Raven Tools review: our take
Raven Tools is bought for its reports. A drag-and-drop builder pulls data from 25+ sources into automated, white-label client reports, and the site auditor, rank tracker, Majestic-based backlink explorer and link manager supply most of what goes into them. Its rank tracker also covers Bing, Yahoo, Yandex and Baidu.
Small Business is $49 a month, or $468 prepaid for the year, for 2 domains, 2 users and 1,500 tracked keywords. Start at $109 is the agency tier in practice, with 20 domains and 15,000 keywords, though full white label waits for Grow at $199. Annual plans and partial months are not refunded, so the 7-day trial is the time to decide. Screpy is the budget alternative, $19 for 5 projects with 100 tracked keywords each, but no backlink data.
What Raven Tools does
Raven Tools combines a site auditor, a rank tracker (Google, Bing, Yahoo, Yandex, Baidu), backlink research using Majestic and Moz data, a link-building manager and competitor research in one account. Its drag-and-drop report builder pulls data from 25+ sources into automated, white-label client reports, which is its main use for agencies.
Who Raven Tools is for
Best for
- SEO and marketing agencies reporting to clients
- freelancers managing several client sites
Not for
- users wanting refunds: no refunds on annual plans or partial months
Raven Tools features
- F1Automated white-label client reports
- F2Site Auditor
- F3SERP Tracker (rank tracking)
- F4Backlink Explorer (Majestic data)
- F5Link Spy and Link Manager
- F6Competitor Research Central
- F7Customizable dashboards
Raven Tools pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Small Business | $49 | $39 | 2 domains/campaigns, 2 users, 50k page crawls/mo, 1,500 tracked keywords; $468/yr prepaid |
| Start | $109 | $79 | 20 domains, 4 users, 400k page crawls/mo, 15,000 tracked keywords; $948/yr prepaid |
| Grow | $199 | $139 | 80 domains, 8 users, 2M page crawls/mo, full white label; $1,668/yr prepaid |
| Thrive | $299 | $249 | 160 domains, 20 users, 5M page crawls/mo; $2,988/yr prepaid |
| Lead | $479 | $399 | 320 domains, 40 users, 7M page crawls/mo; $4,788/yr prepaid |
Free plan: no. Free trial: 7 days. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Raven Tools interface
Raven Tools FAQ
- How much does Raven Tools cost?
- Paid plans start at $49/mo, with a discount for yearly billing. Prices checked on 1 Oct 2026.
- Does Raven Tools have a free plan?
- No, Raven Tools has no free plan, but it offers a 7-day free trial.
- What are the alternatives to Raven Tools?
- Tools that cover the same jobs include WebCEO, AgencyAnalytics, Localo, Sitechecker.