Helium 10 review: our take
Helium 10 is seller software for Amazon, Walmart and TikTok Shop, with plans tiered by how much a seller turns over in a year. Platinum, for up to $100K in yearly sales, is $129 a month or $99 billed yearly and covers product and keyword research, 1 additional user and the full Chrome extension. Diamond, $359 or $279 yearly, adds the Helium AI agent, MCP access, rules-based ad automation with dayparting, inventory management and P&L reporting.
It does nothing for Google rankings. A new Amazon seller watching costs has Jungle Scout, whose Starter is $29 a month billed annually, though rank tracking only arrives on its Growth Accelerator plan.
What Helium 10 does
Helium 10 takes a seller's connected Amazon account and marketplace data and returns product opportunities, keyword search volumes and trends, listing drafts and ad bid changes. Diamond adds an AI agent (Helium) that answers questions about keywords, listings, ads and operations, an MCP connector for Claude, ChatGPT and other LLMs, rules-based ad automation with dayparting, inventory management and profit-and-loss reporting. A Chrome extension shows the same research data on marketplace pages.
Who Helium 10 is for
Best for
- Amazon sellers under $100K/year who need product and keyword research plus training (Platinum)
- growing brands ($100K-$10M) that want research, ads automation and profit reporting in one account (Diamond)
- sellers who want their Amazon data inside Claude or ChatGPT via MCP
Not for
- website SEO: it works on Amazon, Walmart and TikTok Shop listings, not Google rankings
- teams with more than 6 users on a mid-tier budget: Diamond includes up to 5 additional users, more are paid add-ons
Helium 10 features
- F1Product research
- F2Keyword research with long-term trend analysis
- F3AI Listing Builder
- F4Helium AI agent and Helium 10 MCP for external LLMs
- F5Helium 10 Ads
- rules-based bid automation and dayparting
- F6Inventory management and profit/loss reporting
- F7Chrome Extension for Amazon, Walmart and TikTok Shop
- F8Freedom Ticket Amazon FBA training
Helium 10 pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Free | $0 | — | sign up for free; limited Chrome Extension access (pricing FAQ); not shown as a plan card |
| Platinum | $129 | $99 | for $0-$100K yearly sales; product and keyword research, basic performance tracking, limited profit reporting, Freedom Ticket / Ads / TikTok Shop training; 1 additional user; full Chrome Extension; annual billing saves $360/year |
| Diamond | $359 | $279 | for $100K-$10M yearly sales; Helium AI agent, Helium 10 MCP free up to 1,000 calls, AI Listing Builder, Helium 10 Ads (rules-based automation, dayparting; 2% management fee on managed PPC spend), inventory management, P&L reporting, managed refund service, long-term keyword trends; up to 5 additional users; annual billing saves $960/year |
| Enterprise | — | $1499 | starting price $1499/month billed annually; for $10M+ yearly sales; dedicated CSM, ad spend plans $25K-$1M monthly, 10+ users and 15+ seller accounts, up to 5,000 ASINs, global market intelligence |
Free plan: yes. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Helium 10 interface
Helium 10 FAQ
- How much does Helium 10 cost?
- Paid plans start at $129/mo, with a discount for yearly billing. Prices checked on 6 Oct 2026.
- Does Helium 10 have a free plan?
- Yes, Helium 10 has a free plan.
- What are the alternatives to Helium 10?
- Tools that cover the same jobs include Jungle Scout, SmartScout, SellerApp, AMZScout.