Similarweb review: our take
Similarweb estimates traffic, engagement, audience and marketing channels for any website, which makes it the tool for sizing up a competitor or a market from the outside. The entry Competitive Intelligence plan is $199 a month, $125 billed yearly, for one user and three months of history, and it contains no SEO tools at all.
Keyword research, rank tracking, site audits, backlinks and 150 tracked AI prompts arrive with the $399 plan, ad intelligence at $649, each still for one user and six months of history, and entry tiers see only a worldwide view. For SEO work alone, Semrush at $139 a month covers keyword research, position tracking and a site audit for 5 websites.
What Similarweb does
Similarweb estimates traffic, engagement, audience demographics and marketing channels for any website, so teams can benchmark competitors and research markets. Its Web Intelligence packages add SEO tools (keyword research, rank tracker, site audit, backlinks), AI brand visibility tracking across chatbots, and paid ad intelligence. Separate product lines cover apps, retail/Amazon, sales prospecting and investor data.
Who Similarweb is for
Best for
- marketers and analysts benchmarking competitor traffic
- SEO managers who also need market and channel data
- enterprises buying digital market data via API
Not for
- small budgets: the cheapest self-service web plan is $199/month billed monthly and excludes SEO tools
- users wanting country-level filters on self-service plans (worldwide view only on entry tiers)
Similarweb features
- F1Website traffic and engagement analysis
- F2Competitor benchmarking and alerts
- F3Keyword research and keyword gap
- F4Rank Tracker
- F5Site Audit
- F6Backlink analytics
- F7AI Brand Visibility (AEO) tracking
- F8API, data feeds and MCP
Similarweb pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Competitive Intelligence | $199 | $125 | 1 user, 3 months of historical data; website performance, traffic and engagement, demographics, marketing channels, competitor alerts; no SEO, AEO or ad intelligence |
| Competitive Intel & SEO & AEO | $399 | $333 | 1 user, 6 months of historical data; adds keyword research, rank tracker, site audit, backlinks, AI brand visibility with 150 tracked prompts |
| Competitive Intel, SEO & AEO & Ads | $649 | $542 | 1 user, 6 months of historical data; adds ad intelligence (creatives, search and display, ad spend) |
| Businesses and Enterprises | — | — | custom quote; up to 37 months of history, 100+ country filters, AI agents, APIs, data feeds, MCP, SSO |
Free plan: no. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Similarweb interface
Similarweb FAQ
- How much does Similarweb cost?
- Paid plans start at $199/mo, with a discount for yearly billing. Prices checked on 2 Oct 2026.
- Does Similarweb have a free plan?
- No, Similarweb has no free plan.
- What are the alternatives to Similarweb?
- Tools that cover the same jobs include Google Search Console, SpyFu, Semrush, Supermetrics.