WL · category

White-label SEO tools and white-label reporting

Tools agencies use to report to clients under their own brand: dashboards that pull Search Console, Analytics and rank data together, scheduled PDF reports, client logins and white-label audit widgets. The guide below compares how far each one goes: your domain, your sender address, client logins, and which plan unlocks it.

Price

Sort

Localo
Local SEO tool for Google Business Profiles: map rank tracking, AI post publishing, review management, citations and client reports.

Local SEOAgency & white-label reportingfrom $49/mo

Score
4.3

Searches / mo1.83M−12.5%

Organic (US)
25.9K3.5K kw

ReviewsTP —G2 4.9 (113)
Supermetrics
Marketing data connectors that pull ads, analytics and SEO data into Looker Studio, Sheets, Power BI, warehouses and AI assistants.

Analytics & dataAgency & white-label reporting

Score
4.2

Searches / mo27.1K+39.7%

Organic (US)
17K3.4K kw

ReviewsTP 2.0 (12)G2 4.4 (740)
Wellows (formerly KIVA)
AI search visibility platform tracking brand citations in ChatGPT, Gemini, Perplexity and Google AI, with content drafting.

AI SEO toolsAgency & white-label reportingfrom $29/mo

Score
4.2

Searches / mo18.1K0.0%

Organic (US)
3.9K1.6K kw

ReviewsTP 4.6 (635)G2 —
AgencyAnalytics
Client reporting platform for marketing agencies: white-labeled dashboards and automated reports from 85+ marketing integrations.

Agency & white-label reportingAnalytics & datafrom $25/mo

Score
4.2

Searches / mo14.8K−18.2%

Organic (US)
40.5K16.6K kw

ReviewsTP 4.0 (15)G2 4.7 (314)
Sitechecker
SEO platform for agencies: site crawler and monitoring, rank tracker, GSC/GA4 dashboards, AI visibility tracking and white-label reports.

Site audit & technicalAgency & white-label reportingfrom $99/mo

Score
3.9

Searches / mo6.6K−49.0%

Organic (US)
159K15K kw

ReviewsTP 4.3 (56)G2 4.6 (106)
RankWatch
Rank tracker with local/city tracking, competitor analysis, site audits, backlink monitoring and white-label reports for agencies.

Rank trackingAgency & white-label reportingfrom $29/mo

Score
3.9

Searches / mo1.6K+137.9%

Organic (US)
91.7K10.1K kw

ReviewsTP —G2 4.2 (31)
Search Atlas
All-in-one SEO platform with the OTTO agent that applies technical and on-page fixes, plus content, local, ads and AI visibility.

AI SEO toolsSite audit & technicalfrom $99/mo

Score
3.8

Searches / mo12.1K−41.2%

Organic (US)
43.6K9.1K kw

ReviewsTP —G2 —
Local Dominator
Local SEO platform: Google Maps geo-grid rank tracking, AI visibility tracking, GBP management, citations, reviews and white-label reports.

Local SEORank trackingfrom $39/mo

Score
3.7

Searches / mo3.6K−24.1%

Organic (US)
2.8K762 kw

ReviewsTP 4.7 (145)G2 —
Screpy
Web-based SEO platform combining site audits and crawling, rank tracking, Core Web Vitals and uptime monitoring, backlinks and reports.

Site audit & technicalRank trackingfrom $19/mo

Score
3.7

Searches / mo1.6K+10.4%

Organic (US)
822812 kw

ReviewsTP 4.8 (341)G2 4.7 (147)
WebCEO
SEO platform for agencies with 24 tools: rank tracking, site audit, backlinks, white-label reports, lead-gen widget and task manager.

Agency & white-label reportingSite audit & technicalfrom $99/mo

Score
3.7

Searches / mo1.3K−31.1%

Organic (US)
7.6K1.9K kw

ReviewsTP 4.3 (9)G2 4.7 (146)
Linkody
Backlink monitoring tool: tracks gained and lost links, link metrics, competitor link gaps and builds disavow files.

Backlinks & outreachCompetitor research

Score
3.7

Searches / mo590−28.9%

Organic (US)
7.1K1.8K kw

ReviewsTP 4.7 (145)G2 —
SEO Site Checkup
SEO audit and monitoring tool: 70+ factor page checks, site crawls, rank tracking, uptime and speed monitoring, LLM visibility checks.

Site audit & technicalRank trackingfrom $39/mo

Score
3.6

Searches / mo14.8K−41.5%

Organic (US)
83.4K4K kw

ReviewsTP 1.8 (14)G2 3.5 (22)
Zutrix
SEO platform built around a rank tracker, plus keyword research, backlink monitoring, site audit, AI visibility and white-label reports.

Rank trackingAgency & white-label reportingfrom $19/mo

Score
3.6

Searches / mo5.4K−75.7%

Organic (US)
585644 kw

ReviewsTP 4.4 (111)G2 —
Whatagraph
Marketing reporting platform that pulls cross-channel data into one hub for white-label client reports, dashboards and AI tools via MCP.

Agency & white-label reportingAnalytics & dataCustom pricing

Score
3.6

Searches / mo4.4K−28.9%

Organic (US)
37.6K5.8K kw

ReviewsTP 3.8 (15)G2 —
WooRank
Website review and SEO audit tool with keyword tracking, site crawl, Core Web Vitals checks, white-label PDF reports and a lead-gen widget.

Site audit & technicalAgency & white-label reportingfrom $19.99/mo

Score
3.6

Searches / mo3.6K−37.9%

Organic (US)
11.7K4.1K kw

ReviewsTP 3.2 (1)G2 —
Advanced Web Ranking (AWR)
Rank tracker for Google and 4,000+ search engines, with AI search visibility tracking, SEO reporting and forecasting.

Rank trackingAgency & white-label reportingfrom $139/mo

Score
3.6

Searches / mo2.4K−26.6%

Organic (US)
15K1.6K kw

ReviewsTP 3.2 (1)G2 4.3 (21)
SiteGuru
SEO audit tool that turns technical, on-page and content checks plus Search Console data into a prioritised to-do list.

Site audit & technicalAgency & white-label reportingfrom $49/mo

Score
3.6

Searches / mo1.9K−15.8%

Organic (US)
2.5K1.4K kw

ReviewsTP 4.0 (3)G2 4.7 (3,933)
Whatsmyserp
Low-cost Google rank tracker with daily updates, unlimited on-demand refreshes, local tracking and white-label reports.

Rank trackingLocal SEOfrom $19.99/mo

Score
3.5

Searches / mo3.6K−34.9%

Organic (US)
15.5K303 kw

ReviewsTP 3.7 (2)G2 —
DashThis
Automated marketing reporting tool that pulls 30+ platforms (GA4, Search Console, ads, social, SEO tools) into white-labeled client dashboards.

SEO reportingFor agenciesfrom $54/mo

Score
3.5

Searches / mo2.9K−46.6%

Organic (US)
48.5K8.2K kw

ReviewsTP —G2 —
Synup
Local marketing platform priced per location: listings, reviews, social, geo-grid rank tracking and AI visibility, run by an AI agent (Sydekick).

Local SEORank trackingfrom $49/mo

Score
3.5

Searches / mo2.4K−26.0%

Organic (US)
3.4K2.8K kw

ReviewsTP —G2 —
SurgeGraph
AI search visibility platform for agencies: tracks citations in ChatGPT, Perplexity and Google AI, plus AI content and reports.

AI SEO toolsContent optimization

Score
3.5

Searches / mo1.3K−67.7%

Organic (US)
183K8.8K kw

ReviewsTP 4.6 (41)G2 4.9 (30)
Raven Tools
SEO and marketing reporting platform with white-label client reports, site auditor, rank tracker and Majestic-based backlink data.

Agency & white-label reportingSite audit & technicalfrom $49/mo

Score
3.5

Searches / mo880−36.2%

Organic (US)
11.4K1.6K kw

ReviewsTP 3.2 (1)G2 4.2 (152)
Scrunch
AI search visibility platform: tracks how ChatGPT, Perplexity, Google AI Overviews and others mention and cite a brand.

AI visibility trackingEnterprise platformsfrom $250/mo

Score
3.4

Searches / mo3.6K+6.4%

Organic (US)
2.9K130 kw

ReviewsTP —G2 —
SEOmator
SEO audit and rank tracking platform with a 251-check site crawler, keyword research, backlinks and white-label PDF reports.

Site audit & technicalAgency & white-label reportingfrom $49/mo

Score
3.4

Searches / mo1.9K−25.0%

Organic (US)
17.2K8.3K kw

ReviewsTP 3.3 (1)G2 3.6 (20)
Serpfox
Rank tracker for Google, Bing and Yandex that also checks whether ChatGPT, Claude, Perplexity and Gemini mention your brand.

Rank trackingAgency & white-label reportingfrom $12/mo

Score
3.4

Searches / mo720−41.8%

Organic (US)
6818 kw

ReviewsTP —G2 —
Serpstash
Low-cost SEO report tool: page audits with 30+ checks, keyword data, SERP and index checkers, shareable white-label reports.

Site audit & technicalAgency & white-label reportingfrom $10/mo

Score
3.4

Searches / mo10−25.0%

Organic (US)
00 kw

ReviewsTP 3.1 (12)G2 4.6 (462)
SEOptimer
SEO and AI visibility audit tool with white-label PDF reports and an embeddable lead-generation audit widget.

Site audit & technicalAgency & white-label reportingfrom $29/mo

Score
3.3

Searches / mo22.2K−13.4%

Organic (US)
—

ReviewsTP 2.3 (12)G2 —
Rankscale
Credit-based AI visibility tracker for 17+ AI engines (ChatGPT, Perplexity, Claude, Gemini, AI Overviews and more) with page audits and agency plans.

AI visibility trackingAnswer engine optimization

Score
3.3

Searches / mo2.9K+21.3%

Organic (US)
747165 kw

ReviewsTP —G2 —
Swydo
Client reporting and KPI monitoring tool for agencies, priced per connected data source with unlimited clients, users and reports.

SEO reportingFor agenciesfrom $69/mo

Score
3.3

Searches / mo2.9K−28.7%

Organic (US)
5.9K1.8K kw

ReviewsTP —G2 —
Nightwatch
Rank tracker for Google, Bing, YouTube and Maps that also tracks brand citations in ChatGPT, Claude, Gemini, Perplexity and AI Overviews.

Rank trackingAI visibility tracking

Score
3.3

Searches / mo880−85.7%

Organic (US)
13.6K1.5K kw

ReviewsTP —G2 —
AuthorityLabs
Daily rank tracking for Google, Bing and Yahoo with local, mobile and white-label reporting, plus an SEO data API.

Rank trackingAgency & white-label reportingfrom $65/mo

Score
3.3

Searches / mo90−48.6%

Organic (US)
302258 kw

ReviewsTP 4.7 (91)G2 4.4 (21)
Uberall
Multi-location marketing platform for listings, reviews, local pages and local social, plus GEO Studio for tracking brands in AI answers.

Local SEOAI visibility tracking

Score
3.3

Searches / mo90−28.0%

Organic (US)
11.2K2.3K kw

ReviewsTP —G2 —
Alli AI
Deploys on-page SEO changes and pre-rendered pages for AI crawlers across many sites via a code snippet or WordPress plugin.

AI SEO toolsSite audit & technicalfrom $299/mo

Score
3.1

Searches / mo1.6K−36.0%

Organic (US)
3.3K2.6K kw

ReviewsTP 3.3 (4)G2 —
SEOwl
SEO monitoring platform that tracks keyword rankings, checks backlinks daily, watches on-page changes and sends white-label reports.

Rank trackingBacklinks & outreachfrom $25/mo

Score
3.1

Searches / mo320−6.3%

Organic (US)
2.1K450 kw

ReviewsTP —G2 2.8 (2)
SEOcrawl AI
SEO and GEO platform built on Search Console and GA4 data: dashboards, rank tracking, site crawler, reporting and AI visibility tracking.

Analytics & dataAgency & white-label reporting

Score
3.1

Searches / mo30no trend

Organic (US)
2.5K1.1K kw

ReviewsTP 2.9 (2)G2 4.9 (19)
Pitchbox
Link building and digital PR outreach platform: publisher prospecting, contact finding, AI-personalized email sequences, CRM and link monitoring.

Link building & outreachFor agenciesfrom $300/mo

Score
3.0

Searches / mo1.6K−23.5%

Organic (US)
264207 kw

ReviewsTP —G2 —
SerpWatch
Rank tracker with up to hourly checks, SERP feature history, rule-based alerts, GA revenue estimates and white-label client portals.

Rank trackingAgency & white-label reportingfrom $49/mo

Score
3.0

Searches / mo210−38.0%

Organic (US)
3.7K1.9K kw

ReviewsTP 3.4 (4)G2 3.8 (16)
SmartlyQ
All-in-one AI marketing workspace: content and article generation, social scheduling, short video, chatbots, CRM and publishing.

Content optimizationAgency & white-label reporting

Score
3.0

Searches / mo70+21.1%

Organic (US)
143117 kw

ReviewsTP —G2 —
Reportz
White-label KPI dashboard tool for SEO and marketing agencies, priced per dashboard, with GA4, Search Console, Ahrefs, Semrush and rank-tracker integrations.

SEO reportingAgency & white-label reporting

Score
2.9

Searches / mo210−46.2%

Organic (US)
487393 kw

ReviewsTP —G2 —

Buyer's guide

How to choose white-label seo and agency reporting tools

White-label SEO tools let an agency put its own brand on what the client sees: reports, dashboards, client logins and sometimes an audit widget on the agency's website. The data still comes from the vendor. What changes is the logo, the colours, the domain and the address the reports come from. For tools built for agencies more broadly, see SEO tools for agencies.

White label compared, tool by tool

We read the pricing, feature and help pages of every tool below on October 15, 2026. "White label from" is the cheapest plan that includes it, at the monthly-billing price the vendor shows. The four columns on the right say how far the branding goes. A question mark means the vendor's own pages do not say, so ask before you buy. Where a feature needs a higher plan or an add-on, the cell names it.

Tool	White label from	Your brand on	Own domain	Sends from your email	Client logins	Vendor name hidden
Advanced Web Ranking	Agency, $279/mo	PDF, dashboards, portal, emails, links	Yes	Yes	Yes	Fully
Raven Tools	Small Biz, $49/mo	PDF, links, emails	From Grow, $199/mo	Yes	Yes	Fully
Search Atlas	Pro, $399/mo	dashboards, PDF, portal, audit widget, emails	Yes	Yes	Agency, from $999/mo	Fully
SEOcrawl AI	Pro, €199/mo	dashboards, PDF, portal, emails, audit widget, links	Yes	Yes	Yes	From Agency, €399/mo
SerpWatch	Starter, $49/mo	portal, PDF, emails, links	Yes	Yes	From Growth, $99/mo	Fully
Sitechecker	Premium, $449/mo	dashboards, PDF, emails, portal	Yes	Yes	Yes	Fully
SmartlyQ	Business, €297/mo	dashboards, portal, emails	Yes	Yes	Yes	Enterprise, €497/mo
Synup	Premium, $299/mo	portal, dashboards, emails, audit widget	Yes	Yes	Yes	Fully
WebCEO	Startup, $119/mo	PDF, emails, portal, audit widget	Agency Unlimited + $40/mo	Yes	Agency Unlimited	Fully
AgencyAnalytics	Every plan, $25/client/mo	PDF, dashboards, portal, emails, links	Yes	Yes	Yes	Logo only
AuthorityLabs	PRO, $129/mo	dashboards, portal, links	Yes	?	Yes	Fully
DashThis	Individual, $54/mo	dashboards, emails, links	Yes	Yes	?	Fully
Localo	Every plan, $49/mo	PDF, emails, links, portal	?	Yes	Yes	Fully
Nightwatch	Professional, €199/mo	PDF, emails, portal	Yes	?	Yes	Fully
Swydo	One plan, €69/mo	PDF, dashboards, portal, emails, links	Yes	Yes	?	Fully
Whatagraph	Max, €999/mo (annual)	dashboards, PDF, emails, links	Prime add-on	Prime add-on	?	Fully
Alli AI	Enterprise, quote	dashboards, portal, PDF	Yes	?	Yes	?
Local Dominator	Pro, $97/mo	PDF, dashboards, links	Yes	?	?	Fully
RankWatch	Large, $99/mo	dashboards, PDF	?	?	Yes	Fully
Reportz	Every plan, $9.90/dashboard/mo	dashboards, links	Yes	?	?	Fully
Scrunch	Enterprise, quote (via API)	dashboards	?	?	Yes	Fully
Serpfox	Pro 1000, $60/mo	dashboards, PDF, emails, links	Yes	?	Yes	?
SiteGuru	Every plan, $49/mo	PDF, dashboards, emails	?	?	Yes	Fully
Zutrix	Agency, $89/mo	PDF, links	Yes	?	?	Fully
Rankscale	Growth, $385/mo	dashboards, links	?	?	?	Fully
SEO Site Checkup	Webmaster, $69/mo	PDF, links	?	?	?	Fully
SEOmator	Every plan, from free	PDF, links	?	?	Yes	?
SEOwl	Pro 1000, $65/mo	dashboards, emails, links	?	?	Yes	?
Serpstash	Pro, $10/mo	PDF	?	?	?	Fully
Supermetrics	Plan not stated	dashboards, emails	?	?	?	Fully
Wellows	Basic, $29/mo	dashboards, PDF	?	?	?	Fully
Linkody	Every plan, €13.90/mo	PDF	?	?	?	?
Pitchbox	Advanced, $600/mo (1-yr term)	PDF	?	?	?	?
Screpy	Plan not stated	PDF	?	No	?	?
SurgeGraph	Scale, $79/mo	PDF, links	?	?	?	?
Uberall	Paid add-on, quote	?	?	?	?	?
Whatsmyserp	Premium, $29.99/mo	?	?	?	?	?
WooRank	Premium, $199.99/mo	PDF	?	?	?	?

SEO Gets, SEOmonitor and SEOTesting give clients access to their data but do not say anywhere that the output can carry your brand, so they are not in this list. SEOptimer is listed in the category, but its pricing pages were behind a bot check on the day we checked, so it is not in the table yet.

Four depths of white label

Your logo on a PDF. The report carries your logo and nothing else changes. Linkody, Pitchbox, Serpstash and WooRank stop here. Enough if you send a monthly file and nothing more.
Branded dashboards and share links. The client opens a live report with your logo, usually at an address that still names the tool. DashThis, Reportz and Zutrix add a custom domain on top.
A client portal with logins. Each client signs in and sees only their own projects. AgencyAnalytics, Nightwatch and Localo work this way.
The vendor disappears. Your domain, your sender address, client logins and no vendor name anywhere. Advanced Web Ranking, Sitechecker, Synup and SerpWatch state all four.

Where full white label costs least

SerpWatch ticks branding, your own domain and your own SMTP on every plan, but its $49 Starter plan has no client portals. Branded client logins start on Growth at $99 a month. Raven Tools gives branded reports, branded email and read-only client users from $49 on a Raven subdomain, and your own domain from Grow at $199. Advanced Web Ranking includes everything on Agency at $279 a month, or on the $139 Pro plan if you pay yearly.

Two prices need reading twice. WebCEO brands PDF and scheduled reports from $119 a month, but its own-domain platform with client logins needs Agency Unlimited plus a $40 monthly add-on. Whatagraph includes white-label branding on Max, from €999 a month billed annually, while a custom report domain is a paid add-on on its custom-priced Prime plan.

Reporting platforms or your SEO tool's own reports

AgencyAnalytics prices per client, $25 a month each, with custom domain and sender email included. Swydo is one plan at €69 a month with 10 data sources. Platforms like these put SEO next to ads and analytics in one branded report. If most of what you report comes from one rank tracker or audit tool, its own branded reports cost less than a second subscription.

What to check

Which tier includes it. Entry plans often leave white label out: Pitchbox has none on Pro, Nightwatch none on Starter, WooRank none below Premium.
Your domain or theirs. A branded subdomain such as yours.toolname.com still shows their name in the address bar. Look for CNAME setup in the help pages.
Who sends the email. Scheduled reports from the tool's no-reply address undo the rest. Look for custom SMTP or a sender domain.
The mobile app. AgencyAnalytics rebrands its web portal fully, but clients on mobile use the app under the AgencyAnalytics name.
Cost per client. Price your actual client count. Per-client, per-dashboard and per-source pricing reward very different agencies.

The TopSEOTools brief

New agency reporting tools and SEO news, once a week at most

Google and AI-search news, new tools in the index and one practical SEO tip, in one short email.

Also in the index