Bing Webmaster Tools review: our take
Bing Webmaster Tools is Microsoft's free console for a site's own Bing data: the queries that bring visitors, the alerts Bing sends and a backlink report. It costs nothing, but every report needs a sign-in and a verified site, so it cannot be pointed at a competitor.
The extras are the reason to open it. Keyword research comes with search volumes, Site Scan crawls a site on demand for technical faults, and new URLs can be pushed to Bing through an API or a WordPress plugin. All of it describes Bing only. A site owner who also wants a daily health score and competitor benchmarking can add diib, free for a scan or $30 a month for up to 30 websites.
What Bing Webmaster Tools does
Bing Webmaster Tools reports how a site performs in Bing search and what people search for to reach it, with alerts and messages per site. It includes backlink analysis, keyword research with search volumes, an SEO/GEO report and Site Scan, an on-demand crawler that checks for technical issues. URLs can be submitted through an API or a WordPress plugin.
Who Bing Webmaster Tools is for
Best for
- site owners who want their Bing search data and indexing control
- a free site audit and backlink view
- pushing new URLs to Bing for faster crawling
Not for
- Google search data: reports cover Bing only
- analysing sites you do not own, since reports need a verified site and sign-in
Bing Webmaster Tools features
- F1Dashboard and reporting tools
- F2Backlinks
- F3Keyword research
- F4SEO/GEO report
- F5Site Scan
- F6URL Submission API
- F7Bing URL Submission plugin for WordPress
- F8Webmaster API access
Bing Webmaster Tools pricing and plans (2026)
The vendor does not publish plan prices.
Free plan: yes. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Bing Webmaster Tools interface
Bing Webmaster Tools FAQ
- Is Bing Webmaster Tools free?
- Yes. Bing Webmaster Tools is free to use.
- What are the alternatives to Bing Webmaster Tools?
- Tools that cover the same jobs include Google Search Console, diib, Clicky, Supermetrics.