OtterlyAI review: our take
OtterlyAI runs a fixed set of search prompts every day through ChatGPT, Google AI Overviews, Perplexity and Copilot, and reports where a brand is mentioned, how it places against competitors and which URLs get cited. Lite costs $29 a month, $25 billed yearly, for 15 prompts with unlimited team members, which makes it a cheap way to start measuring.
Fifteen prompts is a sample, and the next step is a jump to $189 for 100 prompts plus API and MCP access. Claude, Gemini and Google AI Mode are paid add-ons. Wellows also starts at $29 but counts 1,800 AI answers a month across 5 engines, about 12 prompts daily on all of them, with unlimited prompts and seats.
What OtterlyAI does
OtterlyAI runs a set of search prompts daily against AI search engines and reports where a brand is mentioned, its position against competitors and which domains and URLs are cited. It also audits pages for AI crawlability and citation potential, suggests GEO optimisations and includes a prompt research tool. Claude, Gemini and Google AI Mode tracking are paid add-ons.
Who OtterlyAI is for
Best for
- marketers starting to measure brand visibility in AI answers on a small budget
- agencies tracking several clients in separate workspaces
- teams that want AI visibility data through an API or MCP
Not for
- tracking Claude, Gemini or Google AI Mode without extra cost: they are paid add-ons
- traditional Google keyword rank tracking
OtterlyAI features
- F1AI Search Analytics
- F2AI Prompt Research
- F3Brand Visibility Index
- F4Link Citations Analysis
- F5Generative Engine Optimization Audit
- F6Content Audit
- F7Agent Analytics
- F8ChatGPT Ads Tracking
OtterlyAI pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Lite | $29 | $25 | 15 search prompts, 4 AI engines (ChatGPT, Google AI Overviews, Perplexity, Copilot), daily tracking, unlimited team members, 1 workspace, 1,000 GEO audits/month |
| Standard | $189 | $160 | 100 search prompts, unlimited workspaces, API and MCP access (2,000 requests/month each), Agent Analytics, Looker Studio connector, 5,000 GEO URL audits/month |
| Premium | $489 | $422 | 400 search prompts, 10,000 GEO URL audits/month, 5,000 API and MCP requests/month, personal onboarding |
| Enterprise | — | — | custom; from 1,000 search prompts, SSO, dedicated customer success manager |
Free plan: no. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
OtterlyAI interface
OtterlyAI FAQ
- How much does OtterlyAI cost?
- Paid plans start at $29/mo, with a discount for yearly billing. Prices checked on 2 Oct 2026.
- Does OtterlyAI have a free plan?
- No, OtterlyAI has no free plan.
- What are the alternatives to OtterlyAI?
- Tools that cover the same jobs include Wellows (formerly KIVA), Writesonic, Sintra AI, SEO.AI.