AppTweak review: our take
AppTweak belongs in this index with an asterisk. It optimises listings on the Apple App Store and Google Play and does nothing for a website in Google web search. For mobile marketers it estimates organic installs per keyword, tracks competitor metadata and featurings, and runs Apple Ads campaigns from the same account.
Essential costs $79 a month for 500 keywords, one seat and six months of history, or $949 billed annually. Grow at $249 triples the keywords and doubles the history but still allows a single seat, which a studio with several marketers will feel quickly. There is no free plan, only a 7-day trial. Anyone who came here for website rankings wants Serpstat instead, a web SEO platform at $69 with 10,000 position checks.
What AppTweak does
AppTweak tracks app keyword rankings and estimated organic installs per keyword on the Apple App Store and Google Play, and shows competitor metadata, featurings and creatives. It also includes an Apple Ads campaign manager, an app reviews manager, market intelligence and an AI visibility add-on that tracks where apps are mentioned in AI recommendations. It optimises app store listings, not websites.
Who AppTweak is for
Best for
- mobile app and game marketers
- ASO specialists and app marketing agencies
Not for
- website SEO: it covers app stores, not Google web search
- budget users: no free plan, paid plans start at $79/mo
AppTweak features
- F1ASO keyword tracking
- F2Organic Installs per Keyword
- F3Metadata Simulator
- F4Competitor monitoring and featuring history
- F5Apple Ads Campaign Manager
- F6App Reviews Manager
- F7AI Visibility for Apps and Games
- F8Reporting Studio and API
AppTweak pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Essential | $79 | — | 500 keywords, 1 seat, 6 months history; $949 billed annually |
| Grow | $249 | — | 1,500 keywords, 1 seat, 12 months history; $2,990 billed annually |
| Grow Plus | $499 | — | 3,000 keywords, 1 seat, 24 months history; $5,990 billed annually |
| Enterprise | — | — | custom keywords and seats, all-time history; contact for pricing |
Free plan: no. Free trial: 7 days. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
AppTweak interface
AppTweak FAQ
- How much does AppTweak cost?
- Paid plans start at $79/mo. Prices checked on 1 Oct 2026.
- Does AppTweak have a free plan?
- No, AppTweak has no free plan, but it offers a 7-day free trial.
- What are the alternatives to AppTweak?
- Tools that cover the same jobs include Semrush, Serpstat, Ubersuggest, KeySearch.