Supermetrics review: our take
Supermetrics moves data and collects none of its own. It pulls from Google Ads, GA4, Facebook Ads, Ahrefs, Google Business Profile, Bing Webmaster Tools and others, delivers to Looker Studio, Sheets, Excel, Power BI or a warehouse such as BigQuery, and lets ChatGPT, Claude or Copilot query the result.
The entry plan is narrow: from €49 a month, or €39 billed yearly, for one destination, three data sources and one user. An agency reporting SEO next to paid media will want the seven sources on Growth at €199. For SEO reporting alone, SEO Gets is the lighter route, with a free plan that reads Search Console for unlimited properties and a $59 Core plan that adds GA4.
What Supermetrics does
Supermetrics connects to marketing data sources such as Google Ads, GA4, Facebook Ads, Ahrefs, Google Business Profile and Bing Webmaster Tools, and delivers the data to reporting destinations like Looker Studio, Google Sheets, Excel and Power BI or to data warehouses like BigQuery and Snowflake. It also lets users query that data from ChatGPT, Claude or Microsoft Copilot, and via its own Supermetrics Studio.
Who Supermetrics is for
Best for
- marketing agencies building client reports
- in-house marketing and analytics teams
- SEO/PPC teams reporting in Looker Studio or Sheets
Not for
- users looking for an SEO tool that collects its own SEO data (it moves data from other platforms)
Supermetrics features
- F1Data source connectors (ads, analytics, SEO, ecommerce)
- F2Looker Studio, Google Sheets, Excel and Power BI destinations
- F3Claude, ChatGPT and Copilot connections
- F4Supermetrics Studio
- F5Data warehousing (BigQuery, Snowflake)
- F6Data Transformations
- F7Data API and MCP access
Supermetrics pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Starter | — | — | from €49/mo monthly or €39/mo yearly; 1 core destination; 3 data sources; 1 user; 3 accounts per source |
| Growth | — | — | from €199/mo monthly or €159/mo yearly; 7 data sources; 2 users |
| Pro | — | — | from €499/mo monthly or €399/mo yearly; 10 data sources; 3 users |
| Enterprise | — | — | quote; data warehousing, APIs, custom limits |
Pricing page served prices in EUR (Starter from €49/mo billed monthly, €39/mo billed yearly); no USD figures in the fetched HTML (price currency may be geo-dependent), so USD fields are null.
Free plan: no. Free trial: 14 days. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Supermetrics interface
Supermetrics FAQ
- Does Supermetrics have a free plan?
- No, Supermetrics has no free plan, but it offers a 14-day free trial.
- What are the alternatives to Supermetrics?
- Tools that cover the same jobs include Google Search Console, Localo, diib, Bing Webmaster Tools.