Serpfox review: our take
Serpfox has tracked rankings since 2010 and now also asks ChatGPT, Claude, Perplexity and Gemini about a brand on a schedule, recording who gets mentioned and which sites get cited. Positions come from Google, Bing or Yandex at city or country level, desktop and mobile separately, with the full history kept and share of voice measured against up to ten competitors.
The pricing moves in small steps, which suits a site that grows slowly: a free plan of 10 keywords, then $12 for 100, $40 for 500 and $60 for 1,000, where AI checks go from weekly to daily. At agency volume the arithmetic turns. Serpfox charges $350 for 10,000 keywords, while Advanced Web Ranking's Pro plan tracks 7,000 for $139. There is no keyword research or auditing here.
What Serpfox does
Serpfox checks keyword rankings on Google, Bing and Yandex from a chosen city or country, on desktop and mobile separately, and keeps the full history with search volume. It also asks ChatGPT, Claude, Perplexity and Gemini user-defined questions on a schedule and records whether your brand is mentioned, which sites are cited and which competitors are named. Reports, alerts, client logins, white label and a JSON API are available.
Who Serpfox is for
Best for
- agencies tracking rankings for many clients
- small sites that need a cheap or free rank tracker
- brands checking whether AI assistants recommend them
Not for
- keyword research or site audits; it is a rank and AI-mention tracker
Serpfox features
- F1Daily rank tracking on Google, Bing and Yandex
- F2City or country-level locations (8,000+)
- F3Desktop and mobile tracked separately
- F4AI visibility checks in ChatGPT, Claude, Perplexity and Gemini
- F5Share of voice against up to 10 competitors
- F6Scheduled PDF and CSV reports
- F7Client management and white label
- F8API (JSON)
Serpfox pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Free | $0 | — | 10 keywords, 3 AI prompts checked weekly |
| Starter 100 | $12 | — | 100 keywords, 10 AI prompts weekly |
| Starter 300 | $30 | — | 300 keywords, 10 AI prompts weekly |
| Starter 500 | $40 | — | 500 keywords, 10 AI prompts weekly |
| Pro 1000 | $60 | — | 1,000 keywords, 50 AI prompts daily |
| Pro 2500 | $120 | — | 2,500 keywords, 50 AI prompts daily |
| Agency 5000 | $180 | — | 5,000 keywords, 300 AI prompts daily |
| Agency 10000 | $350 | — | 10,000 keywords, 300 AI prompts daily; larger sizes up to 80,000 keywords ($2,300/mo) |
Free plan: yes. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Serpfox interface
Serpfox FAQ
- How much does Serpfox cost?
- Paid plans start at $12/mo. Prices checked on 1 Oct 2026.
- Does Serpfox have a free plan?
- Yes, Serpfox has a free plan.
- What are the alternatives to Serpfox?
- Tools that cover the same jobs include SE Ranking, Advanced Web Ranking (AWR), Nightwatch, Localo.