AI search visibility platform for agencies: tracks citations in ChatGPT, Perplexity and Google AI, plus AI content and reports.

      AI SEO toolsContent optimization
      Score
      3.5
      Searches / mo1.3K−67.7%
      Organic (US)
      183K8.8K kw
      ReviewsTP 4.6 (41)G2 4.9 (30)
    22. Raven Tools

      SEO and marketing reporting platform with white-label client reports, site auditor, rank tracker and Majestic-based backlink data.

      Agency & white-label reportingSite audit & technicalfrom $49/mo
      Score
      3.5
      Searches / mo880−36.2%
      Organic (US)
      11.4K1.6K kw
      ReviewsTP 3.2 (1)G2 4.2 (152)
    23. SEOTesting

      SEO testing on Search Console and GA4 data: before-and-after tests, split tests, LLM traffic tests and opportunity reports.

      Analytics & dataAI SEO toolsfrom $50/mo
      Score
      3.5
      Searches / mo590−49.1%
      Organic (US)
      6.5K2.5K kw
      ReviewsTP —G2 4.9 (16)
    24. Scrunch

      AI search visibility platform: tracks how ChatGPT, Perplexity, Google AI Overviews and others mention and cite a brand.

      AI visibility trackingEnterprise platformsfrom $250/mo
      Score
      3.4
      Searches / mo3.6K+6.4%
      Organic (US)
      2.9K130 kw
      ReviewsTP —G2 —
    25. SEOmonitor

      Rank tracking and AI search tracking platform for agencies, with keyword research, forecasting, content audit and an AI writer.

      Rank trackingAI SEO toolsfrom $116/mo
      Score
      3.4
      Searches / mo1.9K+16.1%
      Organic (US)
      1.9K591 kw
      ReviewsTP 3.2 (1)G2 —
    26. SEOmator

      SEO audit and rank tracking platform with a 251-check site crawler, keyword research, backlinks and white-label PDF reports.

      Site audit & technicalAgency & white-label reportingfrom $49/mo
      Score
      3.4
      Searches / mo1.9K−25.0%
      Organic (US)
      17.2K8.3K kw
      ReviewsTP 3.3 (1)G2 3.6 (20)
    27. Serpfox

      Rank tracker for Google, Bing and Yandex that also checks whether ChatGPT, Claude, Perplexity and Gemini mention your brand.

      Rank trackingAgency & white-label reportingfrom $12/mo
      Score
      3.4
      Searches / mo720−41.8%
      Organic (US)
      6818 kw
      ReviewsTP —G2 —
    28. Serpstash

      Low-cost SEO report tool: page audits with 30+ checks, keyword data, SERP and index checkers, shareable white-label reports.

      Site audit & technicalAgency & white-label reportingfrom $10/mo
      Score
      3.4
      Searches / mo10−25.0%
      Organic (US)
      00 kw
      ReviewsTP 3.1 (12)G2 4.6 (462)
    29. SEOptimer

      SEO and AI visibility audit tool with white-label PDF reports and an embeddable lead-generation audit widget.

      Site audit & technicalAgency & white-label reportingfrom $29/mo
      Score
      3.3
      Searches / mo22.2K−13.4%
      Organic (US)
      —
      ReviewsTP 2.3 (12)G2 —
    30. Rankscale

      Credit-based AI visibility tracker for 17+ AI engines (ChatGPT, Perplexity, Claude, Gemini, AI Overviews and more) with page audits and agency plans.

      AI visibility trackingAnswer engine optimization
      Score
      3.3
      Searches / mo2.9K+21.3%
      Organic (US)
      747165 kw
      ReviewsTP —G2 —
    31. Swydo

      Client reporting and KPI monitoring tool for agencies, priced per connected data source with unlimited clients, users and reports.

      SEO reportingFor agenciesfrom $69/mo
      Score
      3.3
      Searches / mo2.9K−28.7%
      Organic (US)
      5.9K1.8K kw
      ReviewsTP —G2 —
    32. Nightwatch

      Rank tracker for Google, Bing, YouTube and Maps that also tracks brand citations in ChatGPT, Claude, Gemini, Perplexity and AI Overviews.

      Rank trackingAI visibility tracking
      Score
      3.3
      Searches / mo880−85.7%
      Organic (US)
      13.6K1.5K kw
      ReviewsTP —G2 —
    33. AuthorityLabs

      Daily rank tracking for Google, Bing and Yahoo with local, mobile and white-label reporting, plus an SEO data API.

      Rank trackingAgency & white-label reportingfrom $65/mo
      Score
      3.3
      Searches / mo90−48.6%
      Organic (US)
      302258 kw
      ReviewsTP 4.7 (91)G2 4.4 (21)
    34. Uberall

      Multi-location marketing platform for listings, reviews, local pages and local social, plus GEO Studio for tracking brands in AI answers.

      Local SEOAI visibility tracking
      Score
      3.3
      Searches / mo90−28.0%
      Organic (US)
      11.2K2.3K kw
      ReviewsTP —G2 —
    35. Alli AI

      Deploys on-page SEO changes and pre-rendered pages for AI crawlers across many sites via a code snippet or WordPress plugin.

      AI SEO toolsSite audit & technicalfrom $299/mo
      Score
      3.1
      Searches / mo1.6K−36.0%
      Organic (US)
      3.3K2.6K kw
      ReviewsTP 3.3 (4)G2 —
    36. SEO Gets

      Analytics dashboard for Google Search Console and GA4 data, with content decay, cannibalization, striking-distance and SEO testing reports.

      Analytics & dataAgency & white-label reportingfrom $59/mo
      Score
      3.1
      Searches / mo1.3K+32.1%
      Organic (US)
      1.6K285 kw
      ReviewsTP —G2 —
    37. SEOwl

      SEO monitoring platform that tracks keyword rankings, checks backlinks daily, watches on-page changes and sends white-label reports.

      Rank trackingBacklinks & outreachfrom $25/mo
      Score
      3.1
      Searches / mo320−6.3%
      Organic (US)
      2.1K450 kw
      ReviewsTP —G2 2.8 (2)
    38. SEOcrawl AI

      SEO and GEO platform built on Search Console and GA4 data: dashboards, rank tracking, site crawler, reporting and AI visibility tracking.

      Analytics & dataAgency & white-label reporting
      Score
      3.1
      Searches / mo30no trend
      Organic (US)
      2.5K1.1K kw
      ReviewsTP 2.9 (2)G2 4.9 (19)
    39. Pitchbox

      Link building and digital PR outreach platform: publisher prospecting, contact finding, AI-personalized email sequences, CRM and link monitoring.

      Link building & outreachFor agenciesfrom $300/mo
      Score
      3.0
      Searches / mo1.6K−23.5%
      Organic (US)
      264207 kw
      ReviewsTP —G2 —
    40. SerpWatch

      Rank tracker with up to hourly checks, SERP feature history, rule-based alerts, GA revenue estimates and white-label client portals.

      Rank trackingAgency & white-label reportingfrom $49/mo
      Score
      3.0
      Searches / mo210−38.0%
      Organic (US)
      3.7K1.9K kw
      ReviewsTP 3.4 (4)G2 3.8 (16)
    41. SmartlyQ

      All-in-one AI marketing workspace: content and article generation, social scheduling, short video, chatbots, CRM and publishing.

      Content optimizationAgency & white-label reporting
      Score
      3.0
      Searches / mo70+21.1%
      Organic (US)
      143117 kw
      ReviewsTP —G2 —
    42. Reportz

      White-label KPI dashboard tool for SEO and marketing agencies, priced per dashboard, with GA4, Search Console, Ahrefs, Semrush and rank-tracker integrations.

      SEO reportingAgency & white-label reporting
      Score
      2.9
      Searches / mo210−46.2%
      Organic (US)
      487393 kw
      ReviewsTP —G2 —
    Buyer's guide

    How to choose white-label seo and agency reporting tools

    White-label SEO tools let an agency put its own brand on what the client sees: reports, dashboards, client logins and sometimes audit widgets on the agency's website. The underlying data comes from the vendor. Only the logo, colours and domain change. For tools built for agencies more broadly, see SEO tools for agencies.

    Reporting platforms

    AgencyAnalytics prices per client from $25 a month, with unlimited dashboards and staff users. Whatagraph sells by data-source credits, from €699 a month billed annually. These platforms connect many sources, so the client sees SEO next to ads and analytics in one branded report.

    SEO tools with white-label output

    Many rank trackers and audit tools brand their own reports. RankWatch adds a white-label interface on its $99 Large plan. WooRank includes unlimited PDF reports for its reviews from $19.99. WebCEO, from $99 a month with quarterly or annual billing, is built around white-label agency reports. If most of what you report comes from one tool, its own branded reports cost less than a separate platform.

    What to check

    1. Which tier includes white label. Entry plans often leave it out. SEO Site Checkup's Basic plan, for one, has none.
    2. Custom domain and email. Full white label means the client never sees the vendor's name, including in report emails and login pages.
    3. Client logins. Check whether clients get their own access and what they can see.
    4. Cost per client. Work out the price at your client count, not at one client.
    The TopSEOTools brief

    New agency reporting tools and SEO news, once a week at most

    Google and AI-search news, new tools in the index and one practical SEO tip, in one short email.

    The TopSEOTools brief

    At most once a week. No tracking. Unsubscribe from any email. Privacy.

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