Bing Webmaster Tools adds Topics Portfolio for AI search citations
Bing Webmaster Tools has a new beta tab in its AI Performance report. Microsoft announced it on October 13. The tab is called Topics Portfolio. It takes the grounding queries where Bing's AI answers cite your site and groups them into broad themes, so you can see where your site appears in AI search as a whole instead of one query at a time. Microsoft's examples of themes are football, taxes and AI chatbots.
What the tab shows
Open AI Performance in Bing Webmaster Tools. If your site has enough data, a Topics tab sits next to Citations & Pages. Each topic in the list carries three measures taken from all sites, not just yours:
| Column | What it measures |
|---|---|
| Topic Size | Approximate citations across all sites for the topic in the period, a stand-in for how much AI search demand it has |
| Sites Cited | Approximate number of sites that appear for the topic's queries, so how crowded it is |
| Queries | Approximate number of distinct grounding queries in the topic |
Under the table, a Top Opportunity Queries list collects the strongest queries across the whole portfolio where other sites are cited and yours is not. Click a topic and its page splits the queries in two: Your Grounding Queries, where you already appear, and Opportunity Queries, where you do not. Citation volumes for opportunities are given as ranges, not exact numbers. The window can be one, two or three months.
What the beta label means
Microsoft is direct about the limits. Topics are assigned by AI classification, so a query can land in a topic you would have named differently. Topics with too little activity are hidden, and smaller sites may see a short list or no Topics tab at all. Branded queries can show up as opportunities, such as a competitor's product name. All three measures are approximate. Microsoft asks site owners to read them "as directional signals for planning, not as a precise ledger", and every row has a thumbs up and down button for feedback.
Where it fits next to paid AI visibility trackers
The data comes from Bing itself: real grounding queries and citations, at no cost, for the sites you have verified. Paid trackers work the other way around. They run a list of prompts you choose through several assistants and record whether your brand or URL appears. Otterly.AI, for example, tracks ChatGPT, Google AI Overviews, Perplexity and Copilot. Topics Portfolio covers one engine and only the queries Bing has seen, but they are real queries, not samples. To compare tools that cover the other engines, see our list of AI visibility tools.
If your site is not verified in Bing Webmaster Tools yet, you can import it from Google Search Console in a few clicks.