Moz Local review: our take
Moz Local keeps a business's listing data in sync across directories, search engines and data aggregators, and pulls its reviews into one dashboard. Pricing is per location. Lite is $20 a month, $199 billed yearly, with a Local Grid heatmap, 90+ listing directories and review monitoring; Preferred at $30 adds review replies, sentiment and competitor analysis, and Elite at $40 includes Listings AI and posting to Instagram, LinkedIn and TikTok.
The hard limit is geography. Listing management covers only the US, the UK and Canada, and keyword research or audits belong to Moz Pro, a separate product. A business that cares more about map-pack positions than listings can price Local Falcon instead, from $24.99 a month on credits.
What Moz Local does
Moz Local syncs a business's listing data to directories, search engines and data aggregators and shows which listings are missing fields or need action. It collects reviews from several sites into one dashboard for monitoring and responding, tracks local pack rankings with a Local Grid heatmap, and on higher plans schedules social posts and benchmarks competitors.
Who Moz Local is for
Best for
- local businesses in the US, UK or Canada keeping listings consistent
- agencies and multi-location brands managing reviews per location
Not for
- businesses outside the US, UK and Canada: listing management covers only those three countries
- organic SEO beyond local search (keyword research, audits): that is Moz Pro
Moz Local features
- F1Listing management and auto-sync
- F2Local Grid
- F3Review monitoring and responding
- F4Review Sentiment Analysis
- F5Data Health analytics
- F6Social posting and analytics
- F7Competitor Analysis
- F8Listings AI and Reviews AI add-ons
Moz Local pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Lite | $20 | $16 | per location; $199 billed yearly; Local Grid, 90+ listing directories, review monitoring, Data Health analytics; Listings AI add-on $14/mo |
| Preferred | $30 | $24 | per location; $299 billed yearly; adds review responding, sentiment analysis, social posting to Google & Facebook, competitor analysis, agency permissions; Reviews AI add-on $10/mo |
| Elite | $40 | $33 | per location; $399 billed yearly; Listings AI included, posting to Instagram/LinkedIn/TikTok, Facebook ad boosting, reporting suite |
| Enterprise | — | — | custom; for 50+ locations, dedicated account manager |
Free plan: no. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Moz Local interface
Moz Local FAQ
- How much does Moz Local cost?
- Paid plans start at $20/mo, with a discount for yearly billing. Prices checked on 2 Oct 2026.
- Does Moz Local have a free plan?
- No, Moz Local has no free plan.
- What are the alternatives to Moz Local?
- Tools that cover the same jobs include Localo, BrightLocal, Yext, Local Falcon.