Fathom Analytics review: our take
Fathom Analytics replaces Google Analytics for site owners who want traffic numbers without a cookie banner. It records pageviews, referrers, UTM campaigns and custom events with no cookies and no personal data, and routes EU traffic through European-owned infrastructure.
The price moves with one variable. Every plan carries the same features, starting at $15 a month for 100,000 monthly pageviews across up to 50 sites and reaching $200 for 10 million, which is kind to an agency running many small client sites. There is a 7-day trial and no free plan, and as a traffic tool it reports nothing about keywords or rankings. Clicky covers the free end, with one site at 3,000 daily page views, and adds heatmaps on Pro Plus at $14.99.
What Fathom Analytics does
Fathom Analytics is a Google Analytics alternative that records pageviews, referrers, UTM campaigns and custom events without cookies or personal data, so no consent banner is needed. EU traffic is routed through European-owned infrastructure. Every plan includes the same features and is priced by monthly pageviews across up to 50 sites.
Who Fathom Analytics is for
Best for
- site owners who want analytics without cookie banners
- European companies with GDPR requirements
- agencies running many client sites
Not for
- users who need a free plan
- SEO keyword or ranking data (traffic analytics only)
Fathom Analytics features
- F1Cookieless pageview tracking
- F2EU data isolation
- F3Event and revenue tracking
- F4UTM campaign tracking
- F5All-sites overview dashboard
- F6Automatic bot filtering
- F7Email reports and exports
- F8Analytics API
Fathom Analytics pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| 100k | $15 | — | up to 100,000 monthly pageviews, 50 sites |
| 200k | $25 | — | up to 200,000 monthly pageviews |
| 500k | $45 | — | up to 500,000 monthly pageviews |
| 1M | $60 | — | up to 1,000,000 monthly pageviews |
| 2M | $100 | — | up to 2,000,000 monthly pageviews |
| 5M | $140 | — | up to 5,000,000 monthly pageviews |
| 10M | $200 | — | up to 10,000,000 monthly pageviews |
| Custom | — | — | over 25,000,000 monthly pageviews |
Free plan: no. Free trial: 7 days. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Fathom Analytics interface
Fathom Analytics FAQ
- How much does Fathom Analytics cost?
- Paid plans start at $15/mo. Prices checked on 1 Oct 2026.
- Does Fathom Analytics have a free plan?
- No, Fathom Analytics has no free plan, but it offers a 7-day free trial.
- What are the alternatives to Fathom Analytics?
- Tools that cover the same jobs include Google Search Console, Bing Webmaster Tools, Clicky, Supermetrics.