Serpstat review: our take
Serpstat is the lower-cost full suite: keyword research for Google in 230 countries, competitor analysis of organic and paid search, backlinks, daily rank tracking, a site audit and keyword clustering. Individual at $69 a month, $50 billed yearly, covers 5 projects, 100 searches a day and 10,000 position checks. That is a long list for the money, with one exclusion that matters to anyone automating: no API.
Team at $129 opens the API and MCP, with 3 users and unlimited projects. There is no free plan, and the 7-day trial asks for a card. Against Semrush, whose SEO plan is $139 for 5 websites and 500 tracked keywords, Serpstat's Team plan costs less and includes the API that Semrush keeps for Advanced at $549.
What Serpstat does
Serpstat provides keyword research with difficulty, volume and CPC for Google in 230 countries, plus competitor analysis of organic and paid search, backlink analysis and website traffic estimates. It includes a rank tracker with daily desktop and mobile updates, a site audit with prioritized issues, keyword clustering, and an API. An LLM Brand Monitor tracks how ChatGPT, Claude, Gemini and other AI models describe a brand.
Who Serpstat is for
Best for
- freelance SEOs and small agencies wanting a lower-cost all-in-one suite
- teams needing SEO data via API
Not for
- users wanting a free plan: only a 7-day trial that requires a card
- single users needing API access: API starts on the Team plan
Serpstat features
- F1Keyword Research
- F2Competitor Analysis (SEO and PPC)
- F3Backlink Analysis
- F4Rank Tracker
- F5Site Audit
- F6Keyword Clustering
- F7LLM Brand Monitor
- F8API and MCP integration
Serpstat pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Individual | $69 | $50 | 5 projects, 100 searches/day, 10,000 position checks, 30,000 pages to audit, 50,000 export rows, 1 user, no API |
| Team | $129 | $100 | unlimited projects, 500 searches/day, 50,000 position checks, 150,000 audit pages, API and MCP, 3 users |
| Team x2 | $209 | $169 | unlimited projects, 1,000 searches/day, 100,000 position checks, 300,000 audit pages, 6 users |
| Agency | $499 | $410 | 5,000 searches/day, 500,000 position checks, 1.5M audit pages, white-label reports, 30 users |
Free plan: no. Free trial: 7 days. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Serpstat interface
Serpstat FAQ
- How much does Serpstat cost?
- Paid plans start at $69/mo, with a discount for yearly billing. Prices checked on 1 Oct 2026.
- Does Serpstat have a free plan?
- No, Serpstat has no free plan, but it offers a 7-day free trial.
- What are the alternatives to Serpstat?
- Tools that cover the same jobs include SE Ranking, Semrush, Mangools, SpyFu.