FR · category

SEO tools with a free plan

Every tool in the index that has a free plan — not a trial that expires. Limits differ a lot: some free plans are complete for a single small site, others are a demo. Each listing says what the free plan includes.

Price

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Ahrefs
SEO and marketing platform built on its own web crawler index: backlinks, keywords, rank tracking, site audits and AI visibility.

Backlinks & outreachCompetitor researchfrom $29/mo

Score
4.5

Searches / mo368K−15.1%

Organic (US)
1.40M59.8K kw

ReviewsTP —G2 4.5 (534)
Google Keyword Planner
Free keyword research tool inside Google Ads: keyword ideas, monthly search estimates and bid estimates.

Keyword researchFree

Score
4.4

Searches / mo246K+6.0%

Organic (US)
3.77M17.1K kw

ReviewsTP —G2 —
Hunter
Email finder, verifier and cold email sequencing platform, used to find contacts for outreach and link building.

Backlinks & outreachLink building & outreach

Score
4.3

Searches / mo60.5K+13.8%

Organic (US)
136K6.5K kw

ReviewsTP —G2 4.4 (547)
ProWritingAid
Grammar checker and line-editing tool for fiction writers, with style reports, rephrasing, manuscript critiques and session tracking.

Content optimizationfrom $30/mo

Score
4.3

Searches / mo40.5K−34.0%

Organic (US)
5.72M151K kw

ReviewsTP 4.4 (224)G2 —
Clicky
Privacy-friendly real-time web analytics with visitor logs, heatmaps, bot filtering and uptime monitoring.

Analytics & datafrom $9.99/mo

Score
4.3

Searches / mo27.1K+49.3%

Organic (US)
4.3K421 kw

ReviewsTP 4.0 (3)G2 4.5 (31)
Yoast SEO
WordPress SEO plugin with real-time content and readability analysis, schema and sitemaps; paid tiers add AI and brand tracking.

WordPress pluginsContent optimization

Score
4.3

Searches / mo27.1K−13.2%

Organic (US)
151K11.3K kw

ReviewsTP —G2 4.6 (172)
Phrasly.AI
AI writing tool that rewrites AI-generated text to read as human, with an AI detector, content generator and plagiarism checker.

Content optimization

Score
4.3

Searches / mo22.2K+39.5%

Organic (US)
159K4.9K kw

ReviewsTP 4.6 (1,512)G2 —
Seobility
All-in-one SEO software: website crawler audit, daily rank monitoring, backlink monitoring, keyword tools and uptime checks.

Site audit & technicalRank trackingfrom $69.90/mo

Score
4.3

Searches / mo18.1K−24.0%

Organic (US)
496K16.2K kw

ReviewsTP 4.2 (40)G2 4.6 (297)
Mangools
SEO toolset of five apps: KWFinder keyword research, SERPChecker, SERPWatcher rank tracking, LinkMiner backlinks and SiteProfiler.

Keyword researchRank tracking

Score
4.3

Searches / mo14.8K−23.9%

Organic (US)
91.4K8.9K kw

ReviewsTP 4.9 (120)G2 4.6 (74)
Semrush
SEO and marketing suite: keyword and backlink research, rank tracking, site audit, competitor traffic data and AI visibility tracking.

Keyword researchCompetitor researchfrom $139/mo

Score
4.2

Searches / mo673K−12.9%

Organic (US)
3.05M119K kw

ReviewsTP 4.0 (728)G2 —
Data Studio (formerly Looker Studio)
Google's free report and dashboard builder (formerly Looker Studio) that connects to Google Analytics, Google Ads, Sheets, BigQuery and other sources.

SEO reportingfrom $9/mo

Score
4.2

Searches / mo550K−12.6%

Organic (US)
59.9K4K kw

ReviewsTP —G2 —
AnswerThePublic
Keyword and question research tool that maps what people search around a topic, with AI article drafting via Content Studio.

Keyword researchContent optimization

Score
4.2

Searches / mo165K−18.1%

Organic (US)
19.3K2.1K kw

ReviewsTP 4.1 (16)G2 4.5 (36)
Screaming Frog SEO Spider
Desktop website crawler for technical SEO audits; free up to 500 URLs, paid annual licence removes the limit.

Site audit & technical

Score
4.2

Searches / mo74K0.0%

Organic (US)
19.2K1.6K kw

ReviewsTP 3.4 (8)G2 4.7 (78)
Rank Math
WordPress SEO plugin: on-page analysis, schema markup, sitemaps, redirects, Search Console stats and rank tracking.

WordPress pluginsSite audit & technical

Score
4.2

Searches / mo27.1K−23.1%

Organic (US)
118K16.6K kw

ReviewsTP 4.2 (246)G2 4.8 (109)
Copyscape
Plagiarism checker that searches the web for copies of a page or text, with pay-per-search Premium, an API and automated monitoring.

Content optimizationSite audit & technicalfrom $4.95/mo

Score
4.2

Searches / mo18.1K−52.5%

Organic (US)
23.8K1.1K kw

ReviewsTP 3.1 (4)G2 4.5 (26)
Google Search Console
Free Google service that shows how a site performs in Google Search: queries, clicks, indexing status and issues.

Analytics & dataSite audit & technicalFree

Score
4.1

Searches / mo3.35M+49.3%

Organic (US)
635K39.8K kw

ReviewsTP —G2 —
Keyword Tool
Keyword research from autocomplete suggestions on Google, YouTube, Amazon, TikTok and 12 other platforms; volume data in the Pro plans.

Keyword researchfrom $88/mo

Score
4.1

Searches / mo110K−55.2%

Organic (US)
309K9.6K kw

ReviewsTP 2.8 (3)G2 4.5 (19)
Bing Webmaster Tools
Microsoft's free console for site owners: Bing search performance, backlinks, keyword research and site scans.

Analytics & dataSite audit & technicalFree

Score
4.1

Searches / mo110K+71.3%

Organic (US)
7.77M112K kw

ReviewsTP —G2 —
SEOquake: On-Page SEO Checker
Free Semrush browser extension for on-page SEO audits, SERP overlays, link analysis and keyword density.

Chrome extensionsSite audit & technicalFree

Score
4.1

Searches / mo22.2K+6.6%

Organic (US)
—

ReviewsTP —G2 4.3 (40)
NitroPack
Hosted site speed optimization service for WordPress and WooCommerce: caching, image/CSS/JS optimization and a built-in CDN.

Site audit & technicalWordPress pluginsfrom $8/mo

Score
4.1

Searches / mo6.6K−33.3%

Organic (US)
6K1.9K kw

ReviewsTP 4.9 (1,139)G2 —
Majestic
Backlink index and link analysis toolset, known for its Trust Flow and Citation Flow metrics.

Backlinks & outreachCompetitor researchfrom $49.99/mo

Score
4.1

Searches / mo5.4K−13.9%

Organic (US)
26.1K1.2K kw

ReviewsTP 2.8 (11)G2 4.3 (72)
Moz Pro
SEO suite with keyword research, link data, rank tracking, site crawls and AI search visibility tracking; maker of Domain Authority.

Keyword researchBacklinks & outreachfrom $49/mo

Score
4.1

Searches / mo2.9K−13.0%

Organic (US)
397K20.9K kw

ReviewsTP 4.0 (167)G2 4.3 (497)
SEO PowerSuite
Downloadable SEO software for rank tracking, keyword research, site audits, backlink analysis and link building, with no credit limits.

Rank trackingSite audit & technical

Score
4.1

Searches / mo2.9K−46.1%

Organic (US)
141K11K kw

ReviewsTP 4.8 (386)G2 4.6 (536)
Google Trends
Free Google tool showing relative search interest in topics and terms over time and by location.

Keyword researchFree

Score
4.0

Searches / mo2.24M−24.0%

Organic (US)
650K5.1K kw

ReviewsTP —G2 —
Wappalyzer
Browser extension and web service that shows which CMS, frameworks, analytics, ecommerce and other technologies a website uses.

Chrome extensionsCompetitor researchfrom $10/mo

Score
4.0

Searches / mo74K−18.2%

Organic (US)
12.8K2.3K kw

ReviewsTP —G2 —
Prepostseo
Collection of 150+ free online writing and webmaster tools, led by a plagiarism checker, paraphraser and DA/PA checker.

Content optimizationSite audit & technicalfrom $7/mo

Score
4.0

Searches / mo33.1K−58.1%

Organic (US)
390K21.4K kw

ReviewsTP 2.4 (7)G2 —
Exploding Topics
Trend research database that flags fast-growing topics, products and startups from search and social signals, plus free SEO tools.

Keyword researchContent optimizationfrom $39/mo

Score
4.0

Searches / mo18.1K0.0%

Organic (US)
192K41.3K kw

ReviewsTP 3.7 (1)G2 —
Detailed SEO Extension
Free Chrome and Firefox extension that shows a page's title, meta tags, robots directives, headings, links, images, schema and hreflang in one click.

Chrome extensionsSite audit & technicalFree

Score
4.0

Searches / mo9.9K+22.2%

Organic (US)
39.3K3.5K kw

ReviewsTP —G2 —
Writecream
AI writing platform with 75+ tools for SEO articles, ad copy and cold-email icebreakers, plus an AI agent (Lexi) that drafts SEO posts.

Content optimizationAI SEO toolsfrom $29/mo

Score
4.0

Searches / mo5.4K−74.2%

Organic (US)
89.5K33.1K kw

ReviewsTP 4.7 (1,182)G2 —
MarketMuse
Content planning and optimization software that models topics, scores content and generates briefs from a site's inventory.

Content optimizationKeyword research

Score
4.0

Searches / mo2.9K−56.0%

Organic (US)
98.4K3.1K kw

ReviewsTP —G2 4.6 (214)
PageSpeed Insights
Google's web page speed test: real-user Core Web Vitals from CrUX plus a Lighthouse lab audit, for mobile and desktop.

Site audit & technicalFree

Score
3.9

Searches / mo301K+7.4%

Organic (US)
166K1.6K kw

ReviewsTP —G2 —
Ubersuggest
Budget SEO tool from Neil Patel: keyword research, rank tracking, site audit, competitor and backlink data, and AI answer visibility.

Keyword researchRank tracking

Score
3.9

Searches / mo201K−23.4%

Organic (US)
—

ReviewsTP 4.6 (367)G2 4.2 (141)
Helium 10
Seller software for Amazon, Walmart and TikTok Shop: product and keyword research, listing building, ads automation, profit and inventory tools.

Amazon SEOKeyword researchfrom $129/mo

Score
3.9

Searches / mo135K−18.5%

Organic (US)
80.9K7.9K kw

ReviewsTP —G2 —
WordStream (by LocaliQ)
Online advertising resource from LocaliQ with a free keyword tool, free Google Ads and Facebook Ads graders, and PPC benchmarks.

Keyword researchFree

Score
3.9

Searches / mo12.1K−41.7%

Organic (US)
424K67.1K kw

ReviewsTP 1.9 (569)G2 4.5 (926)
MozBar
Moz's free SEO toolbar for Chrome and Firefox: Domain and Page Authority, link counts, on-page elements and a SERP overlay as you browse.

Chrome extensionsBacklinks & outreachfrom $99/mo

Score
3.9

Searches / mo5.4K+13.4%

Organic (US)
397K20.9K kw

ReviewsTP —G2 —
Ahrefs SEO Toolbar
Free Ahrefs browser extension for on-page checks, link and redirect analysis, and localized Google results; Ahrefs metrics need a paid plan.

Chrome extensionsSite audit & technicalfrom $29/mo

Score
3.9

Searches / mo1.6K+69.7%

Organic (US)
1.40M59.8K kw

ReviewsTP —G2 —
Keywords Everywhere
Browser extension that shows search volume, CPC and competition on Google, YouTube, Amazon and 15+ other sites, paid with credits.

Chrome extensionsKeyword research

Score
3.8

Searches / mo22.2K−13.1%

Organic (US)
22.5K7.2K kw

ReviewsTP —G2 —
UnAIMyText
AI text humanizer that rewrites AI-generated drafts to vary sentence rhythm and wording; free up to 500 words per input.

Content optimization

Score
3.7

Searches / mo40.5K−65.4%

Organic (US)
18.3K1.1K kw

ReviewsTP 4.1 (619)G2 —
HyperWrite
General-purpose AI writing assistant with autocomplete, web-search citations, a document editor and a Chrome extension.

Content optimizationfrom $19.99/mo

Score
3.7

Searches / mo14.8K−63.5%

Organic (US)
29.2K8.2K kw

ReviewsTP —G2 —
AlsoAsked
Pulls live Google 'People Also Ask' questions for a keyword and maps them into intent trees, by country, city and language.

Keyword researchContent optimizationfrom $15/mo

Score
3.7

Searches / mo9.9K−7.3%

Organic (US)
5.5K197 kw

ReviewsTP —G2 —
Backlinko
SEO and AI-search education blog owned by Semrush, with guides, tool reviews and free checkers powered by Semrush data.

Content optimizationSite audit & technicalFree

Score
3.7

Searches / mo5.4K−24.4%

Organic (US)
180K43.4K kw

ReviewsTP 4.0 (3)G2 3.5 (1)
Siteliner
Site crawler that finds internal duplicate content and broken links, and shows which pages get the most internal link weight.

Site audit & technical

Score
3.7

Searches / mo5.4K+22.2%

Organic (US)
868116 kw

ReviewsTP 3.4 (1)G2 —
diib
Website growth dashboard for small businesses: SEO health scan, keyword and backlink data, AI visibility score and an AI analyst.

Analytics & dataAI SEO toolsfrom $30/mo

Score
3.7

Searches / mo4.4K−23.2%

Organic (US)
16K5.9K kw

ReviewsTP —G2 3.0 (20)
Answer Socrates
Keyword and question research tool pulling real questions from Google, Bing, YouTube and AI models, with clustering and LLM tracking.

Keyword researchContent optimizationfrom $19/mo

Score
3.6

Searches / mo6.6K0.0%

Organic (US)
9.1K1.2K kw

ReviewsTP —G2 —
All in One SEO (AIOSEO)
WordPress SEO plugin covering on-page analysis, schema, XML sitemaps, redirects, local SEO and Search Console data in the dashboard.

WordPress pluginsContent optimization

Score
3.6

Searches / mo4.4K−12.9%

Organic (US)
62.3K12.2K kw

ReviewsTP —G2 —
SellerApp
Amazon seller platform: PPC automation, product and keyword research, keyword tracking, listing quality and profit dashboards, plus agency plans.

Amazon SEOKeyword researchfrom $99/mo

Score
3.6

Searches / mo2.9K−33.3%

Organic (US)
57.5K13.8K kw

ReviewsTP —G2 —
SiteGuru
SEO audit tool that turns technical, on-page and content checks plus Search Console data into a prioritised to-do list.

Site audit & technicalAgency & white-label reportingfrom $49/mo

Score
3.6

Searches / mo1.9K−15.8%

Organic (US)
2.5K1.4K kw

ReviewsTP 4.0 (3)G2 4.7 (3,933)
RightBlogger
AI blog automation: finds keywords, writes SEO articles, publishes to your CMS, shares to social, and maintains older posts.

Content optimizationAI SEO toolsfrom $59/mo

Score
3.6

Searches / mo1K−38.7%

Organic (US)
10K3.9K kw

ReviewsTP 4.7 (33)G2 —
SpySERP
Rank tracker priced by keyword checks, with competitor tracking, SERP-based keyword clustering and a free SERP checker.

Rank trackingCompetitor researchfrom $9/mo

Score
3.6

Searches / mo720−11.7%

Organic (US)
2.5K1.4K kw

ReviewsTP 4.1 (16)G2 4.8 (20)
TinySEO
Shopify SEO and speed app (renamed TinySEO in July 2026): image compression, ALT text, metadata, JSON-LD, site audits, script control and LLMs.txt.

Shopify SEO appsSite audit & technicalfrom $14/mo

Score
3.6

Searches / mo210+33.9%

Organic (US)
21.7K2.8K kw

ReviewsTP —G2 —
Grubby AI
AI humanizer that rewrites AI-generated English text to avoid AI detectors; marketed mainly to students.

Content optimization

Score
3.5

Searches / mo110K−58.8%

Organic (US)
34K287 kw

ReviewsTP 3.3 (35)G2 —
SparkToro
Audience research tool: describe an audience and get the websites, podcasts, social accounts, keywords and subreddits it follows.

Competitor researchKeyword researchfrom $150/mo

Score
3.5

Searches / mo9.9K−19.3%

Organic (US)
5.7K946 kw

ReviewsTP —G2 —
InLinks
Entity-based SEO tool for internal linking, schema markup, content briefs and topic planning, deployed with one line of JavaScript.

Content optimizationSite audit & technicalfrom $49/mo

Score
3.5

Searches / mo3.6K−19.4%

Organic (US)
927501 kw

ReviewsTP 4.0 (4)G2 4.9 (5)
Soovle
Free tool that shows autocomplete keyword suggestions from up to six engines at once, such as Google, Amazon, YouTube and Bing.

Keyword researchFree

Score
3.5

Searches / mo2.9K−41.6%

Organic (US)
—

ReviewsTP —G2 —
Keyword Hero
Restores the organic keywords behind Google Analytics sessions and ties them to engagement, conversions and AI-assistant traffic.

Analytics & datafrom $9/mo

Score
3.5

Searches / mo390−34.5%

Organic (US)
775478 kw

ReviewsTP 4.1 (5)G2 4.7 (60)
RankWeek
Auto-indexing tool that checks your sitemap against Search Console daily and submits non-indexed pages to Google for indexing.

Site audit & technicalAnalytics & datafrom $9/mo

Score
3.5

Searches / mo20+80.0%

Organic (US)
01 kw

ReviewsTP 3.3 (1,140)G2 4.7 (3,942)
Lunchbreak AI
AI-detection checker and rewriter that scores text against detectors like GPTZero and Turnitin and humanizes flagged phrasing.

Content optimizationfrom $19.99/mo

Score
3.4

Searches / mo9.9K−93.0%

Organic (US)
4.4K213 kw

ReviewsTP 3.3 (4)G2 —
Speedwrite
AI text rewriter that generates a reworded version of a source text, marketed for producing text that differs from the original.

Content optimizationfrom $14.95/mo

Score
3.4

Searches / mo6.6K−37.7%

Organic (US)
962109 kw

ReviewsTP 2.2 (8)G2 —
Serpfox
Rank tracker for Google, Bing and Yandex that also checks whether ChatGPT, Claude, Perplexity and Gemini mention your brand.

Rank trackingAgency & white-label reportingfrom $12/mo

Score
3.4

Searches / mo720−41.8%

Organic (US)
6818 kw

ReviewsTP —G2 —
Avada AI SEO Image Optimizer
Shopify app with an AI SEO audit agent, on-page optimizer, page-speed booster, image compression and ALT text, structured data and sitemaps.

Shopify SEO appsSite audit & technicalfrom $34.95/mo

Score
3.4

Searches / mo260−12.3%

Organic (US)
38.7K32.7K kw

ReviewsTP —G2 —
Serpstash
Low-cost SEO report tool: page audits with 30+ checks, keyword data, SERP and index checkers, shareable white-label reports.

Site audit & technicalAgency & white-label reportingfrom $10/mo

Score
3.4

Searches / mo10−25.0%

Organic (US)
00 kw

ReviewsTP 3.1 (12)G2 4.6 (462)
SEO Pro Extension
Free Chrome and Firefox extension from MarketingSyrup showing a page's meta tags, status codes, redirects, headings, links, images, schema and Core Web Vitals.

Chrome extensionsSite audit & technicalFree

Score
3.3

Searches / mo1.6K0.0%

Organic (US)
162187 kw

ReviewsTP —G2 —
Seed Keywords
Free crowdsourced keyword tool: you write a search scenario and contacts type the queries they would use.

Keyword researchFree

Score
3.3

Searches / mo880+47.0%

Organic (US)
1005 kw

ReviewsTP —G2 —
BROWSEO
Free web app that shows any page as stripped HTML and highlights SEO elements: headings, links, meta tags, word count, status code.

Site audit & technicalFree

Score
3.3

Searches / mo590+14.5%

Organic (US)
11848 kw

ReviewsTP —G2 —
CanIRank
SEO software for small businesses that turns keyword, competitor and link data into a prioritised list of SEO tasks.

Keyword researchCompetitor researchfrom $49/mo

Score
3.3

Searches / mo140−62.2%

Organic (US)
594152 kw

ReviewsTP 3.2 (1)G2 4.7 (11)
SheerSEO
Low-cost SEO software: rank tracking for Google, Bing and YouTube, backlink monitoring, keyword research, site audit, white-label reports.

Rank trackingBacklinks & outreachfrom $10/mo

Score
3.3

Searches / mo90−54.8%

Organic (US)
28 kw

ReviewsTP —G2 4.7 (47)
Editby
AI content tool that learns a brand's voice from example posts and writes blogs, LinkedIn posts and newsletters on a schedule.

Content optimizationAI SEO tools

Score
3.2

Searches / mo6.6K+105.9%

Organic (US)
2310 kw

ReviewsTP 2.4 (82)G2 4.9 (50)
LinkBoss
Internal linking tool that suggests and inserts contextual interlinks in bulk, builds silo structures and finds orphan pages.

Content optimizationSite audit & technicalfrom $11/mo

Score
3.2

Searches / mo590−41.6%

Organic (US)
145103 kw

ReviewsTP 3.7 (1)G2 —
Algoroo
Free Google algorithm tracker that charts daily volatility in search results for google.com and google.com.au.

Analytics & dataFree

Score
3.2

Searches / mo390−23.0%

Organic (US)
02 kw

ReviewsTP —G2 —
TextOptimizer
Content optimization tool that compares a page's text with search results and suggests terms to add or remove.

Content optimization

Score
3.2

Searches / mo90−74.4%

Organic (US)
137 kw

ReviewsTP 4.7 (55)G2 5.0 (1)
AthenaHQ
Generative engine optimisation platform that tracks brand visibility across 11 AI models and recommends content and citation fixes.

AI visibility trackingAI SEO toolsfrom $295/mo

Score
3.1

Searches / mo2.4K+16.1%

Organic (US)
526201 kw

ReviewsTP —G2 —
SEO Gets
Analytics dashboard for Google Search Console and GA4 data, with content decay, cannibalization, striking-distance and SEO testing reports.

Analytics & dataFor agenciesfrom $59/mo

Score
3.1

Searches / mo1.3K+32.1%

Organic (US)
1.6K285 kw

ReviewsTP —G2 —
BOOSTER AI SEO + AEO OPTIMIZER
Shopify app that scans a store and fixes SEO issues automatically: meta tags, ALT text, broken links, image compression, structured data and LLMs.txt.

Shopify SEO appsSite audit & technicalfrom $39/mo

Score
3.1

Searches / mo1.3K−2.0%

Organic (US)
578113 kw

ReviewsTP —G2 —
Squirrly SEO
WordPress SEO plugin plus cloud app: keyword research, live content assistant, audits, rank tracking and AI-search (GEO) tools.

WordPress pluginsContent optimization

Score
3.1

Searches / mo480−18.5%

Organic (US)
22610 kw

ReviewsTP 3.7 (1)G2 —
vevy.ai
Shopify app for AI blog writing: topic clusters, a drag-and-drop shoppable blog builder, scheduled auto-posting and blog analytics.

Content optimizationAI SEO toolsfrom $7/mo

Score
3.1

Searches / mo10+100.0%

Organic (US)
28 kw

ReviewsTP —G2 —
Serp Miner
Bulk keyword checkers: allintitle and Keyword Golden Ratio (KGR), keyword difficulty, search volume, Google index status and rank tracking.

Keyword researchRank trackingfrom $29.99/mo

Score
3.1

Searches / mo—no trend

Organic (US)
51105 kw

ReviewsTP —G2 —
SEOWILL (formerly SEOAnt)
Shopify SEO app, formerly SEOAnt: SEO and GEO audit, AI blog posts, meta tags and ALT text, image compression, speed, JSON-LD, llms.txt, broken-link redirects.

Shopify SEO appsSite audit & technicalfrom $29.99/mo

Score
3.0

Searches / mo170no trend

Organic (US)
71122 kw

ReviewsTP —G2 —
URLsLab
WordPress SEO plugin for automated internal linking, content gap analysis, SERP monitoring, AI content and site performance tweaks.

WordPress pluginsContent optimization

Score
3.0

Searches / mo100.0%

Organic (US)
22349 kw

ReviewsTP 3.7 (1)G2 4.5 (1)
SearchPie: SEO, Schema & Speed
Shopify SEO app: JSON-LD schema, bulk AI meta tags and ALT text, image compression and speed fixes, IndexNow, 404 fixes and LLMs.txt.

Shopify SEO appsSite audit & technicalfrom $39/mo

Score
2.9

Searches / mo140−23.8%

Organic (US)
139133 kw

ReviewsTP —G2 —
Smart SEO AI & Image Optimizer
Shopify SEO app by Sherpas Design: AI meta and ALT tags, image optimization, JSON-LD, broken links, IndexNow, sitemap and noindex control, LLMs.txt.

Shopify SEO appsSite audit & technicalfrom $14.99/mo

Score
2.9

Searches / mo110−53.1%

Organic (US)
22767 kw

ReviewsTP —G2 —
Robinize
SEO content tool: analyzes the top 20 ranking pages for a phrase, suggests terms and headings, drafts the article with AI, tracks ranks.

Content optimizationKeyword researchfrom $19/mo

Score
2.9

Searches / mo30−40.0%

Organic (US)
1913 kw

ReviewsTP —G2 5.0 (1)
Revive by Animalz
Free tool that reads 12 months of GA4 data and lists blog posts losing traffic, ranked by refresh priority.

Content optimizationAnalytics & dataFree

Score
2.9

Searches / mo200.0%

Organic (US)
15 kw

ReviewsTP —G2 —
SEO King
Shopify SEO app by Engage Apps: unlimited AI meta titles and descriptions, image optimization, JSON-LD, llms.txt, redirects, keyword and SERP tracking.

Shopify SEO appsSite audit & technicalfrom $9.99/mo

Score
2.8

Searches / mo20−40.0%

Organic (US)
2819 kw

ReviewsTP —G2 —

Buyer's guide

How to choose seo tools with a free plan

This page lists every tool in the directory that has a free plan, not a trial that expires. The limits range from a complete tool for one small site to a demo with ten queries a day. Each listing states what its free plan includes, from the vendor's own page.

The free stack that covers most needs

Search data: Google Search Console and Bing Webmaster Tools, the only sources of real impressions, clicks and indexing status.
Keywords: Google Keyword Planner for volume, Google Trends for seasonality, AnswerThePublic for questions.
Crawling: Screaming Frog SEO Spider, free up to 500 URLs.
Speed: PageSpeed Insights for lab and field Core Web Vitals.
On-page checks: browser extensions such as Detailed SEO Extension and SEOquake.
WordPress: the free versions of Yoast SEO and Rank Math.

Where free plans stop

Free plans are generous with checking your own site and stingy with data about everyone else's. Backlink indexes, competitor traffic estimates and daily rank tracking cost the vendor money to collect, so they are where free tiers end. Our study of free plans lists what each one includes, side by side.

The TopSEOTools brief

New free plans tools and SEO news, once a week at most

Google and AI-search news, new tools in the index and one practical SEO tip, in one short email.

Also in the index