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    Amazon SEO tools

    Tools for sellers who rank on Amazon rather than Google: keyword research on Amazon's own search, listing optimisation, product rank tracking and competitor sales estimates.

    Price
    1. Helium 10

      Seller software for Amazon, Walmart and TikTok Shop: product and keyword research, listing building, ads automation, profit and inventory tools.

      Amazon SEOKeyword researchfrom $129/mo
      Score
      3.9
      Searches / mo135K−18.5%
      Organic (US)
      80.9K7.9K kw
      ReviewsTP —G2 —
    2. Jungle Scout

      Amazon data platform: Catalyst for sellers (product, keyword and supplier research, rank tracking) and Cobalt for brands (category and market-share analytics).

      Amazon SEOKeyword researchfrom $49/mo
      Score
      3.7
      Searches / mo49.5K−23.8%
      Organic (US)
      55.9K11K kw
      ReviewsTP —G2 —
    3. SmartScout

      Amazon market intelligence: brand, seller, 40,000+ subcategory and product data, keyword research, ad spy, Chrome extension and ChatGPT visibility tracking.

      Amazon SEOKeyword researchfrom $49/mo
      Score
      3.7
      Searches / mo12.1K+49.5%
      Organic (US)
      27.4K5.9K kw
      ReviewsTP —G2 —
    4. SellerApp

      Amazon seller platform: PPC automation, product and keyword research, keyword tracking, listing quality and profit dashboards, plus agency plans.

      Amazon SEOKeyword researchfrom $99/mo
      Score
      3.6
      Searches / mo2.9K−33.3%
      Organic (US)
      57.5K13.8K kw
      ReviewsTP —G2 —
    5. AMZScout

      Amazon product and keyword research bundle: a Chrome/Edge extension with product scores and an AI chatbot, a product database, keyword and rank tools.

      Amazon SEOKeyword researchfrom $59.99/mo
      Score
      3.4
      Searches / mo4.4K−49.4%
      Organic (US)
      79.8K18.1K kw
      ReviewsTP —G2 —
    6. Intellifox

      Amazon listing optimization with AI keyword extraction from competitors, plus ads optimization, sales and profit dashboard, image editor and review requests.

      Amazon SEOfrom $59/mo
      Score
      3.1
      Searches / mo70−54.3%
      Organic (US)
      749 kw
      ReviewsTP —G2 —
    7. ZonGuru

      Helix: Amazon listing engineering that scores listings for A9 and Amazon's AI shopping assistant, rewrites them, publishes via Seller Central and monitors them.

      Amazon SEOfrom $149/mo
      Score
      3.0
      Searches / mo1.6K−37.5%
      Organic (US)
      5K2.1K kw
      ReviewsTP —G2 —
    8. DataHawk

      Marketplace analytics platform that unifies Amazon, Walmart and other marketplace data into dashboards, daily alerts and AI-guided insights.

      Amazon SEOAnalytics & data
      Score
      2.9
      Searches / mo880−31.1%
      Organic (US)
      476154 kw
      ReviewsTP —G2 —
    9. Data Dive

      Amazon niche validation, keyword research, AI listing builder, Rank Radar rank tracking and PPC campaign builder, driven by a Chrome extension.

      Amazon SEOKeyword researchfrom $39/mo
      Score
      2.7
      Searches / mo30−50.0%
      Organic (US)
      1.3K145 kw
      ReviewsTP —G2 —
    Buyer's guide

    How to choose amazon seo tools

    Amazon SEO tools are for sellers who need to rank in Amazon's own search, not Google's. They estimate what shoppers type into Amazon, how much products sell, where a listing ranks for each keyword, and how to write a listing that both the A9 search engine and Amazon's AI shopping assistant will surface. Prices in this category are higher than for most SEO tools, because they are sold against sales revenue.

    All-in-one seller suites

    Helium 10 covers product and keyword research, listing building, rank tracking and ads, with a limited free account and Platinum at $129 a month ($99 on annual billing). Jungle Scout starts at $49 a month ($29 on annual) for 1 seat and 50 tracked products. SellerApp leans on ad automation and has a free plan. AMZScout is the odd one on pricing: it sells its bundle by term rather than by subscription, $59.99 for one month, $169.99 for three or $399.99 for a year.

    Research and market data

    SmartScout maps brands, sellers and subcategories, from $49 a month ($29 on yearly billing). Data Dive, from $39, is built around niche validation and rank tracking. DataHawk sells marketplace analytics for brands by quote.

    Listing optimisation

    ZonGuru now sells one product, Helix, which scores, rewrites and monitors listings for the US and UK stores, from $149 a month for up to 15 managed listings. Intellifox extracts keywords from competitors' listings and optimises ads, from $59 a month for one account ($29 on annual), with a 7-day trial.

    How to choose

    1. Your stage. Product research matters before launch. Rank tracking and listing work matter after. Few sellers need every module at once.
    2. Marketplaces. Check that the tool covers every Amazon store you sell in, and Walmart or TikTok Shop if you sell there too.
    3. Annual discounts. Yearly billing takes up to half off the monthly price here, so test a month first and then commit.
    4. Sales estimates. Sales figures are modelled, not reported by Amazon, so compare two tools on a product whose real sales you know before trusting either.
    The TopSEOTools brief

    New amazon tools and SEO news, once a week at most

    Google and AI-search news, new tools in the index and one practical SEO tip, in one short email.

    The TopSEOTools brief

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