Whatagraph review: our take
Whatagraph is reporting infrastructure for agencies. It pulls 50+ marketing sources into a data hub where each metric is defined once, then feeds linked report templates, scheduled white-label PDFs and KPI alerts across every client. Whatagraph IQ writes summaries from the data, and an MCP connection opens it to AI assistants.
The entry price filters the audience hard: Max starts from €999 a month, billed annually, for 50 credits at one credit per data source, and the road there runs through a sales demo. It reports on data from other tools and does no SEO analysis of its own. AgencyAnalytics charges $25 a month per client with unlimited data sources, which lets a small agency pay for exactly the clients it has.
What Whatagraph does
Whatagraph connects marketing data sources (50+ integrations, including SEO and ad platforms) into a data hub where metrics are defined once and reused across reports and dashboards. Agencies build linked report templates with white-label branding, automated PDF emails, and KPI overviews with alerts. Whatagraph IQ creates reports and summaries from the data, and an MCP connection exposes it to AI assistants.
Who Whatagraph is for
Best for
- marketing agencies reporting to many clients
- multi-location and ecommerce brands consolidating channel data
Not for
- small teams: the entry plan starts from EUR 999/month billed annually and requires a sales demo
- users wanting SEO analysis itself: it reports on data from other tools
Whatagraph features
- F1Data Hub
- F2Cross-channel reports
- F3Linked report templates
- F4White-label reports
- F5KPI overviews and alerts
- F6Whatagraph IQ
- F7Whatagraph MCP
- F8Transfer to BigQuery and Looker Studio
Whatagraph pricing and plans (2026)
| Plan | Monthly | Billed yearly, per month | What it includes |
|---|---|---|---|
| Max | — | — | from EUR 999/month billed annually; from 50 credits (1 credit per data source), unlimited users and reports, white-label |
| Prime | — | — | custom, billed annually; custom report domain, public API, BigQuery and Looker Studio transfer, priority support |
Prices shown in EUR with a currency selector defaulting to EUR: Max from EUR 999/month billed annually. Not converted; USD fields left null.
Free plan: no. Prices as listed by the vendor, before tax; they change, so check the pricing page before you buy.
Whatagraph interface
Whatagraph FAQ
- How much does Whatagraph cost?
- Whatagraph does not publish prices; plans are quoted on request.
- Does Whatagraph have a free plan?
- No, Whatagraph has no free plan.
- What are the alternatives to Whatagraph?
- Tools that cover the same jobs include AgencyAnalytics, Localo, WebCEO, Raven Tools.