SpyFu review: our take
SpyFu keeps the competitor file for Google Ads and organic search at once: the keywords a rival ranks for, the ones it bids on, and ad copy and ranking history going back more than ten years. That history is its edge, and PPC managers get more out of it than pure SEOs do.
Basic costs $39 a month, $29 billed yearly, for 10k rows per search and 5k keywords tracked weekly. Pro + AI is $59 for the first month and $119 after, with unlimited exports and 15k tracked keywords. There is no trial, only a 30-day money-back guarantee. Rank tracking here is weekly, so anyone who wants more frequent readings should add SpySERP, where $9 buys 5,000 keyword checks a month, and keep SpyFu for the research.
What SpyFu does
SpyFu shows the organic and paid keywords a competitor ranks for or bids on in Google, with ad copy history and organic ranking history going back 10+ years. It also offers keyword research, backlink searches, domain comparisons (Kombat), weekly rank tracking with GSC integration, white-label reports and an API. Newer additions include an AI-assisted site audit that can publish fixes, RivalFlow content gap suggestions and a ChatGPT integration.
Who SpyFu is for
Best for
- PPC managers researching competitors' Google Ads
- SEOs doing competitor keyword gap analysis
- Agencies needing white-label reports
Not for
- Anyone needing a free plan or free trial (30-day money-back guarantee instead)
SpyFu features
- F1PPC competitor research (keywords and ad history)
- F2SEO competitor research
- F3Keyword research
- F4Backlink searches
- F5Domain comparisons (Kombat)
- F6Rank tracking with GSC integration
- F7AI-powered site audit
- F8API and ChatGPT integration
SpyFu pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Basic | $39 | $29 | 10k row search results and exports; 5k weekly tracked keywords; 1 site tracking project; 50k audit pages/month; 1 user |
| Pro + AI | $119 | $89 | $59 first month then $119/month; unlimited results and exports; 15k tracked keywords; 10 projects; API credits $40; 1 user (+$30 each) |
| Team / Agency | $249 | $187 | Unlimited results; 50k tracked keywords; unlimited projects; 2M audit pages/month; 5 users |
Free plan: no. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
SpyFu interface
SpyFu FAQ
- How much does SpyFu cost?
- Paid plans start at $39/mo, with a discount for yearly billing. Prices checked on 1 Oct 2026.
- Does SpyFu have a free plan?
- No, SpyFu has no free plan.
- What are the alternatives to SpyFu?
- Tools that cover the same jobs include Semrush, Serpstat, SE Ranking, Ahrefs.