AG · category

SEO tools for agencies

Tools priced and built for agencies running many clients: client workspaces, per-client limits, team seats, agency plans and the reporting that goes out every month. White-label reporting has its own category.

Price

Sort

SE Ranking
All-in-one SEO platform: rank tracking, keyword and competitor research, backlinks, site audit, AI search tracking and agency reporting.

Rank trackingCompetitor research

Score
4.4

Searches / mo60.5K−24.2%

Organic (US)
324K25.4K kw

ReviewsTP 3.9 (522)G2 4.8 (1,324)
Localo
Local SEO tool for Google Business Profiles: map rank tracking, AI post publishing, review management, citations and client reports.

Local SEOAgency & white-label reportingfrom $49/mo

Score
4.3

Searches / mo1.83M−12.5%

Organic (US)
25.9K3.5K kw

ReviewsTP —G2 4.9 (113)
Rank Math
WordPress SEO plugin: on-page analysis, schema markup, sitemaps, redirects, Search Console stats and rank tracking.

WordPress pluginsSite audit & technical

Score
4.2

Searches / mo27.1K−23.1%

Organic (US)
118K16.6K kw

ReviewsTP 4.2 (246)G2 4.8 (109)
Wellows (formerly KIVA)
AI search visibility platform tracking brand citations in ChatGPT, Gemini, Perplexity and Google AI, with content drafting.

AI SEO toolsAgency & white-label reportingfrom $29/mo

Score
4.2

Searches / mo18.1K0.0%

Organic (US)
3.9K1.6K kw

ReviewsTP 4.6 (635)G2 —
AgencyAnalytics
Client reporting platform for marketing agencies: white-labeled dashboards and automated reports from 85+ marketing integrations.

Agency & white-label reportingAnalytics & datafrom $25/mo

Score
4.2

Searches / mo14.8K−18.2%

Organic (US)
40.5K16.6K kw

ReviewsTP 4.0 (15)G2 4.7 (314)
Serpstat
All-in-one SEO platform: keyword research, competitor and backlink analysis, rank tracking, site audit, clustering and an SEO API.

Keyword researchCompetitor researchfrom $69/mo

Score
4.0

Searches / mo8.1K−34.1%

Organic (US)
22.5K7.6K kw

ReviewsTP 3.1 (12)G2 4.6 (461)
Sitechecker
SEO platform for agencies: site crawler and monitoring, rank tracker, GSC/GA4 dashboards, AI visibility tracking and white-label reports.

Site audit & technicalAgency & white-label reportingfrom $99/mo

Score
3.9

Searches / mo6.6K−49.0%

Organic (US)
159K15K kw

ReviewsTP 4.3 (56)G2 4.6 (106)
RankWatch
Rank tracker with local/city tracking, competitor analysis, site audits, backlink monitoring and white-label reports for agencies.

Rank trackingAgency & white-label reportingfrom $29/mo

Score
3.9

Searches / mo1.6K+137.9%

Organic (US)
91.7K10.1K kw

ReviewsTP —G2 4.2 (31)
Search Atlas
All-in-one SEO platform with the OTTO agent that applies technical and on-page fixes, plus content, local, ads and AI visibility.

AI SEO toolsSite audit & technicalfrom $99/mo

Score
3.8

Searches / mo12.1K−41.2%

Organic (US)
43.6K9.1K kw

ReviewsTP —G2 —
Profound
AI search visibility platform that tracks how brands appear in ChatGPT, Gemini, AI Overviews and other answer engines.

AI visibility trackingAI SEO toolsCustom pricing

Score
3.7

Searches / mo12.1K+58.5%

Organic (US)
42.5K1.1K kw

ReviewsTP —G2 —
Local Dominator
Local SEO platform: Google Maps geo-grid rank tracking, AI visibility tracking, GBP management, citations, reviews and white-label reports.

Local SEORank trackingfrom $39/mo

Score
3.7

Searches / mo3.6K−24.1%

Organic (US)
2.8K762 kw

ReviewsTP 4.7 (145)G2 —
WebCEO
SEO platform for agencies with 24 tools: rank tracking, site audit, backlinks, white-label reports, lead-gen widget and task manager.

Agency & white-label reportingSite audit & technicalfrom $99/mo

Score
3.7

Searches / mo1.3K−31.1%

Organic (US)
7.6K1.9K kw

ReviewsTP 4.3 (9)G2 4.7 (146)
Linkody
Backlink monitoring tool: tracks gained and lost links, link metrics, competitor link gaps and builds disavow files.

Backlinks & outreachCompetitor research

Score
3.7

Searches / mo590−28.9%

Organic (US)
7.1K1.8K kw

ReviewsTP 4.7 (145)G2 —
Zutrix
SEO platform built around a rank tracker, plus keyword research, backlink monitoring, site audit, AI visibility and white-label reports.

Rank trackingAgency & white-label reportingfrom $19/mo

Score
3.6

Searches / mo5.4K−75.7%

Organic (US)
585644 kw

ReviewsTP 4.4 (111)G2 —
Whatagraph
Marketing reporting platform that pulls cross-channel data into one hub for white-label client reports, dashboards and AI tools via MCP.

Agency & white-label reportingAnalytics & dataCustom pricing

Score
3.6

Searches / mo4.4K−28.9%

Organic (US)
37.6K5.8K kw

ReviewsTP 3.8 (15)G2 —
WooRank
Website review and SEO audit tool with keyword tracking, site crawl, Core Web Vitals checks, white-label PDF reports and a lead-gen widget.

Site audit & technicalAgency & white-label reportingfrom $19.99/mo

Score
3.6

Searches / mo3.6K−37.9%

Organic (US)
11.7K4.1K kw

ReviewsTP 3.2 (1)G2 —
SellerApp
Amazon seller platform: PPC automation, product and keyword research, keyword tracking, listing quality and profit dashboards, plus agency plans.

Amazon SEOKeyword researchfrom $99/mo

Score
3.6

Searches / mo2.9K−33.3%

Organic (US)
57.5K13.8K kw

ReviewsTP —G2 —
Advanced Web Ranking (AWR)
Rank tracker for Google and 4,000+ search engines, with AI search visibility tracking, SEO reporting and forecasting.

Rank trackingAgency & white-label reportingfrom $139/mo

Score
3.6

Searches / mo2.4K−26.6%

Organic (US)
15K1.6K kw

ReviewsTP 3.2 (1)G2 4.3 (21)
SiteGuru
SEO audit tool that turns technical, on-page and content checks plus Search Console data into a prioritised to-do list.

Site audit & technicalAgency & white-label reportingfrom $49/mo

Score
3.6

Searches / mo1.9K−15.8%

Organic (US)
2.5K1.4K kw

ReviewsTP 4.0 (3)G2 4.7 (3,933)
RightBlogger
AI blog automation: finds keywords, writes SEO articles, publishes to your CMS, shares to social, and maintains older posts.

Content optimizationAI SEO toolsfrom $59/mo

Score
3.6

Searches / mo1K−38.7%

Organic (US)
10K3.9K kw

ReviewsTP 4.7 (33)G2 —
Clicks.so
Low-cost all-in-one SEO tool: keyword research, site audits, rank tracking, backlink reports and AI chat visibility scoring.

Keyword researchSite audit & technicalfrom $25/mo

Score
3.6

Searches / mo—no trend

Organic (US)
925847 kw

ReviewsTP 4.8 (1,110)G2 —
DashThis
Automated marketing reporting tool that pulls 30+ platforms (GA4, Search Console, ads, social, SEO tools) into white-labeled client dashboards.

SEO reportingFor agenciesfrom $54/mo

Score
3.5

Searches / mo2.9K−46.6%

Organic (US)
48.5K8.2K kw

ReviewsTP —G2 —
Synup
Local marketing platform priced per location: listings, reviews, social, geo-grid rank tracking and AI visibility, run by an AI agent (Sydekick).

Local SEORank trackingfrom $49/mo

Score
3.5

Searches / mo2.4K−26.0%

Organic (US)
3.4K2.8K kw

ReviewsTP —G2 —
SurgeGraph
AI search visibility platform for agencies: tracks citations in ChatGPT, Perplexity and Google AI, plus AI content and reports.

AI SEO toolsContent optimization

Score
3.5

Searches / mo1.3K−67.7%

Organic (US)
183K8.8K kw

ReviewsTP 4.6 (41)G2 4.9 (30)
Raven Tools
SEO and marketing reporting platform with white-label client reports, site auditor, rank tracker and Majestic-based backlink data.

Agency & white-label reportingSite audit & technicalfrom $49/mo

Score
3.5

Searches / mo880−36.2%

Organic (US)
11.4K1.6K kw

ReviewsTP 3.2 (1)G2 4.2 (152)
Scrunch
AI search visibility platform: tracks how ChatGPT, Perplexity, Google AI Overviews and others mention and cite a brand.

AI visibility trackingEnterprise platformsfrom $250/mo

Score
3.4

Searches / mo3.6K+6.4%

Organic (US)
2.9K130 kw

ReviewsTP —G2 —
SEOmonitor
Rank tracking and AI search tracking platform for agencies, with keyword research, forecasting, content audit and an AI writer.

Rank trackingAI SEO toolsfrom $116/mo

Score
3.4

Searches / mo1.9K+16.1%

Organic (US)
1.9K591 kw

ReviewsTP 3.2 (1)G2 —
SEOmator
SEO audit and rank tracking platform with a 251-check site crawler, keyword research, backlinks and white-label PDF reports.

Site audit & technicalAgency & white-label reportingfrom $49/mo

Score
3.4

Searches / mo1.9K−25.0%

Organic (US)
17.2K8.3K kw

ReviewsTP 3.3 (1)G2 3.6 (20)
Goodie
AEO platform that tracks brand mentions, citations and sentiment in AI answers daily, then writes and fixes content and attributes AI traffic to revenue.

AI visibility trackingAnswer engine optimizationfrom $399/mo

Score
3.4

Searches / mo1.6K−6.3%

Organic (US)
57.9K236 kw

ReviewsTP —G2 —
LLMrefs
Keyword-based AI search tracker: turns your SEO keywords into prompts and reports brand share of voice, position and citations across 10+ AI engines.

AI visibility trackingFor agenciesfrom $79/mo

Score
3.4

Searches / mo1.3K−29.3%

Organic (US)
9.2K3.1K kw

ReviewsTP —G2 —
Serpfox
Rank tracker for Google, Bing and Yandex that also checks whether ChatGPT, Claude, Perplexity and Gemini mention your brand.

Rank trackingAgency & white-label reportingfrom $12/mo

Score
3.4

Searches / mo720−41.8%

Organic (US)
6818 kw

ReviewsTP —G2 —
SEOptimer
SEO and AI visibility audit tool with white-label PDF reports and an embeddable lead-generation audit widget.

Site audit & technicalAgency & white-label reportingfrom $29/mo

Score
3.3

Searches / mo22.2K−13.4%

Organic (US)
—

ReviewsTP 2.3 (12)G2 —
Rankscale
Credit-based AI visibility tracker for 17+ AI engines (ChatGPT, Perplexity, Claude, Gemini, AI Overviews and more) with page audits and agency plans.

AI visibility trackingAnswer engine optimization

Score
3.3

Searches / mo2.9K+21.3%

Organic (US)
747165 kw

ReviewsTP —G2 —
Swydo
Client reporting and KPI monitoring tool for agencies, priced per connected data source with unlimited clients, users and reports.

SEO reportingFor agenciesfrom $69/mo

Score
3.3

Searches / mo2.9K−28.7%

Organic (US)
5.9K1.8K kw

ReviewsTP —G2 —
Nightwatch
Rank tracker for Google, Bing, YouTube and Maps that also tracks brand citations in ChatGPT, Claude, Gemini, Perplexity and AI Overviews.

Rank trackingAI visibility tracking

Score
3.3

Searches / mo880−85.7%

Organic (US)
13.6K1.5K kw

ReviewsTP —G2 —
TrueRanker
Daily Google rank tracker with backlink monitoring, site audits and tracking of brand citations in ChatGPT, Claude and other AI engines.

AI visibility trackingRank trackingfrom $14.99/mo

Score
3.3

Searches / mo590−52.7%

Organic (US)
1.6K350 kw

ReviewsTP 4.0 (3)G2 4.7 (15)
CanIRank
SEO software for small businesses that turns keyword, competitor and link data into a prioritised list of SEO tasks.

Keyword researchCompetitor researchfrom $49/mo

Score
3.3

Searches / mo140−62.2%

Organic (US)
594152 kw

ReviewsTP 3.2 (1)G2 4.7 (11)
AIclicks
AI search visibility tracker that monitors prompts daily across up to 10+ AI platforms and turns citation gaps into content and outreach actions.

AI visibility trackingAnswer engine optimizationfrom $59/mo

Score
3.2

Searches / mo880−16.2%

Organic (US)
2.5K546 kw

ReviewsTP —G2 —
Alli AI
Deploys on-page SEO changes and pre-rendered pages for AI crawlers across many sites via a code snippet or WordPress plugin.

AI SEO toolsSite audit & technicalfrom $299/mo

Score
3.1

Searches / mo1.6K−36.0%

Organic (US)
3.3K2.6K kw

ReviewsTP 3.3 (4)G2 —
SEO Gets
Analytics dashboard for Google Search Console and GA4 data, with content decay, cannibalization, striking-distance and SEO testing reports.

Analytics & dataAgency & white-label reportingfrom $59/mo

Score
3.1

Searches / mo1.3K+32.1%

Organic (US)
1.6K285 kw

ReviewsTP —G2 —
JetOctopus
Cloud technical SEO platform for large sites combining a JS crawler, server log analyzer, GSC and GA4 data.

Site audit & technicalEnterprise platformsfrom $459/mo

Score
3.1

Searches / mo590−18.2%

Organic (US)
328334 kw

ReviewsTP 3.8 (2)G2 4.4 (15)
SEOwl
SEO monitoring platform that tracks keyword rankings, checks backlinks daily, watches on-page changes and sends white-label reports.

Rank trackingBacklinks & outreachfrom $25/mo

Score
3.1

Searches / mo320−6.3%

Organic (US)
2.1K450 kw

ReviewsTP —G2 2.8 (2)
Ryte
Website user experience platform: technical SEO crawling, keyword monitoring, performance, accessibility and compliance checks.

Site audit & technicalEnterprise platformsCustom pricing

Score
3.1

Searches / mo50−58.8%

Organic (US)
2.4K1.1K kw

ReviewsTP 4.0 (107)G2 4.7 (65)
SEOcrawl AI
SEO and GEO platform built on Search Console and GA4 data: dashboards, rank tracking, site crawler, reporting and AI visibility tracking.

Analytics & dataAgency & white-label reporting

Score
3.1

Searches / mo30no trend

Organic (US)
2.5K1.1K kw

ReviewsTP 2.9 (2)G2 4.9 (19)
Pitchbox
Link building and digital PR outreach platform: publisher prospecting, contact finding, AI-personalized email sequences, CRM and link monitoring.

Link building & outreachFor agenciesfrom $300/mo

Score
3.0

Searches / mo1.6K−23.5%

Organic (US)
264207 kw

ReviewsTP —G2 —
Gauge
AI visibility and GEO platform that tracks 600 prompts daily across six AI platforms and writes and publishes articles to close the gaps.

AI visibility trackingGenerative engine optimizationfrom $599/mo

Score
3.0

Searches / mo480+40.9%

Organic (US)
232141 kw

ReviewsTP —G2 —
SerpWatch
Rank tracker with up to hourly checks, SERP feature history, rule-based alerts, GA revenue estimates and white-label client portals.

Rank trackingAgency & white-label reportingfrom $49/mo

Score
3.0

Searches / mo210−38.0%

Organic (US)
3.7K1.9K kw

ReviewsTP 3.4 (4)G2 3.8 (16)
Promptmonitor
Tracks how often ChatGPT, Claude, Gemini, Perplexity and Google AI answers mention your brand, and which sources they cite.

AI visibility trackingGenerative engine optimizationfrom $29/mo

Score
2.9

Searches / mo590−41.8%

Organic (US)
2746 kw

ReviewsTP —G2 —
Knowatoa
AI search visibility monitor that tracks questions across seven AI services and uses AI agents to research gaps and draft content.

AI visibility trackingAnswer engine optimizationfrom $59/mo

Score
2.9

Searches / mo260−53.6%

Organic (US)
3733 kw

ReviewsTP —G2 —
Reportz
White-label KPI dashboard tool for SEO and marketing agencies, priced per dashboard, with GA4, Search Console, Ahrefs, Semrush and rank-tracker integrations.

SEO reportingAgency & white-label reporting

Score
2.9

Searches / mo210−46.2%

Organic (US)
487393 kw

ReviewsTP —G2 —
SearchEye
AI visibility platform that tracks how AI answers mention a brand and buys placements on publications those answers cite.

AI SEO toolsBacklinks & outreachfrom $99/mo

Score
2.7

Searches / mo210+6.2%

Organic (US)
651365 kw

ReviewsTP 1.4 (41)G2 4.3 (11)

Buyer's guide

How to choose seo tools for agencies

An agency's SEO stack has to do three things a single site's does not: keep many clients apart, scale its limits with the client list, and produce something a client will read every month. The tools here are built or priced for that, with client workspaces, agency plans, per-client limits or team seats. White-label client reporting has its own pages for white-label tools and SEO reporting.

Where agency pricing differs

Agency plans are counted in units a single-site plan never mentions:

Per client or workspace. AgencyAnalytics prices per client managed. Gauge charges $300 a month for each active client in its Agency Mode.
Per project and seat. Suites such as Semrush and SE Ranking raise projects, tracked keywords and users together, so the plan follows the size of the client list.
Per brand in AI tracking. AI visibility tools sell agency tiers by brand workspace. Scrunch's Agency Core is $500 a month for 3 brand workspaces and 3 pitch workspaces.

A typical agency stack

Most agencies combine one suite for research and audits, a rank tracker sized for many keywords and locations, a reporting tool, and now an AI visibility tracker that can hold several brands. Each tool page lists the vendor's own plan limits, so the per-client cost can be worked out before signing.

What to check

Client separation. Workspaces with their own users and permissions, so a client login sees only its own data.
Cost at your size. Price the plan for the number of clients you will have in a year, not the number you have today.
Annual commitments. Several agency tiers bill yearly or quarterly only.
Exports and API. If you report in your own tool, check that the data can leave the platform.

The TopSEOTools brief

New agencies tools and SEO news, once a week at most

Google and AI-search news, new tools in the index and one practical SEO tip, in one short email.

Also in the index