Moz Pro review: our take
Moz Pro comes from the company behind Domain Authority, and that metric still anchors its keyword, link and crawl data. The recent plans lean into AI search, with AI Overviews by keyword, visibility dashboards and prompt tracking across GPT, Gemini, AI Mode and Perplexity. Standard costs $99 a month, $79 billed yearly, for one user, 3 sites, 300 tracked keywords and 150 tracked prompts.
Three hundred keywords is a tight allowance at that price, and a second seat waits on Medium at $179. A buyer whose main need is rankings gets more from Ranktracker, which follows 500 keywords daily for $39 with unlimited projects and users. What Moz keeps over it is its own link index and the prompt dashboards.
What Moz Pro does
Moz Pro combines keyword research (Keyword Explorer), backlink analysis (Link Explorer), rank tracking, site crawling and competitive research, using Moz's own metrics such as Domain Authority. Current plans add AI search features: AI Overviews by keyword, AI visibility dashboards and prompt tracking across GPT, Gemini, Google AI Mode and Perplexity, plus AI content briefs. Moz also sells Moz Local, STAT (enterprise SERP tracking) and the Moz API.
Who Moz Pro is for
Best for
- Small businesses and in-house marketers
- SEO professionals needing link and keyword data
- Agencies tracking several sites
Not for
- Users needing many tracked sites on the cheapest plans (Standard covers 3)
Moz Pro features
- F1Keyword Explorer
- F2Link Explorer backlink data
- F3Rank tracking
- F4Site crawl and audit
- F5Competitive research
- F6Domain Authority metric
- F7AI visibility dashboards and prompt tracking
- F8MozBar browser extension
Moz Pro pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Free Moz Community account | $0 | $0 | limited access to MozBar, Keyword Explorer and Link Explorer |
| Starter | $49 | — | entry-level plan for individuals managing a single website |
| Standard | $99 | $79 | 1 user, 3 tracked sites, 300 tracked keywords, 400K pages crawled/mo, 150 tracked AI prompts, 2 AI content briefs/mo |
| Medium | $179 | $143 | 2 users, 10 tracked sites, 1,500 tracked keywords, 2M pages crawled/mo, 300 tracked prompts, 10 AI content briefs/mo |
| Large | $299 | $239 | 3 users, 25 tracked sites, 3,000 tracked keywords, 5M pages crawled/mo, 600 tracked prompts, 50 AI content briefs/mo |
Free plan: yes. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Moz Pro interface
Moz Pro FAQ
- How much does Moz Pro cost?
- Paid plans start at $49/mo, with a discount for yearly billing. Prices checked on 1 Oct 2026.
- Does Moz Pro have a free plan?
- Yes, Moz Pro has a free plan.
- What are the alternatives to Moz Pro?
- Tools that cover the same jobs include Semrush, Ahrefs, SE Ranking, Mangools.