Nightwatch review: our take
Nightwatch tracks rankings daily on Google, YouTube, Bing, Yahoo, DuckDuckGo and Google Maps in 107,000+ locations, and runs AI prompts on ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews in the same dashboard. Prices are in euros. Starter is €99 a month, €79 billed yearly, for 500 keywords, 50 AI prompts and 5 websites, with a 14-day trial and no free plan.
White label reports, Looker Studio and the API begin at Professional, €199 for 2,500 keywords and 25 websites, which is where an agency starts. For a single team, SE Ranking's Core at €109 tracks 2k keywords and 100 prompts daily across 10 projects.
What Nightwatch does
Nightwatch checks keyword rankings daily in any of 107,000+ locations across Google, YouTube, Bing, Yahoo, DuckDuckGo and Google Maps, with on-demand rechecks and a 3-year SERP archive. It runs tracked AI prompts across ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews and reports visibility, sentiment and cited sources next to the rankings. Every plan includes keyword and prompt research, a site audit, a content studio, a search simulator, an SEO agent and an MCP server; plans differ by keywords, prompts, sites and monthly runs, with unlimited seats.
Who Nightwatch is for
Best for
- agencies tracking many client sites without per-seat fees (25-100 websites, white label from Professional)
- SEO teams that want Google rankings and AI citations in one dashboard
- local and international tracking across many locations
Not for
- users who need white label reports or API on the entry plan: both start at Professional
- teams wanting a free plan: only a 14-day trial
Nightwatch features
- F1Daily rank tracking on Google, YouTube, Bing, Yahoo, DuckDuckGo and Google Maps
- F2107,000+ locations in 190+ countries
- F3AI visibility
- prompts, sentiment and citation analysis across 6 AI platforms
- F4Keyword and prompt research
- F5Site Audit and Content Studio
- F6SEO Agent and SEO MCP server
- F7White label reports and Looker Studio (Professional+)
- F8Unlimited user seats, 3-year SERP history
Nightwatch pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Starter | — | — | EUR 99/month billed monthly, EUR 79/month billed yearly (EUR 948/yr); 500 keywords tracked daily; 50 AI prompts; 1,500 AI answers/mo; 5 websites; 5 competitors per site; 100 keyword researches/mo; 100 SEO Agent credits/mo; site audit 1,000 pages |
| Professional | — | — | EUR 199/month billed monthly, EUR 159/month billed yearly (EUR 1,908/yr); 2,500 keywords; 150 AI prompts; 4,500 AI answers/mo; 25 websites; 10 competitors; 500 researches; 1,000 agent credits; 10,000 audit pages; Looker Studio, white label reports, API access |
| Agency | — | — | EUR 499/month billed monthly, EUR 399/month billed yearly (EUR 4,788/yr); 7,500 keywords; 500 AI prompts; 15,000 AI answers/mo; 100 websites; 15 competitors; 2,500 researches; 5,000 agent credits; 100,000 audit pages; dedicated account manager, priority SLA |
| Enterprise | — | — | custom; 20,000+ keywords; unlimited prompts, sites and runs; SSO, custom data retention, dedicated infrastructure |
Prices shown in EUR (rendered from a European IP); whether USD is shown to US visitors was not checked, so USD fields are null. Yearly billing saves 20%.
Free plan: no. Free trial: 14 days. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Nightwatch interface
Nightwatch FAQ
- Does Nightwatch have a free plan?
- No, Nightwatch has no free plan, but it offers a 14-day free trial.
- What are the alternatives to Nightwatch?
- Tools that cover the same jobs include SE Ranking, Advanced Web Ranking (AWR), Sitechecker, Serpfox.