Outranking review: our take
Outranking is a content editor that works one target keyword at a time. It builds a brief from the search results, writes an AI first draft and scores the document, and the higher plans optimize it and add internal links automatically. Its own FAQ is candid that most features run on OpenAI's GPT-4 and that it does no keyword suggestion, so the topic list has to come from elsewhere.
Plans are sized in documents: Starter covers 4 SEO documents a month (5 on yearly billing), SEO Writer 15 with 2 users, SEO Wizard 30 with 3. Each document is a considered spend here. Writecream sits at the opposite end, with a free plan and unlimited words for $29 a month.
What Outranking does
Outranking is a content optimization platform that builds content briefs from search results, generates AI first drafts and scores and optimizes documents for a target keyword. Higher plans add automatic optimization and automatic internal linking, and the site describes strategy tools for clustering, content inventory and keyword prioritization. Its FAQ says it uses OpenAI's GPT-4 for most features and is not a keyword suggestion tool.
Who Outranking is for
Best for
- content teams writing SEO articles against a target keyword
- agencies optimizing content across several sites (Enterprise)
Not for
- keyword research: the FAQ says it is not a keyword suggestion tool
- users who want a free plan
Outranking features
- F1SEO content editor
- F2Content briefs
- F3AI first drafts
- F4AI-assisted and automatic optimization
- F5Automatic internal linking
- F6Strategist
- clustering, content inventory, keyword prioritization
- F7Integrations
Outranking pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Starter | $1500 | $1125 | 4 SEO documents (5 on yearly), AI-assisted optimization, content briefs, AI first drafts, integrations |
| SEO Writer | $3000 | $2250 | 15 SEO documents, automatic optimization, automatic internal linking, 2 users, 8-12 AI drafts |
| SEO Wizard | $5000 | $3750 | 30 SEO documents, automatic optimization, automatic internal linking, 3 users, 16-24 AI drafts |
| Enterprise | — | — | custom package, account manager, training, invoicing |
Free plan: no. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Outranking interface
Outranking FAQ
- Does Outranking have a free plan?
- No, Outranking has no free plan.
- What are the alternatives to Outranking?
- Tools that cover the same jobs include Yahini, Jasper, Surfer (Positive Surfer), Writecream.