RP · category

SEO reporting tools and software

SEO reporting tools, also sold as SEO report software, build dashboards and scheduled client reports from Search Console, Analytics and rank data. They differ in which sources they connect, how many dashboards or clients a plan covers, and whether reports go out on a schedule under your brand.

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SE Ranking
All-in-one SEO platform: rank tracking, keyword and competitor research, backlinks, site audit, AI search tracking and agency reporting.

Rank trackingCompetitor research

Score
4.4

Searches / mo60.5K−24.2%

Organic (US)
324K25.4K kw

ReviewsTP 3.9 (522)G2 4.8 (1,324)
Localo
Local SEO tool for Google Business Profiles: map rank tracking, AI post publishing, review management, citations and client reports.

Local SEOAgency & white-label reportingfrom $49/mo

Score
4.3

Searches / mo1.83M−12.5%

Organic (US)
25.9K3.5K kw

ReviewsTP —G2 4.9 (113)
Data Studio (formerly Looker Studio)
Google's free report and dashboard builder (formerly Looker Studio) that connects to Google Analytics, Google Ads, Sheets, BigQuery and other sources.

SEO reportingfrom $9/mo

Score
4.2

Searches / mo550K−12.6%

Organic (US)
59.9K4K kw

ReviewsTP —G2 —
Supermetrics
Marketing data connectors that pull ads, analytics and SEO data into Looker Studio, Sheets, Power BI, warehouses and AI assistants.

Analytics & dataAgency & white-label reporting

Score
4.2

Searches / mo27.1K+39.7%

Organic (US)
17K3.4K kw

ReviewsTP 2.0 (12)G2 4.4 (740)
AgencyAnalytics
Client reporting platform for marketing agencies: white-labeled dashboards and automated reports from 85+ marketing integrations.

Agency & white-label reportingAnalytics & datafrom $25/mo

Score
4.2

Searches / mo14.8K−18.2%

Organic (US)
40.5K16.6K kw

ReviewsTP 4.0 (15)G2 4.7 (314)
Sitechecker
SEO platform for agencies: site crawler and monitoring, rank tracker, GSC/GA4 dashboards, AI visibility tracking and white-label reports.

Site audit & technicalAgency & white-label reportingfrom $99/mo

Score
3.9

Searches / mo6.6K−49.0%

Organic (US)
159K15K kw

ReviewsTP 4.3 (56)G2 4.6 (106)
RankWatch
Rank tracker with local/city tracking, competitor analysis, site audits, backlink monitoring and white-label reports for agencies.

Rank trackingAgency & white-label reportingfrom $29/mo

Score
3.9

Searches / mo1.6K+137.9%

Organic (US)
91.7K10.1K kw

ReviewsTP —G2 4.2 (31)
Search Atlas
All-in-one SEO platform with the OTTO agent that applies technical and on-page fixes, plus content, local, ads and AI visibility.

AI SEO toolsSite audit & technicalfrom $99/mo

Score
3.8

Searches / mo12.1K−41.2%

Organic (US)
43.6K9.1K kw

ReviewsTP —G2 —
diib
Website growth dashboard for small businesses: SEO health scan, keyword and backlink data, AI visibility score and an AI analyst.

Analytics & dataAI SEO toolsfrom $30/mo

Score
3.7

Searches / mo4.4K−23.2%

Organic (US)
16K5.9K kw

ReviewsTP —G2 3.0 (20)
Local Dominator
Local SEO platform: Google Maps geo-grid rank tracking, AI visibility tracking, GBP management, citations, reviews and white-label reports.

Local SEORank trackingfrom $39/mo

Score
3.7

Searches / mo3.6K−24.1%

Organic (US)
2.8K762 kw

ReviewsTP 4.7 (145)G2 —
WebCEO
SEO platform for agencies with 24 tools: rank tracking, site audit, backlinks, white-label reports, lead-gen widget and task manager.

Agency & white-label reportingSite audit & technicalfrom $99/mo

Score
3.7

Searches / mo1.3K−31.1%

Organic (US)
7.6K1.9K kw

ReviewsTP 4.3 (9)G2 4.7 (146)
Whatagraph
Marketing reporting platform that pulls cross-channel data into one hub for white-label client reports, dashboards and AI tools via MCP.

Agency & white-label reportingAnalytics & dataCustom pricing

Score
3.6

Searches / mo4.4K−28.9%

Organic (US)
37.6K5.8K kw

ReviewsTP 3.8 (15)G2 —
Advanced Web Ranking (AWR)
Rank tracker for Google and 4,000+ search engines, with AI search visibility tracking, SEO reporting and forecasting.

Rank trackingAgency & white-label reportingfrom $139/mo

Score
3.6

Searches / mo2.4K−26.6%

Organic (US)
15K1.6K kw

ReviewsTP 3.2 (1)G2 4.3 (21)
Whatsmyserp
Low-cost Google rank tracker with daily updates, unlimited on-demand refreshes, local tracking and white-label reports.

Rank trackingLocal SEOfrom $19.99/mo

Score
3.5

Searches / mo3.6K−34.9%

Organic (US)
15.5K303 kw

ReviewsTP 3.7 (2)G2 —
DashThis
Automated marketing reporting tool that pulls 30+ platforms (GA4, Search Console, ads, social, SEO tools) into white-labeled client dashboards.

SEO reportingFor agenciesfrom $54/mo

Score
3.5

Searches / mo2.9K−46.6%

Organic (US)
48.5K8.2K kw

ReviewsTP —G2 —
Synup
Local marketing platform priced per location: listings, reviews, social, geo-grid rank tracking and AI visibility, run by an AI agent (Sydekick).

Local SEORank trackingfrom $49/mo

Score
3.5

Searches / mo2.4K−26.0%

Organic (US)
3.4K2.8K kw

ReviewsTP —G2 —
Raven Tools
SEO and marketing reporting platform with white-label client reports, site auditor, rank tracker and Majestic-based backlink data.

Agency & white-label reportingSite audit & technicalfrom $49/mo

Score
3.5

Searches / mo880−36.2%

Organic (US)
11.4K1.6K kw

ReviewsTP 3.2 (1)G2 4.2 (152)
SEOTesting
SEO testing on Search Console and GA4 data: before-and-after tests, split tests, LLM traffic tests and opportunity reports.

Analytics & dataAI SEO toolsfrom $50/mo

Score
3.5

Searches / mo590−49.1%

Organic (US)
6.5K2.5K kw

ReviewsTP —G2 4.9 (16)
Local Falcon
Geo-grid local rank tracker for Google Maps and Apple, plus location-level AI visibility tracking in ChatGPT, Gemini and AI Overviews.

Local SEORank trackingfrom $24.99/mo

Score
3.4

Searches / mo8.1K+49.8%

Organic (US)
5K2.2K kw

ReviewsTP —G2 —
Serpfox
Rank tracker for Google, Bing and Yandex that also checks whether ChatGPT, Claude, Perplexity and Gemini mention your brand.

Rank trackingAgency & white-label reportingfrom $12/mo

Score
3.4

Searches / mo720−41.8%

Organic (US)
6818 kw

ReviewsTP —G2 —
Serpstash
Low-cost SEO report tool: page audits with 30+ checks, keyword data, SERP and index checkers, shareable white-label reports.

Site audit & technicalAgency & white-label reportingfrom $10/mo

Score
3.4

Searches / mo10−25.0%

Organic (US)
00 kw

ReviewsTP 3.1 (12)G2 4.6 (462)
SEOptimer
SEO and AI visibility audit tool with white-label PDF reports and an embeddable lead-generation audit widget.

Site audit & technicalAgency & white-label reportingfrom $29/mo

Score
3.3

Searches / mo22.2K−13.4%

Organic (US)
—

ReviewsTP 2.3 (12)G2 —
Swydo
Client reporting and KPI monitoring tool for agencies, priced per connected data source with unlimited clients, users and reports.

SEO reportingFor agenciesfrom $69/mo

Score
3.3

Searches / mo2.9K−28.7%

Organic (US)
5.9K1.8K kw

ReviewsTP —G2 —
Nightwatch
Rank tracker for Google, Bing, YouTube and Maps that also tracks brand citations in ChatGPT, Claude, Gemini, Perplexity and AI Overviews.

Rank trackingAI visibility tracking

Score
3.3

Searches / mo880−85.7%

Organic (US)
13.6K1.5K kw

ReviewsTP —G2 —
CanIRank
SEO software for small businesses that turns keyword, competitor and link data into a prioritised list of SEO tasks.

Keyword researchCompetitor researchfrom $49/mo

Score
3.3

Searches / mo140−62.2%

Organic (US)
594152 kw

ReviewsTP 3.2 (1)G2 4.7 (11)
AuthorityLabs
Daily rank tracking for Google, Bing and Yahoo with local, mobile and white-label reporting, plus an SEO data API.

Rank trackingAgency & white-label reportingfrom $65/mo

Score
3.3

Searches / mo90−48.6%

Organic (US)
302258 kw

ReviewsTP 4.7 (91)G2 4.4 (21)
SEO Gets
Analytics dashboard for Google Search Console and GA4 data, with content decay, cannibalization, striking-distance and SEO testing reports.

Analytics & dataFor agenciesfrom $59/mo

Score
3.1

Searches / mo1.3K+32.1%

Organic (US)
1.6K285 kw

ReviewsTP —G2 —
SEOwl
SEO monitoring platform that tracks keyword rankings, checks backlinks daily, watches on-page changes and sends white-label reports.

Rank trackingBacklinks & outreachfrom $25/mo

Score
3.1

Searches / mo320−6.3%

Organic (US)
2.1K450 kw

ReviewsTP —G2 2.8 (2)
SEOcrawl AI
SEO and GEO platform built on Search Console and GA4 data: dashboards, rank tracking, site crawler, reporting and AI visibility tracking.

Analytics & dataAgency & white-label reporting

Score
3.1

Searches / mo30no trend

Organic (US)
2.5K1.1K kw

ReviewsTP 2.9 (2)G2 4.9 (19)
DataHawk
Marketplace analytics platform that unifies Amazon, Walmart and other marketplace data into dashboards, daily alerts and AI-guided insights.

Amazon SEOAnalytics & data

Score
2.9

Searches / mo880−31.1%

Organic (US)
476154 kw

ReviewsTP —G2 —
Knowatoa
AI search visibility monitor that tracks questions across seven AI services and uses AI agents to research gaps and draft content.

AI visibility trackingAnswer engine optimizationfrom $59/mo

Score
2.9

Searches / mo260−53.6%

Organic (US)
3733 kw

ReviewsTP —G2 —
Reportz
White-label KPI dashboard tool for SEO and marketing agencies, priced per dashboard, with GA4, Search Console, Ahrefs, Semrush and rank-tracker integrations.

SEO reportingAgency & white-label reporting

Score
2.9

Searches / mo210−46.2%

Organic (US)
487393 kw

ReviewsTP —G2 —

Buyer's guide

How to choose seo reporting tools

SEO reporting tools pull Search Console, Analytics, rank tracking and other data into dashboards and reports that go out on a schedule. Some are reporting tools first. Others are SEO platforms with a reporting module. They differ in what they connect to, what they charge by and whether the report can carry your brand instead of theirs.

Free to start

Data Studio, Google's dashboard builder, renamed from Looker Studio in April 2026, is free for creators and viewers and connects natively to Search Console and Google Analytics. Its Pro tier is $9 per user per project a month. Other sources usually come in through paid connectors such as Supermetrics, priced in euros from €49 a month. For one site and a technical owner, that pair covers most needs.

Dedicated reporting tools, priced four ways

By dashboard: DashThis starts at $54 a month for 3 dashboards and 15 sources, with white label on every plan. Reportz charges per dashboard with a minimum of three.
By data source: Swydo is one plan at $69 a month with 10 data sources included and a sliding price for each one after.
By client: AgencyAnalytics prices per client managed, from $25, with unlimited dashboards and staff users.
By credit: Whatagraph counts one credit per data source, from €999 a month billed annually.

The unit decides the bill. An agency with many small clients pays least per client on one model and most on another, so price your own client list against each before you choose.

Reports inside SEO platforms

Rank trackers and audit suites such as Advanced Web Ranking, RankWatch, SEOptimer and WebCEO include scheduled and white-label reports for the data they collect. If most of what you report is rankings and audits from one platform, its own reports may be enough. If clients expect ads, social and analytics next to SEO, a dedicated tool earns its cost.

What to check

Connectors. Confirm the exact sources you need, including any rank tracker you already pay for.
White label. Some plans include it, others charge extra. White-label SEO tools are listed separately.
Data history. Search Console keeps sixteen months. A tool that stores data on its own schedule keeps the year-on-year comparisons clients ask for.

The TopSEOTools brief

New reporting tools and SEO news, once a week at most

Google and AI-search news, new tools in the index and one practical SEO tip, in one short email.

Also in the index